Grant Gerke

Manufacturing Expansion Provides 2015 Narrative for Tesla

Tesla’s supercharging buildout receives its share of publicity these days as the company builds out an electric highway for multiple…

Bob Lutz Is Right about Tesla’s Home Battery Solution

Last week on CNBC, maximum Bob Lutz took aim at Tesla Motors and, specifically, the Powerwall product offering. Lutz says,…

Elon Musk to Leave Tesla Motors After Model 3 Release?

Is the clock ticking away on Musk's reign as CEO at Tesla Motors? During Tesla's annual shareholder meeting this week, Elon…

Podcast | Inside Look from Ashlee Vance on Musk Bio

It’s been a couple of weeks reading this monument to entrepreneurial vision, also known as the Elon Musk biography, and…

‘Deceptive’ LA Times Article Stuns Elon Musk

Media companies have been going through continuous upheaval for the last 10 years,  as newspapers and magazines find ways to…

Tesla Doubles Down on Demand Generation

A couple of weeks ago, Tesla Motors unveiled the mobile, “pop-up” concept store in Santa Barbara in hopes to deliver…

Analysts and Energy Experts Weigh in on Tesla’s Powerwall

"Data wins" is the zeitgeist of today's tech culture and number crunching is now being done by energy experts and…

Mass Market Design for Tesla’s Model 3 Car?

Fast forward one year from today and our guess is that the world will be talking about the new mass-market Tesla…

Tesla Owners Love Road Trips; No Room for Range Anxiety

With Tesla cranking up its destination charging and supercharging strategy in Europe and the U.S, many Tesla owners are ready…

Tesla Grabs Mind Share with Battery Storage Solutions

It’s been interesting to read and watch how corporate media, industry experts and financial analysts digest Tesla Energy’s battery storage…

Tesla Destination Charging to the Rescue in China

Another big week is on deck for Tesla, the automaker and energy company release its first quarter 2015 earnings this week…

Will Tesla Deliver on its Commercial Battery Storage Solution?

Musk and the Tesla PR juggernaut will officially release its home battery storage product this Thursday at the Hawthorne, Calif.…

Tesla Targets Battery Storage and Europe

Social media and Wall St. are rallying as the Tesla PR machine gave some details about its upcoming April 30th…

Video | Meet Tesla’s Robotic Assembly Production Team

Tesla Motors shows off its most recent view of its robotic assembly production line via video from a Wall Street…

Tesla Motors’ Direct Sales Campaigns Gaining Ground

Well alright, alright, alright. Tesla Motors Direct Sales campaign wins another legislative battle on the East Coast with Maryland allowing…

Owners Fully Engaged with Tesla’s Traffic-Aware Cruise Control

  Back in January 2015, Tesla Motors released its traffic-aware cruise control (TACC) feature for cars with Autopilot hardware. This feature…

Tesla announces new Model S 70D: $75k, 240 mi of range

Tesla Motors will be offering a new entry to its only car line in production, a Model S 70D with all-wheel…

Tesla Service Centers Embrace F1 Racing Approach

Speed is king on the road for F1 teams and Elon Musk would like former Red Bull Racing chief mechanic…

What You Need to Know about Tesla’s Battery Storage Solution

A new tweet from Elon Musk this week promises a new product line debut on April 30 and most, including…

Lost in Translation, Tesla’s Model 3 Marketing Begins

The irony is that this big, non-detailed marketing message has been the sweet spot for the legacy auto OEMs and…