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Apple TV’s show and Elon Musk’s Boring Co. share suspiciously similar logo design

The Boring Company's latest innovations on display in test ride video. | Image: Steve Jurvetson/YouTube

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Elon Musk can be credited for inspiring several industries, but The Boring Company’s graphic design is perhaps a bit surprising as a candidate, especially when the inspired company is well known for its graphics-focused hardware, software, and product packaging.

Apple TV+ has a new series coming this fall that stars some top talent, but the production’s logo doesn’t look so new. It’s titled “The Morning Show,” and it looks like Boring’s giant black dot in its name design found its way into Apple’s new show logo. The layout of the show’s logo is also the same as Boring’s logo.

https://twitter.com/brentcas/status/1160952287860264964?ref_src=twsrc%5Etfw

(Image: Apple TV+)
(Image: The Boring Company)

Perhaps minimalism is the culprit. After all, The Boring Company has a simple design that was created even quicker than the digging venture itself manifested from a tweet, and Apple is big on minimalism even at the expense of headphone jacks. Or perhaps both companies used the same logo generator or logo bidding company. Obviously, it’s not clear what happened, and just as unclear is how Apple TV+ would green light a logo that is so strikingly similar to a prominent logo for a company that’s not exactly underground in terms of social media presence.

Trademarks have their own legal conditions, of course, which might give Apple all the room it needs to use their logo no matter how much it looks like The Boring Company’s logo. They’re in different classes of goods, meaning their customer bases are separate and therefore shouldn’t cause confusion, more or less. The Morning Show logo was filed for audio and video recordings, broadcasting, and ongoing TV drama series as well as related entertainment services. The Boring Company’s logo was filed for research, development, design, testing, and consulting services in the field of high speed transportation of passengers and goods.

The Boring Company’s logo is on all matters of merchandise and equipment.

Notably, neither entity has a registered trademark yet, although The Boring Company’s word mark should be registered soon and the graphic mark should be ready for registration soon, according to records at the US Patent and Trademark Office. The Morning Show’s trademark, on the other hand, has encountered an Examiner that thinks it’s too descriptive of a mark for registration. The trademark application filed is also just for the words, not the graphic logo that’s being used in the show. It’s all pretty boring legalese, but the overall similarities between the two projects is interesting overall.

Unless Boring is planning on starting some sort of reality series soon, the two companies will probably only ever share a big dot in common. The Morning Show doesn’t sound like anything related to transportation or heavy machinery, either. That is, unless the characters ironically cover a Boring Company news story for some reason.

“The news is only half the story. The Morning Show stars Academy Award winner Reese Witherspoon, Emmy winner Jennifer Aniston and Golden Globe winner Steve Carell in a high-stakes drama that pulls back the curtain on the morning news,” the show’s summary reads on Apple TV’s YouTube channel.

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Regardless of what happened or what will happen with the marks, we’ve all learned that big dots are all the rage apparently.

If you’re curious, you can watch The Morning Show’s trailer below:

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Verizon, AT&T and T-Mobile are trying to shut Starlink out before FCC vote

AT&T, Verizon and T-Mobile want 290 MHz cut from an FCC satellite plan before Thursday.

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Starlink D2D direct to device vs Verizon, AT&T (Concept render by Grok)

AT&T, Verizon and T-Mobile are asking the Federal Communications Commission to pull nearly 300 MHz of spectrum out of a proposal that would let satellite companies like SpaceX offer cell service directly to ordinary phones. The request lands one day before the agency votes on it.

The FCC will vote Thursday, October 29, on a notice of proposed rulemaking that would make an additional 482 MHz available for direct to device service, expanding the number of eligible bands from five to 13, according to the FCC fact sheet. It would also scrap the rule requiring a satellite operator to lease spectrum from carriers, replacing it with a certification that the operator has coexistence agreements in place or holds the terrestrial license itself.

That second path matters for SpaceX. As Teslarati reported earlier this month, SpaceX agreed to buy Grain Management’s nationwide 800 MHz portfolio to turn Starlink Mobile into a full US carrier, adding to the spectrum it already bought from EchoStar.

The carriers want two bands removed, 2.5 GHz and 3.45 GHz, which make up 290 MHz of the 482 MHz on the table. Through industry group CTIA, they argued that about 300 million users depend on those bands and that satellite operations in them are not technically feasible. T-Mobile, which calls 2.5 GHz the foundation of its Ultra Capacity 5G network, said in its own filing that satellite interference could wipe out up to 96% of a cell site’s uplink coverage area and cut uplink speeds by 88% to 99%.

Executives from all three carriers met with FCC staff on October 20, and T-Mobile CEO Srini Gopalan met separately with FCC Chairman Brendan Carr. T-Mobile’s role stands out because it is still SpaceX’s US launch partner for Starlink Mobile. The three carriers have also teamed up on their own satellite joint venture to pool spectrum, a move widely seen as a response to Starlink.

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SpaceX is asking for the opposite. In an October 23 filing after meetings with FCC staff and commissioners’ offices, the company asked regulators to add the 902 to 928 MHz band to the proposal. “Doing so now saves time later,” SpaceX wrote. The company also asked the FCC to modernize interference rules and align satellite deployment requirements with those for terrestrial cell networks, saying the goal is to let satellite and ground networks work together so Americans stay connected wherever they are.

The carriers have not been shy about how they view SpaceX as a competitor. On Verizon’s third quarter earnings call Monday, its chief executive said Starlink Mobile “just can’t compete with a terrestrial network” and estimated SpaceX would need four to six years and $300 billion to $500 billion to build a full US carrier network.

Thursday’s vote will not settle which bands survive. Adopting the notice opens a public comment period, with final rules to come later in the proceeding. The FCC already considered and rejected 2.5 GHz for satellite coverage once, in 2024. SpaceX also is not the only satellite player watching: the FCC approved Amazon’s $11.6 billion acquisition of Globalstar on October 27, giving its planned direct to device fleet its own mobile satellite spectrum.

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Tesla Semi catches fire in California: what we know

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Credit: KTVU

A Tesla Semi caught fire in Hayward, California, which caused both directions of traffic to shut down for hours before being completely reopened early on Wednesday, the California Highway Patrol said.

The fire occurred just after 5:30 local time in Hayward on Tuesday, as the Semi caught fire in the southbound lanes of I-880 before CHP officials made the decision to shut down both lanes of traffic due to potential risks from hazardous chemical smoke.

There were no injuries reported.

The cause of the fire is currently unknown, as neither Tesla nor the CHP have not determined a cause.

However, some images taken before the Semi was completely destroyed by the fire seem to indicate this might have been an older unit, as it appears to be one of the designs that Tesla shipped as part of its pilot program, before revising it and starting mass production just a month ago.

At the time of publication, CHP had not returned our request for a comment for additional details, including the Semi involved and any potential collaboration on an investigation between the CHP and Tesla. We will update this story when we hear back from them.

The southbound lanes were reopened at 3:30 a.m. on Wednesday, with the northbound lanes opening last night a few hours after the fire began. The CHP did state that the lithium batteries were “incredibly difficult to extinguish,” according to NBC Bay Area.

The truck’s driver said that the Semi caught fire, but he did not have an explanation.

An estimated 5,000 to 7,000 semi-truck and large commercial vehicle fires occur on U.S. roadways every year.

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Tesla’s ‘Emergency Drive Away’ function gets its first use in the real world

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Credit: Tesla

Tesla’s launch of the “Emergency Drive Away” function a few months back offered owners a safe option to evacuate an area if they were in reasonable danger. The function finally got its first use in the real world, but it appears it was by mistake.

A video shared by u/Joshalander in the r/TeslaLounge subreddit recorded the instance from his vehicle and said the incident took place in Austin this past weekend during the city’s F1 Race.

“Was charging around 6 AM this past Sunday in Austin before heading to the F1 race and heard a pop. Looked over and saw the new emergency drive-away feature in action. Genuinely felt bad for the dude when he got out and realized what happened, since he looked exhausted and only seemed to half-read the prompts.”

Emergency Drive Away unlatches the Supercharger connector from the vehicle, but still causes damage to both the car and the Supercharger. Tesla has said that it will cost up to $25,000 in repairs to have everything fixed back to normal.

Additionally, the company said that if it were not used in an emergency situation, the driver of the vehicle who activated the Emergency Drive Away feature would be responsible for all repair costs.

Tesla constitutes the following situations as reasonable justifications for activating the feature:

  • You face an immediate threat to your life or personal safety.
  • You must leave the area immediately.
  • Exiting the vehicle is unsafe.
  • Unplugging the charge connector would unreasonably delay your departure or expose you to a risk to your personal safety.

After using the feature, Tesla requires the driver to schedule Service so the car can be inspected.

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