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Tesla 2024: What analysts are saying about outlook for the New Year

Credit: Andrew Lake | Tesla CyberTruck group on Facebook

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Tesla closed out 2023 with a bang, reporting record deliveries for a calendar year and eclipsing the 1.8 million unit production goal that was set at the beginning of the year.

Now, 2024 is here, and analysts are putting into scope what could come from Tesla this year. There are a lot of rumors of what the automaker could bring to the table this year, including its rumored $25,000 vehicle, revamps of the Model 3 coming to the United States, and a new version of the Model Y hitting the scene. Tesla will also look to ramp up production of the Cybertruck this year.

Tesla Model 3 Highland delivery from Fremont expected by the end of Q1 2024

Analysts are split on what they expect from Tesla in 2024, while the bulls are being bulls and the bears are being bears. What else should we expect, right?

But for what it is worth, in order to get a well-rounded perspective of what might be on the way, we are looking at both sides of the argument, highlighting what Tesla’s supporting analysts are expecting from the company in 2024. Inversely, we will also look at the more pessimistic analysts, and why they feel 2024 could be the most challenging year for Tesla yet.

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Bullish Sentiments

Morgan Stanley’s Adam Jonas is one of the bulls in the Tesla story, and he projects roughly 2.25 million vehicle deliveries this year.

Additionally, Jonas feels that the true indication of Tesla’s dominance will be felt outside of China, where it has struggled to keep up with domestic automakers. Instead, the focus is in the United States and Europe:

“Outside of China, we struggle to see anyone who can compete with Tesla at this stage. We don’t think it’s a coincidence at all that Tesla’s ‘stepped up’ engagement with foreign countries comes at a time when China has surpassed Japan as the largest exporter of passenger cars.”

Jonas maintained a $380 price target on the stock.

Meanwhile, Jefferies reiterated a ‘Hold’ rating on the stock but raised its 12-month price target to $255 from $210 after reporting its 2023 volume.

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A note from analysts at the firm stated that, although there were no significant changes in volume, there was a decrease in leasing adoption and above-expected delivery numbers for “Other Models,” meaning Model S, Model X, and Cybertruck. These could indicate an easier 4680 battery production ramp, or, perhaps, a better-than-expected Cybertruck ramp-up as the early months of the project continue on.

Analysts from Jefferies wrote (via Investing):

“High deliveries of Cybertrucks in Q4 may not help 2023 profitability and we continue to see the vehicle as Off-Mission. Still, it would suggest an earlier or smoother ramp manufacturing 4680 cells or trucks than feared.”

Bearish Narratives

The Bear argument is one that many firms continue to maintain, and Deutsche Bank is one, especially as the firm sees a “large downside risk” on Tesla stock moving forward.

Analysts from the firm see guidance of 2.1 million units being realistic, as well as a veer-away from the 50 percent CAGR over the mid-term.

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The risk comes from reduced volume forecast due to market assumptions, pricing pressures, the Cybertruck’s potential impact on Tesla’s strong margins, and an elevated tax rate in China.

Additionally, Toni Sacconaghi believes the auotmaker could fall 40 percent this year, especially as margin pressure comes to the forefront. He also believes Tesla will “disappoint on volumes.”

Sacconaghi said in December Tesla was the best stock to short heading into the New Year, and while he reiterated his $150 price target on the stock, the analyst seems to share the same sentiments as Deutsche Bank. Margins are the focus for bears in 2024, and Tesla has some of the best in the automotive industry for years.

Tesla shares were down roughly 3.75 percent at the time of publish, trading around $239 a share.

Disclosure: I own Tesla shares.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Elon Musk

Twitter co-founder Jack Dorsey endorses Elon Musk Tesla pay package

Dorsey framed the pay package as an engineering and governance crossroads for Tesla.

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Twitter co-founder and Square CEO Jack Dorsey has publicly backed Elon Musk’s leadership ahead of Tesla’s pivotal shareholder vote, which is expected to be decided later today at the company’s 2025 annual meeting. 

Dorsey framed the pay package as an engineering and governance crossroads for Tesla.

Dorsey’s public nod framed as an engineering defense of Musk

In a post on X, Dorsey weighed in on Tesla’s post about being in a “critical inflection point.” As per the Twitter-co-founder, the vote on Musk’s 2025 performance award is not about compensation. Instead, it’s about ensuring the path for the company’s engineering in the coming years. 

“This is not about compensation. it’s about ensuring a principled (and exciting!) engineering approach to the company’s future,” Dorsey wrote on his post, later stating that users of Cash app with TSLA shares would be able to vote for the CEO’s proposed 2025 performance award. 

Elon Musk appreciated Dorsey’s endorsement, responding to the Twitter co-founder’s post with a heart emoji. Musk has been pretty thankful for the support for is fellow tech executives, also thanking Michael Dell recently, who also advocated for its proposed 2025 performance award.

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Musk’s support

While Elon Musk’s 2025 performance award has received opposition from proxy advisors such as Glass Lewis and ISS, it has received quite a lot of support from longtime bulls such as ARK Invest, and, more recently, Schwab Asset Management following calls from TSLA retail shareholders. 

“Schwab Asset Management’s approach to voting on proxy matters is thorough and deliberate. We utilize a structured process that focuses on protecting and promoting shareholder value. We apply our own internal guidelines and do not rely on recommendations from Glass Lewis or ISS. In accordance with this process, Schwab Asset Management intends to vote in favor of the 2025 CEO performance award proposal. We firmly believe that supporting this proposal aligns both management and shareholder interests, ensuring the best outcome for all parties involved,” Charles Schwab told Teslarati.

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Elon Musk

Tesla Robotaxi and autonomy dreams lean on shareholders: Wedbush

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Credit: Tesla Europe & Middle East/X

Tesla’s dreams of developing a Robotaxi suite that utilizes a fully autonomous platform developed by the company’s top-tier talent now lean on shareholders and perhaps the most crucial vote in its history.

That’s what Dan Ives of Wedbush said in a new note to investors on Wednesday. As the Annual Shareholders’ Meeting is now just one day away, investors are down to their final chance to vote for or against Elon Musk’s new compensation plan.

Ives wrote that, while the company has made its intentions clear, wanting to maintain Musk, pay him accordingly, and give him the voting power he has long wanted, ultimately, the responsibility falls on investors.

As many retail shareholders have pushed for people to vote for Musk’s compensation package, there are a handful of large-scale funds and firms that have decided to go in another direction. Bullish Wall Street firms, Wedbush being one of them, believe it is crucial for Tesla to maintain Musk.

The vote could have major implications on whether Tesla launches an autonomous Robotaxi suite in the near future, Ives says:

“Getting Musk’s pay package approved tomorrow at the highly anticipated meeting will be a big step towards advancing Tesla’s future goals with the autonomous and Robotaxi roadmap ahead.”

While some investors are convinced the company is ready to go in a different direction simply based on Musk’s political involvement over the past year, many investors are under the impression that the development of Tesla’s autonomy suite, as well as its prowess in the EV sector, would fall if Elon were not at the helm.

Tesla’s Board of Directors has already stated that they have received confirmation that Musk’s political involvement would wind down in a timely manner. Moving forward, his focus will not veer from the mission of any of his companies; at least that’s what can be gathered from some of the Board’s communications over the past month.

Musk’s new compensation package is incentivized by performance metrics and will require him to achieve a handful of lofty tranches. He will not get paid unless he drives shareholder value, which is something many skeptics tend to leave out.

Ives continues:

“This new incentive-driven pay package for Musk would also provide an additional 423 million shares of common stock (~12% of shares), which would increase his ownership of Tesla up to ~25% voting power, which we believe was critical to keep Musk at the helm to lead Tesla through the most critical time in the company’s history. We believe this was the smart move by the Board to lay out these incentives/pay package at this key time as the biggest asset for Tesla is Musk…and with the AI Revolution, this is a crucial time for Tesla ahead with autonomous and robotics front and center.”

Wedbush maintained its Outperform rating and $600 price target on shares.

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Elon Musk

UPDATE: Tesla investors push Charles Schwab for Musk comp plan clarification

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tesla cybertruck elon musk
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Update: 4:00 p.m. EDT – Charles Schwab has reached out to TESLARATI with the following statement, clarifying that it plans to vote FOR Musk’s compensation package:

“Schwab Asset Management’s approach to voting on proxy matters is thorough and deliberate. We utilize a structured process that focuses on protecting and promoting shareholder value. We apply our own internal guidelines and do not rely on recommendations from Glass Lewis or ISS. In accordance with this process, Schwab Asset Management intends to vote in favor of the 2025 CEO performance award proposal. We firmly believe that supporting this proposal aligns both management and shareholder interests, ensuring the best outcome for all parties involved.”
There have also been updates to the headline and various paragraphs to reflect this as well as accuracy.

Tesla investors are pushing Charles Schwab for clarification after it was expected to vote against CEO Elon Musk’s pay package.

Several high-profile Tesla influencers are speaking out against Charles Schwab, saying its decision to vote against the plan that would retain Musk as CEO and give him potentially more voting power if he can achieve the tranches set by the company’s Board of Directors.

The Tesla community appeared to see that Schwab is one firm that tends to vote against Musk’s compensation plans, as they also voted against the CEO’s 2018 pay package, which was passed by shareholders but then denied by a Delaware Chancery Court.

Schwab’s move was recognized by investors within the Tesla community and now they are speaking out about it:

At least six of Charles Schwab’s ETFs were expected to vote against Tesla’s Board recommendation to support the compensation plan for Musk. The six ETFs represent around 7 million Tesla $TSLA shares.

Jason DeBolt, an all-in Tesla shareholder, summarized the firm’s decision really well:

As a custodian of ETF shares, your fiduciary duty is to vote in shareholders’ best interests. For a board that has delivered extraordinary returns, voting against their recommendations doesn’t align with retail investors, Tesla employees, or the leadership we invested to support. If Schwab’s proxy voting policies don’t reflect shareholder interests, my followers and I will move our collective tens of millions in $TSLA shares (or possibly hundreds of millions) to a broker that does, via account transfer as soon as this week.”
Tesla shareholders will vote on Musk’s pay package on Thursday at the Annual Shareholders Meeting in Austin, Texas.

It seems more likely than not that it will pass, but investors have made it clear they want a decisive victory, as it could clear the path for any issues with shareholder lawsuits in the future, as it did with Musk’s past pay package.

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