Tesla shopping experience ‘as easy as Amazon Prime:’ Morgan Stanley

Morgan Stanley analyst Adam Jonas compared Tesla’s shopping experience with Amazon Prime in his latest research note.  Like most of its practices, Tesla has its own way of selling vehicles. Unlike legacy automakers, Tesla sells directly to customers. Traditional OEMs sell through dealerships. Tesla’s way of selling cars has highlighted a big issue with dealerships: price … Continue reading Tesla shopping experience ‘as easy as Amazon Prime:’ Morgan Stanley