News
Update | New Jersey Bill May Open Doors to Tesla Motors and Consumers
Update 3/18:
A huge victory in New Jersey for consumer choice: We are open for business! @GovChristie
— Tesla Motors (@TeslaMotors) March 18, 2015
Recent developments by the New Jersey State Commerce committee may open the door for Tesla Motors to being able to sell directly to consumers in the Garden State once again. According to NJ.com, "the committee plans to take up the bill (S2098) this afternoon (Tues. 3/09)" that would allow manufacturers of zero-emission vehicles to sell direct-to-consumers in its company's showrooms.
It seems to be a custom bill of sorts, that allows the Silicon Valley automaker to create as many as four retail locations in New Jersey and, at least, one service center facility. According to the bill's language, it would take effect immediately and disregard the NJ Motor Vehicle Commission ruling against Tesla Motors selling directly in the state in 2014.
Right now, current Tesla Motors New Jersey showrooms allow "browsing" for consumers but employees cannot assist in a sales or take customers on test drives.
I don't like to quote politicians much, unless they're flaming red-hot hypocrites, like the ones we reported on a couple of months ago. Anyway, this sums it up pretty good from the original sponsor of the bill according to NJ.com:
"It would be nice to finally be able to sell Tesla in New Jersey. I never thought it was a good idea to stymie anybody's business," said Assemblyman Tim Eustace (D-Bergen), the bill's Assembly sponsor.
As reported here in the past and after looking at the language of the bill, this update seems directly targeted for Tesla Motors and its zero-emission vehicles. However, the bill's language specifically states zero-emission vehicle manufacturers can sell direct-to-consumers as long as it conforms to the definition laid out by the Calif. Zero Emissions Board.
I may be missing the win-wink or nod-nod of the bill's details, but this seems like an opportunity for say GM's all-electric Spark (if they're producing it anymore) or the Honda Fit. Why wouldn't big automakers leverage this bill, create a web site and sell directly to consumers in New Jersey? Bad vibrations for future business with dealers or inertia?
Do an end-run around the dealerships, where they don't perform well and don't like selling EVs! Seems like an opportunity, instead of an impasse.
Anyway, back to Tesla, this is great news for the Silicon Valley automaker as news came out of China on Monday that reveals reduced staff from its operations there, primarily public relations and support personnel.
Tesla Motors is expected to deliver 55,000 X and S vehicles in 2015 and this should help with that effort, and possibly with other state legislators banning the all-electric automaker.
What are you thoughts on your state? Is the needle moving toward Tesla Motors?
Related Content >> Tesla Motors 2015 Strategy to Fight Dealer Laws, Stay Aggressive
Elon Musk
Elon Musk estimates Tesla Semi could reach Europe next year
“We’ve got the Tesla Semi coming out, the heavy truck, and that’ll be going to Europe hopefully next year,” Musk said.
Tesla is preparing to expand its all-electric Semi truck program to Europe, with CEO Elon Musk indicating that the Class 8 vehicle could arrive in the region 2027.
Musk shared his update during an interview about Giga Berlin with plant manager André Thierig, which was posted on X by the official Tesla Manufacturing account.
“We’ve got the Tesla Semi coming out, the heavy truck, and that’ll be going to Europe hopefully next year,” he said.
Tesla has already begun limited production and customer deployments of the Tesla Semi in the United States, with the company working to scale output through the Semi factory near Giga Nevada. Considering Musk’s comments, it appears that a European rollout would be the next phase of the vehicle’s expansion beyond North America.
Musk’s use of the word “hopefully” leaves room for flexibility, but the remark signals that Europe is next in Tesla’s commercial expansion plans.
Musk has consistently argued that electrification should extend beyond passenger vehicles. During the same interview, he reiterated his view that “all ground transport should be electric,” adding that ships, and eventually aircraft, would follow.
The Semi plays a central role in that strategy. Heavy-duty freight remains one of the most emissions-intensive segments of road transport, and European regulators have increasingly pushed for lower-emission commercial fleets.
Tesla recently refreshed the Semi lineup on its official website, listing two variants: Standard and Long Range. The Standard trim offers up to 325 miles of range with an energy consumption rating of 1.7 kWh per mile, while the Long Range version provides up to 500 miles, which should be more than ample for European routes.
Elon Musk
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said.
Tesla could add the Cybercab and Optimus humanoid robot to the production lineup at Giga Berlin, as per recent comments from CEO Elon Musk.
During a recent interview with Giga Berlin plant manager André Thierig, Musk identified the Cybercab as the most likely next major product for the German factory, with Optimus potentially following after.
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said. He added that there are also “possibilities of Tesla Optimus” being produced in the facility.
Tesla has already begun production of the Cybercab in Giga Texas, with volume production expected to ramp this year. Based on Musk’s comments, it appears that if conditions align in Europe, Giga Berlin could eventually join that effort.
The CEO’s comments about Optimus coming to Gigafactory Berlin are quite unsurprising too considering that Musk has mentioned in the past that the humanoid robot will likely be Tesla’s highest volume product in the long run.
Giga Berlin will likely be able to produce mass volumes of Optimus, as the Model S and Model X lines being converted to an Optimus line in the Fremont Factory are already expected to produce 1 million units of the humanoid robot annually.
Apart from his comments about the Cybercab and Optimus, Elon Musk also confirmed that Giga Berlin has started ramping battery cell production and will continue expanding Model Y output, particularly as supervised Full Self-Driving (FSD) gains regulatory approvals in Europe.
Taken together, the remarks suggest Berlin’s role could evolve beyond vehicle assembly into a broader multi-product manufacturing hub, not just a regional Model Y plant.
Energy
Tesla Powerwall distribution expands in Australia
Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.
Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.
Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.
“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.
“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”
Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.
“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”
Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.
Elon Musk estimates Tesla Semi could reach Europe next year
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
