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Analysts Tour Tesla Factory, Cite “Stunning Progress”
Analysts from Credit Suisse, Stifel Financial and Baird toured the Tesla factory recently. All were favorably impressed with the progress Tesla has made at its production facility.
Analysts from Stifel Financial, Credit Suisse, and Robert W. Baird were given a tour of the Tesla factory in Fremont, California recently. Afterward, they got a chance to sit down with Tesla CFO Jason Wheeler. According to Bloomberg, Steifel analyst James Albertine said,“In roughly one year since our last visit, the progress witnessed is truly stunning.” Tesla has invested amost $1.6 billion in upgrades to the factory in the past 12 months as it prepares to begin manufacturing the Model 3.
Lessons Learned
Credit Suisse analyst Dan Galves reports that Tesla has learned valuable lessons from the Model S and Model X. In particular, he says that engineers were in charge of the Model X design process, leaving little room for input from financing, manufacturing, and purchasing departments. Now all groups seem to have an equal voice. “Model 3 launch timing and ease of mass production is significantly more important than it was for the Model X,” Galves wrote. “On the Model 3, management indicated that there is a clear focus on ease of build, on-time launch, and cost.”
Battery Costs Tumbing
Robert Baird’s analyst, Benjamin Kallo, says the factory tour convinced him the cost of batteries for Tesla are already half what the rest of the industry is paying and are continuing to fall faster than anticipated. As a result of his findings, he has raised his rating on Tesla stock to “outperform” and set a target price of $300 a share.
Faster Assembly Lines
All the analysts noted the presence of many more robots on the assembly line since their last visit, but there are more human workers as well. Tesla says it boosted its work force by 29% last year. The total number of people employed at the factory now stands at 13,058.
There are “several football field sized areas spanning the entry to the facility with desks, computers and seemingly invigorated staff,” James Albertine writes. “There was an energy and buzz within the facility that is hard to imagine as an outsider.”
“Robotics systems are customized, production processes are revolutionary, and attention-to-detail/supply chain management is improving by the minute,” Albertine writes. “We do not believe this production process is one competitors can easily recreate.” Benjamin Kallo of Baird & Co says Tesla’s manufacturing skills will help the company reach its target of more than 25% gross profit margins on the Model X.
The analysts noted that the pace of the Model S assembly line is considerably faster than it was at the time of their last visit. By contrast, the Model X line moves quite a bit slower, with only one Model X built for every 6 or 7 Modes S sedans assembled.
New Stamping Equipment
Credit Suisse analyst Dan Galves commented in his notes after the tour that Tesla’s new aluminum stamping press has 10 to 20 times the output of Tesla’s older machine. That will help the company keep up with demand for its Model S and Model X aluminum bodied cars. The analysts also noted that the new paint shop, with an annual capacity of 500,000 cars, is complete and ready to finish all the cars the company thinks it will be selling by the time the year 2020 arrives.
In all, the analysts were very impressed with what they saw in Fremont and feel the production side of the company is ready, willing, and able to meet all of Tesla’s sales goals for the near and medium term.
Photo credit: Tesla Motors
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
