Ford dealers are defying company orders with insane F-150 Lightning markups

Ford has made it clear over the past months that dealers should not overcharge for popular electric vehicles like the F-150 Lightning. CEO Jim Farley himself has spoken up against it, and Ford itself has written a sternly-worded letter to dealers warning them of the consequences they may face if they charge too much for … Continue reading Ford dealers are defying company orders with insane F-150 Lightning markups