Tesla price cuts have analysts split

Credit: Tesla

Tesla (NASDAQ: TSLA) price cuts on its electric vehicles have analysts split on whether the move is a way for the company to regain critical market share in various markets, or if its an indication that demand for its cars is slowing down.

Tesla has cut prices on its EVs five times so far in 2023 in the United States. The most recent cuts reduced prices by between 2 and 6 percent.

However, analysts are undecided about what the cuts mean. Of course, it depends on what each analyst feels about the stock, as the price reductions could be argued as a sign of strength or weakness.

Guggenheim Securities analyst Ronald Jewsikow said the firm expects “investors to view price cuts as a negative as it runs counter to TSLA recent commentary (as recently as early March investor day) suggesting strong demand.”

The price cuts are expected to hurt Tesla’s margins, which were among the strongest in the industry. “All of our demand trend work has pointed to slowing demand into March, with wait times flat to negative (globally) across all models and inventory building.”

Jewsikow also mentioned the recent addition of the 4680-equipped Model Y built at Gigafactory Texas as “a negative mix shift for U.S. orders in the near term if consumers’ response to the modestly lower price point is higher than we expect.”

There are two sides to every argument, however, and the automaker’s price cuts could be a sign of Tesla’s “unique characteristics” that will help it resurge its U.S. market share.

“I do think that this strategy of cutting prices gonna lead to a higher sales, and fortunately for them, they do have some unique characteristics that make it so they don’t have to sacrifice too much on profitability,” RBC Capital Markets analyst Tom Narayan said.

Even bullish analysts are seeing the price cuts as “near-term pain, long-term gain.” Dan Ives of Wedbush is one of these analysts, and in an interview with CNBC yesterday, he said the cuts leverage strength against its competition, as its EV scalability is “unmatched.”

While GM, Ford, and others continue to try and keep pace, Tesla is making moves to stimulate demand, increase sales, and push more cars out the door. Its record delivery count in Q1 shows demand is undoubtedly healthy, but Tesla should be aware of potential hits on the stock price if margins are heavily affected.

Tesla shares are up nearly 2 percent at 1:34 PM on the East Coast.

Disclosure: Joey Klender is a TSLA Shareholder.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey Klender: Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his time at TESLARATI, Joey has broken several big stories, including the first images of the Tesla Model S Plaid, the imminent release of the 4680 Model Y through EPA certification, and several expansions to the Lucid AMP-1 factory in Arizona, to name a few. His stories have been featured in several publications, including Yahoo! Finance, Fox News, CNET, and Seeking Alpha. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on Twitter @KlenderJoey.
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