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SpaceX scraps Starship SN8 wreckage, clears landing zone for next launch
In spite of tentative plans for preservation, SpaceX has fully scrapped the wreckage of the first high-altitude Starship prototype, clearing the landing zone it impacted for its successor’s imminent launch debut.
Known as serial number 8 or SN8, the Starship prototype was the first of any kind to fly beyond 150 meters (~500 ft), reaching an altitude of 12.5 km (~7.8 mi) on December 9th during its breathtaking launch debut. In an unexpected twist, SpaceX kept Starship SN8’s thrust to weight ratio as low as possible, stretching what could have been a two or three-minute test into an almost seven-minute ordeal with three consecutive Raptor engine cutoffs during the ascent.
At apogee, SN8 used cold gas thrusters to flip into a belly-down orientation and free-fell ~95% of the way back to Earth before igniting two of its three Raptor engines, performing a wild powered flip back into a vertical landing position and nearly securing a soft landing. Unfortunately, around 10-20 seconds before that planned landing, what Musk later described as low methane header tank pressure starved the Starship’s engines of fuel and more or less cut all appreciable thrust, causing SN8 to reach its landing zone traveling about 40 m/s (~90 mph) too fast. The rocket impacted the concrete pad, crumpled, and exploded.
By all accounts, success was one of the less likely outcomes SpaceX expected from SN8’s high-altitude debut, with Musk himself estimating the odds of total success to be just 33%. Additionally, Starship SN8 effectively made it all the way to a low-speed landing regime that Starships SN5 and SN6 all but flawlessly demonstrated with back-to-back 150m hops and landings in August and September 2020.
In other words, despite the explosive end, SN8’s high-altitude launch debut was a spectacular success for SpaceX’s Starship program – possibly even preferable to a perfect landing given that it uncovered an unexpected issue with fuel tank pressurization. Beyond the landing failure, the Starship checked every single box on SpaceX’s test flight list, successfully debuting multiple Raptors, demonstrating multiple in-flight engine shutdowns and engine relights; proving that an unprecedented ‘skydiver-style’ landing maneuver is possible and viable; and successfully testing Starship’s ability to control itself in that bellyflop orientation with thrusters and four massive flaps.
Speaking in a recent interview with Ars Technica, in the words of pragmatic SpaceX COO and President Gwynne Shotwell, SN8’s launch debut “de-risked [the Starship] program pretty massively.” According to Musk, SpaceX engineers were quickly able to determine why Starship SN8’s methane header tank was unable to maintain the fuel flow (pressure) needed for Raptor’s landing burn(s) and quickly implemented a solution.
Instead of pressurizing autogenously with methane gas, Starship SN9 will use helium to pressurize its fuel header tank, serving as a temporary fix while SpaceX determines what changes need to be made to get rid of that helium crutch. Landing pad now cleared of Starship remains and SN8’s impact crater more or less repaired, the only thing standing between Starship SN9 and its own 12.5 km launch debut is a triple-Raptor static fire test. Originally expected as early as January 4th, SpaceX never made it more than a few minutes into the attempt, while a backup window on January 5th was canceled later that evening. The test could now occur no earlier than (NET) Wednesday, January 6th.
Thankfully, although SpaceX was unable to save the entirety of Starship SN8’s wrecked nose section, the company did manage to extract a largely intact nose flap. The rest of the remains were scrapped on site and trucked away but it’s possible that certain significant components of SN8 – particularly the recovered flap – will eventually find themselves on display at one or more SpaceX facilities.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
