Tesla has updated its Referral Program to include 5,000 miles of free Supercharging on new purchases of a Model S, Model X and Model 3 made with a referral code. The update came as a notification in the ‘Loot Box’ section of the Tesla app to existing owners. The latest incentive represents a five-fold increase from the original offer of 1,000 miles of free Supercharging and available for a limited time.
“You and anyone using your referral code to buy a Tesla will receive 5,000 free Supercharger miles! On May 28, this will revert back to 1,000 miles.
Each referral now also gives you five changes to win a Founders Series Model Y or Roadster supercar! Tesla owners who already have free Supercharging get ten chances to win,” Tesla said.
The Supercharging incentive is available to new purchases, including leases, made before May 28th.
Tesla’s popular Referral Program was revamped in March after success of the previous incentive program became cost prohibitive, largely as a result of giving away approximately 160 Founder Series Roadsters, each carrying a price tag of $250k. After ending the program this year on February 2, Tesla rebooted the Referral Program with a new structure that provided exclusive rewards while still maintaining cost efficiency. The new program now offers prize winners a monthly and quarterly chance to win a vehicle instead of giving one away.
“Each referral also gives you a chance to win a Founder’s Series Model Y monthly and a Founder’s series Roadster supercar quarterly, both signed by Elon Musk and Franz von Holzhausen,” Tesla noted in the new Referral Program announcement.
Tesla created the new Referral Program in response to feedback from customers who’d enjoyed the benefits of the original while also acknowledging a win-win for the company and its buyers in terms of referrals.
“We’ve heard from our customers that the Referral Program was one of their favorite reasons to tell their friends about Tesla, so today, we’re introducing an all-new Referral Program to give customers another way to share what they love about their cars,” Tesla stated in their new program announcement.