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Analysts Tour Tesla Factory, Cite “Stunning Progress”

Analysts from Credit Suisse, Stifel Financial and Baird toured the Tesla factory recently. All were favorably impressed with the progress Tesla has made at its production facility.

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Robots on reconfigurable Tesla assembly line

Robots on reconfigurable Tesla assembly line

Analysts from Stifel Financial, Credit Suisse, and Robert W. Baird were given a tour of the Tesla factory in Fremont, California recently. Afterward, they got a chance to sit down with Tesla CFO Jason Wheeler. According to Bloomberg, Steifel analyst James Albertine said,“In roughly one year since our last visit, the progress witnessed is truly stunning.” Tesla has invested amost $1.6 billion in upgrades to the factory in the past 12 months as it prepares to begin manufacturing the Model 3.

Lessons Learned

Credit Suisse analyst Dan Galves reports that Tesla has learned valuable lessons from the Model S and Model X. In particular, he says that engineers were in charge of the Model X design process, leaving little room for input from financing, manufacturing, and purchasing departments.  Now all groups seem to have an equal voice. “Model 3 launch timing and ease of mass production is significantly more important than it was for the Model X,” Galves wrote. “On the Model 3, management indicated that there is a clear focus on ease of build, on-time launch, and cost.”

Battery Costs Tumbing

Robert Baird’s analyst, Benjamin Kallo, says the factory tour convinced him the cost of batteries for Tesla are already half what the rest of the industry is paying and are continuing to fall faster than anticipated. As a result of his findings, he has raised his rating on  Tesla stock to “outperform” and set a target price of $300 a share.

Faster Assembly Lines

All the analysts noted the presence of many more robots on the assembly line since their last visit, but there are more human workers as well. Tesla says it boosted its work force by 29% last year. The total number of people employed at the factory now stands at 13,058.

There are “several football field sized areas spanning the entry to the facility with desks, computers and seemingly invigorated staff,” James Albertine writes. “There was an energy and buzz within the facility that is hard to imagine as an outsider.”

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“Robotics systems are customized, production processes are revolutionary, and attention-to-detail/supply chain management is improving by the minute,” Albertine writes. “We do not believe this production process is one competitors can easily recreate.” Benjamin Kallo of Baird & Co says Tesla’s manufacturing skills will help the company reach its target of more than 25% gross profit margins on the Model X.

The analysts noted that the pace of the Model S assembly line is considerably faster than it was at the time of their last visit. By contrast, the Model X line moves quite a bit slower, with only one Model X built for every 6 or 7 Modes S sedans assembled.

New Stamping Equipment

Credit Suisse analyst Dan Galves commented in his notes after the tour that Tesla’s new aluminum stamping press has 10 to 20 times the output of Tesla’s older machine. That will help the company keep up with demand for its Model S and Model X aluminum bodied cars. The analysts also noted that the new paint shop, with an annual capacity of 500,000 cars, is complete and ready to finish all the cars the company thinks it will be selling by the time the year 2020 arrives.

In all, the analysts were very impressed with what they saw in Fremont and feel the production side of the company is ready, willing, and able to meet all of Tesla’s sales goals for the near and medium term.

Photo credit: Tesla Motors

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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