Tesla’s Elon Musk has a way of cleverly roasting those who are not on board with his company’s mission. Whether car companies are refusing to adopt any sort of EV plans for future vehicles, or hedge fund managers pump massive amounts of money into shorting Tesla’s stock, Musk always seems to come out with a witty Tweet, or a bright pair of perfectly priced short shorts, just to rub salt in the wound for good measure.
A week after his company reported its biggest quarter yet, which came paired with extending Tesla’s profitable quarter streak to five, the magical short shorts appeared once again. Those who weren’t lucky enough to receive the hilariously “short” jab at Tesla’s non-believers with the first truckload of S3XY shorts received their fulfillment earlier this week.
Priced at $69.420, which relates to Musk’s life in several ways, the S3XY short shorts were first available just before Tesla reported its fourth consecutive profitable quarter in Q2 2020.
If you wondered how those two childishly-funny digits relate to the Tesla CEO, they’re his favorite numbers. And coincidentally, his birthday is 69 days after 4/20, a day notorious for cannabis culture.
Somehow, when all the chips were stacked against Tesla, the automaker was able to pull through. Despite plant closures during the first half of 2020 in the U.S. and China, Tesla still was profitable. The company beat Wall Street estimates handily, which was a perfect segway into Q3, which would ultimately be Tesla’s biggest quarter to date. However, while Q2 saw more adversity than Q3, the well-timed second appearance of the S3XY short shorts complements another quarter where people said Tesla can’t and won’t. It was the exclamation point on top of its biggest three-month span in company history.
Bigger than a pair of shorts
Tesla has always been a little company with a big disadvantage. When the company decided to manufacture its first vehicle, the 2008 Roadster, it was entering a slumping automotive market that was being affected by the worst economic period since the Great Depression. Even still, the U.S. was recovering, and automotive jobs were attempting to regain some momentum as some of the car business’s biggest names were receiving government help to keep their doors open.
In arguably the worst time to start a company, Tesla was just putting its plan into place. It was battling in the worst economic time in the 21st century and attempting to completely change the tide of what was the “norm” for a car. Everyone knew that previous attempts at EVs went unsuccessful. So what was going to be different here?
Fast forward 12 years. Tesla is the big man on campus, even though it’s the youngest company in terms of “large-scale production” carmakers. Petrol-powered car companies are following Tesla’s lead in a desperate attempt to appear relevant. In a span of eight years, from the introduction of the Tesla Model S, legacy automakers have gone from “we’re not worried” to “full-blown panic mode,” all because people realized its better to pay for a charge than it is to pay for a tank of gas. Not only is it better for the environment, but it’s better for the wallet, too.
Tesla is proving that it is the most dominant company in the world that makes a car, and if you doubt the potential of its products, you’ll become apart of the inspiration for those short, red satin, gold-trimmed shorts.
Investors and analysts who have doubted Tesla since Day 1 are being proven wrong on what seems to be a daily basis. U.S. demand crumbling? No. European companies dominating Tesla in their own backyard? Not quite. No demand in China? Guess again.
Whether those short-shorts just so happened to become available after the company had its biggest earnings call will forever be a mystery, but the timing seems too good to be true. Whatever the case may be, people are getting their S3XY short shorts, and investors and analysts who have doubted Tesla are once again being taken for a whirl by automotive’s funniest man: Elon Reeve Musk.