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Analysts Tour Tesla Factory, Cite “Stunning Progress”
Analysts from Credit Suisse, Stifel Financial and Baird toured the Tesla factory recently. All were favorably impressed with the progress Tesla has made at its production facility.
Analysts from Stifel Financial, Credit Suisse, and Robert W. Baird were given a tour of the Tesla factory in Fremont, California recently. Afterward, they got a chance to sit down with Tesla CFO Jason Wheeler. According to Bloomberg, Steifel analyst James Albertine said,“In roughly one year since our last visit, the progress witnessed is truly stunning.” Tesla has invested amost $1.6 billion in upgrades to the factory in the past 12 months as it prepares to begin manufacturing the Model 3.
Lessons Learned
Credit Suisse analyst Dan Galves reports that Tesla has learned valuable lessons from the Model S and Model X. In particular, he says that engineers were in charge of the Model X design process, leaving little room for input from financing, manufacturing, and purchasing departments. Now all groups seem to have an equal voice. “Model 3 launch timing and ease of mass production is significantly more important than it was for the Model X,” Galves wrote. “On the Model 3, management indicated that there is a clear focus on ease of build, on-time launch, and cost.”
Battery Costs Tumbing
Robert Baird’s analyst, Benjamin Kallo, says the factory tour convinced him the cost of batteries for Tesla are already half what the rest of the industry is paying and are continuing to fall faster than anticipated. As a result of his findings, he has raised his rating on Tesla stock to “outperform” and set a target price of $300 a share.
Faster Assembly Lines
All the analysts noted the presence of many more robots on the assembly line since their last visit, but there are more human workers as well. Tesla says it boosted its work force by 29% last year. The total number of people employed at the factory now stands at 13,058.
There are “several football field sized areas spanning the entry to the facility with desks, computers and seemingly invigorated staff,” James Albertine writes. “There was an energy and buzz within the facility that is hard to imagine as an outsider.”
“Robotics systems are customized, production processes are revolutionary, and attention-to-detail/supply chain management is improving by the minute,” Albertine writes. “We do not believe this production process is one competitors can easily recreate.” Benjamin Kallo of Baird & Co says Tesla’s manufacturing skills will help the company reach its target of more than 25% gross profit margins on the Model X.
The analysts noted that the pace of the Model S assembly line is considerably faster than it was at the time of their last visit. By contrast, the Model X line moves quite a bit slower, with only one Model X built for every 6 or 7 Modes S sedans assembled.
New Stamping Equipment
Credit Suisse analyst Dan Galves commented in his notes after the tour that Tesla’s new aluminum stamping press has 10 to 20 times the output of Tesla’s older machine. That will help the company keep up with demand for its Model S and Model X aluminum bodied cars. The analysts also noted that the new paint shop, with an annual capacity of 500,000 cars, is complete and ready to finish all the cars the company thinks it will be selling by the time the year 2020 arrives.
In all, the analysts were very impressed with what they saw in Fremont and feel the production side of the company is ready, willing, and able to meet all of Tesla’s sales goals for the near and medium term.
Photo credit: Tesla Motors
Tesla made a dramatic change to the Online Design Studio to show its plans for Full Self-Driving, a major part of the company’s plans moving forward, as CEO Elon Musk has been extremely clear on the direction moving forward.
With Tesla taking a stand and removing the ability to purchase Full Self-Driving outright next month, it is already taking steps to initiate that with owners and potential buyers.
On Thursday night, the company updated its Online Design Studio to reflect that in a new move that now lists the three purchase options that are currently available: Monthly Subscription, One-Time Purchase, or Add Later:
🚨 Check out the change Tesla made to its Online Design Studio:
It now lists the Monthly Subscription as an option for Full Self-Driving
It also shows the outright purchase option as expiring on February 14 pic.twitter.com/pM6Svmyy8d
— TESLARATI (@Teslarati) January 23, 2026
This change replaces the former option for purchasing Full Self-Driving at the time of purchase, which was a simple and single box to purchase the suite outright. Subscriptions were activated through the vehicle exclusively.
However, with Musk announcing that Tesla would soon remove the outright purchase option, it is clearer than ever that the Subscription plan is where the company is headed.
The removal of the outright purchase option has been a polarizing topic among the Tesla community, especially considering that there are many people who are concerned about potential price increases or have been saving to purchase it for $8,000.
This would bring an end to the ability to pay for it once and never have to pay for it again. With the Subscription strategy, things are definitely going to change, and if people are paying for their cars monthly, it will essentially add $100 per month to their payment, pricing some people out. The price will increase as well, as Musk said on Thursday, as it improves in functionality.
I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve.
The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD). https://t.co/YDKhXN3aaG
— Elon Musk (@elonmusk) January 23, 2026
Those skeptics have grown concerned that this will actually lower the take rate of Full Self-Driving. While it is understandable that FSD would increase in price as the capabilities improve, there are arguments for a tiered system that would allow owners to pay for features that they appreciate and can afford, which would help with data accumulation for the company.
Musk’s new compensation package also would require Tesla to have 10 million active FSD subscriptions, but people are not sure if this will move the needle in the correct direction. If Tesla can potentially offer a cheaper alternative that is not quite unsupervised, things could improve in terms of the number of owners who pay for it.
News
Tesla Model S completes first ever FSD Cannonball Run with zero interventions
The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end with no interventions.
A Tesla Model S has completed the first-ever full Cannonball Run using Full Self-Driving (FSD), traveling from Los Angeles to New York with zero interventions. The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end, fulfilling a long-discussed benchmark for autonomy.
A full FSD Cannonball Run
As per a report from The Drive, a 2024 Tesla Model S with AI4 and FSD v14.2.2.3 completed the 3,081-mile trip from Redondo Beach in Los Angeles to midtown Manhattan in New York City. The drive was completed by Alex Roy, a former automotive journalist and investor, along with a small team of autonomy experts.
Roy said FSD handled all driving tasks for the entirety of the route, including highway cruising, lane changes, navigation, and adverse weather conditions. The trip took a total of 58 hours and 22 minutes at an average speed of 64 mph, and about 10 hours were spent charging the vehicle. In later comments, Roy noted that he and his team cleaned out the Model S’ cameras during their stops to keep FSD’s performance optimal.
History made
The historic trip was quite impressive, considering that the journey was in the middle of winter. This meant that FSD didn’t just deal with other cars on the road. The vehicle also had to handle extreme cold, snow, ice, slush, and rain.
As per Roy in a post on X, FSD performed so well during the trip that the journey would have been completed faster if the Model S did not have people onboard. “Elon Musk was right. Once an autonomous vehicle is mature, most human input is error. A comedy of human errors added hours and hundreds of miles, but FSD stunned us with its consistent and comfortable behavior,” Roy wrote in a post on X.
Roy’s comments are quite notable as he has previously attempted Cannonball Runs using FSD on December 2024 and February 2025. Neither were zero intervention drives.
Elon Musk
Tesla removes Autopilot as standard, receives criticism online
The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders.
Tesla removed its basic Autopilot package as a standard feature in the United States. The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders, and shifts the company’s strategy towards paid Full Self-Driving subscriptions.
Tesla removes Autopilot
As per observations from the electric vehicle community on social media, Tesla no longer lists Autopilot as standard in its vehicles in the U.S. This suggests that features such as lane-centering and Autosteer have been removed as standard equipment. Previously, most Tesla vehicles came with Autopilot by default, which offers Traffic-Aware Cruise Control and Autosteer.
The change resulted in backlash from some Tesla owners and EV observers, particularly as competing automakers, including mainstream players like Toyota, offer features like lane-centering as standard on many models, including budget vehicles.
That being said, the removal of Autopilot suggests that Tesla is concentrating its autonomy roadmap around FSD subscriptions rather than bundled driver-assistance features. It would be interesting to see how Tesla manages its vehicles’ standard safety features, as it seems out of character for Tesla to make its cars less safe over time.
Musk announces FSD price increases
Following the Autopilot changes, Elon Musk stated on X that Tesla is planning to raise subscription prices for FSD as its capabilities improve. In a post on X, Musk stated that the current $99-per-month price for supervised FSD would increase over time, especially as the system itself becomes more robust.
“I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (Unsupervised FSD),” Musk wrote.
At the time of his recent post, Tesla still offers FSD as a one-time purchase for $8,000, but Elon Musk has confirmed that this option will be discontinued on February 14, leaving subscriptions as the only way to access the system.
Tesla makes big Full Self-Driving change to reflect future plans
Tesla Model S completes first ever FSD Cannonball Run with zero interventions
