Tesla Motors has renewed its Model S referral program with new prizes and new rules.
The renewed Tesla referral program, good until the end of 2015, is very similar to the original one except this time around existing Tesla owners no longer qualify for the $1,000 credit if a purchase is made using their personal referral links. New owners would still qualify for the $1,000 discount off the price of a Model S.
Tesla recently came under heat in its home state of California when the Department of Motor Vehicles (DMV) began cracking down on the legality of its referral program. In a letter sent to Tesla, Frank Alvarez, chief of DMV’s Investigations Division, said that it’s “unlawful for any seller to induce or attempt to induce any person to enter into a contract subject to this chapter by offering a rebate, discount, commission, or other consideration, contingent upon the happening of a future event, on the condition that the buyer either sells, or gives information or assistance for the purpose leading to a sale by the seller of, the same or related goods.”
The latest updates to Tesla’s newest referral program is apparently in response to authorities in California and other states that claimed the program violated local laws.
Details for Tesla’s Nov 1 – Dec 31, 2015 Referral Program:
- Top Referrers by Region — The owner that makes the most qualifying referrals in each of North America, Europe and Asia/Pacific will receive a Ludicrous P90D Model S and an exclusive VIP invitation for two to the Model 3 unveiling event, including travel and accommodations.
- First to 10 by Region — The first to make 10 qualifying referrals in each of North America, Europe and Asia/Pacific will receive a Tesla Powerwall Home Battery, installation included.
- 10+ Qualifying Referrals — Each owner that makes 10 or more qualifying referrals will receive an invitation for two to attend the Model 3 unveiling event.
- 5+ Qualifying Referrals — Each owner that makes 5 or more qualifying referrals will receive an invitation for two to attend the Gigafactory opening event, including transportation to and from Reno, Nevada.
People making a referral must either have taken delivery of a Model S or have a confirmed order for one. Credit for referrals will be managed through each owner’s website account.
Tesla says it is offering the new referral program as a way of saying thank you to its many loyal customers. Since the company declines to use traditional advertising to market its cars, the positive word of mouth it gets from owners is vital to its success. But things are not always perfect in the real world and Tesla has apparently run into some sharp operators in the past. Here’s the language the people in legal insisted be added to the official announcement.
- Limits — You must be a current Tesla owner or have a confirmed order to make referrals, and cannot refer yourself. Only one referral credit can be applied to each Model S order; multiple credits on a single order are not permitted. Owners accepting giveaways will be responsible for any related taxes or government/third party fees.
- Good Faith — We introduce programs such as these in good faith and expect the same good faith in return. Please note that we may withhold credits, discounts or other awards where we believe customers are acting in bad faith or otherwise acting contrary to the intent of this program. To be clear, commercializing or otherwise selling referral codes is not appropriate, and we will not honor such codes. We cannot cover every nefarious scenario, nor will we attempt to, but we do promise to be fair and reasonable.
Good luck to everyone.
Tesla Referral Program News
- Taking a look back at the 1st Tesla Referral Program
- Elon Musk expands Tesla Referral Program
- Tesla confirms Bjørn Nyland as winner of referral program