During the Tesla Q4 and FY 2022 earnings call, Elon Musk highlighted the value of Twitter to businesses, automotive or otherwise. Musk’s statement followed a question about whether Tesla was tracking how its favorability was damaged due to the CEO’s political posts on the social media platform.
Last month, UK-based research firm YouGov published the results of its survey, which indicated that Tesla’s approval rating had fallen quickly amidst the CEO’s political statements on Twitter. YouGov noted that at the start of 2022, Tesla had a net positive score of 5.9%, but by early November, the company’s approval rating had fallen to -1.4%. USA-based Morning Consult posted similar findings.
It was then no surprise that a Tesla investor specifically asked the EV maker if the company tracks its favorability. Musk did not directly address the question, but he did note that the size of his following on Twitter suggests that he is reasonably popular. He also took the time to plug Twitter’s value for Tesla, which Musk noted could also be utilized by other businesses for their benefit.
“Well, let me check my Twitter account. Okay, so I’ve got 127 million followers. It continues to grow very rapidly. That suggests that I’m reasonably popular. It might not be popular with some people, but for the vast majority of people, my follow count speaks for itself. I’m the most interactive social media account, I think, maybe in the world, certainly on Twitter, and that’s actually predated the Twitter acquisition.
“I think Twitter is actually an incredibly powerful tool for driving demand for Tesla. And I would really encourage companies out there of all kinds, automotive or otherwise, to make more use of Twitter and to use their Twitter accounts in ways that are interesting, informative, and entertaining, and it will help them drive sales just as it has with Tesla. So the net value of Twitter, apart from a few people are complaining, is gigantic, obviously,” Musk said.
Regardless of Musk’s statements, his political posts on Twitter have proven to be very polarizing even among the most ardent Tesla fans. But in a way, Musk is quite correct. Following his acquisition of Twitter, Tesla’s official Twitter account has become far more active, and the results speak for themselves. The outcome of the initiative has been quite impressive so far.
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