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Apple TV’s show and Elon Musk’s Boring Co. share suspiciously similar logo design

The Boring Company's latest innovations on display in test ride video. | Image: Steve Jurvetson/YouTube

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Elon Musk can be credited for inspiring several industries, but The Boring Company’s graphic design is perhaps a bit surprising as a candidate, especially when the inspired company is well known for its graphics-focused hardware, software, and product packaging.

Apple TV+ has a new series coming this fall that stars some top talent, but the production’s logo doesn’t look so new. It’s titled “The Morning Show,” and it looks like Boring’s giant black dot in its name design found its way into Apple’s new show logo. The layout of the show’s logo is also the same as Boring’s logo.

https://twitter.com/brentcas/status/1160952287860264964?ref_src=twsrc%5Etfw

(Image: Apple TV+)
(Image: The Boring Company)

Perhaps minimalism is the culprit. After all, The Boring Company has a simple design that was created even quicker than the digging venture itself manifested from a tweet, and Apple is big on minimalism even at the expense of headphone jacks. Or perhaps both companies used the same logo generator or logo bidding company. Obviously, it’s not clear what happened, and just as unclear is how Apple TV+ would green light a logo that is so strikingly similar to a prominent logo for a company that’s not exactly underground in terms of social media presence.

Trademarks have their own legal conditions, of course, which might give Apple all the room it needs to use their logo no matter how much it looks like The Boring Company’s logo. They’re in different classes of goods, meaning their customer bases are separate and therefore shouldn’t cause confusion, more or less. The Morning Show logo was filed for audio and video recordings, broadcasting, and ongoing TV drama series as well as related entertainment services. The Boring Company’s logo was filed for research, development, design, testing, and consulting services in the field of high speed transportation of passengers and goods.

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The Boring Company’s logo is on all matters of merchandise and equipment.

Notably, neither entity has a registered trademark yet, although The Boring Company’s word mark should be registered soon and the graphic mark should be ready for registration soon, according to records at the US Patent and Trademark Office. The Morning Show’s trademark, on the other hand, has encountered an Examiner that thinks it’s too descriptive of a mark for registration. The trademark application filed is also just for the words, not the graphic logo that’s being used in the show. It’s all pretty boring legalese, but the overall similarities between the two projects is interesting overall.

Unless Boring is planning on starting some sort of reality series soon, the two companies will probably only ever share a big dot in common. The Morning Show doesn’t sound like anything related to transportation or heavy machinery, either. That is, unless the characters ironically cover a Boring Company news story for some reason.

“The news is only half the story. The Morning Show stars Academy Award winner Reese Witherspoon, Emmy winner Jennifer Aniston and Golden Globe winner Steve Carell in a high-stakes drama that pulls back the curtain on the morning news,” the show’s summary reads on Apple TV’s YouTube channel.

Regardless of what happened or what will happen with the marks, we’ve all learned that big dots are all the rage apparently.

If you’re curious, you can watch The Morning Show’s trailer below:

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla’s AI Chief just hinted at something big for FSD v14 lite owners

Tesla’s AI chief suggests the newest FSD v14 Lite build may finally go wide release.

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Tesla’s head of AI, Ashok Elluswamy, noted on Sunday that the newest FSD v14 Lite build rolling out to Hardware 3 cars is likely the version that goes to wide release, the strongest signal yet that Tesla is near to closing out an early access phase that Hardware 3 owners have waited more than a year for.

Elluswamy made the comment in response to an extensive review from Tesla owner Zack, known on X as @BLKMDL3, who tested software version 2026.20.6.10 and detailed the changes in a lengthy post. “FSD v14 Lite (for Tesla AI3 hardware vehicles) review.

The update restarts a rollout that had stalled after its initial release. Tesla began pushing FSD v14 Lite to Hardware 3 early access drivers on June 29, bringing driving behavior learned on the newer Hardware 4 computer down to the more limited chip that has powered Tesla vehicles built between 2019 and early 2023. That release, as we covered in detail, gave roughly 4 million HW3 vehicles their first meaningful update since being frozen on version 12.6 in early 2025.

Tesla Full Self-Driving v14 ‘Lite’ Release Notes: new capabilities and features

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The latest build adds features that bring Hardware 3 closer in line with what Hardware 4 owners already have. FSD can now start directly from park without a brake pedal confirmation, a change Zack called a small but meaningful quality of life improvement. The interface also picks up the blue “P” park icon, approaching destination alerts, and a dedicated Self-Driving app with streak tracking, all details previously exclusive to the AI4 branch of v14, as outlined in Tesla’s original release notes.

The stakes around Hardware 3 go beyond software polish. Tesla sold the Full Self-Driving package for years on the promise that every vehicle equipped with it had the hardware needed to eventually drive itself without supervision. That promise broke down during Tesla’s Q1 2026 earnings call, when Musk acknowledged HW3 cars could not run unsupervised FSD, prompting Tesla to offer trade-in discounts and hardware retrofits alongside the Lite software track.

Tesla confirmed HW3 can’t do Unsupervised FSD but there’s more to the story

Tesla has continued to frame v14 Lite as the primary path forward for the HW3 fleet, telling owners in April that international markets would follow the U.S. rollout once regulatory approvals came through. For now, HW3 owners in the early access group are the only ones running the new build. A broader rollout would mark the second major software delivery to the legacy fleet since Tesla first released FSD v14 to Hardware 4 vehicles, and the first sign since June that the Lite program is still moving rather than stuck in early access limbo.

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Elon Musk sends first warning to SpaceX short sellers

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Credit: Grok

In a pointed message on X, Elon Musk warned that firms maintaining significant short positions in SpaceX over time face “very low” survival probability.

The statement comes amid post-IPO volatility for the rocket company, now trading under the ticker $SPCX.

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Five weeks after what was described as the largest IPO in history, the stock had fallen roughly 30% from its peak above $2.6 trillion, briefly surpassing Microsoft and Amazon in market value. Short sellers celebrated gains of about $8.7 billion, but Musk’s reply underscores his long-term conviction.

The warning directly echoes a detailed bullish analysis arguing that Starship’s cost reductions could unlock a multi-trillion-dollar space economy. Projects ranging from solar power beamed from orbit and asteroid mining to orbital data centers and Mars terraforming were projected to create over $100 trillion in new market capitalization.

In this vision, SpaceX acts as the essential infrastructure provider, akin to AWS for cloud computing, capturing monopoly-like revenues from launches, crew transport, and data traffic across a rapidly expanding frontier.

This is far from the first time Musk has targeted short sellers. With Tesla, he has repeatedly framed persistent bears as destined for major losses. In July 2024, Musk declared that once Tesla achieves full autonomy and volume production of Optimus robots, “anyone still holding a short position will be obliterated. Even Gates,” referencing Microsoft co-founder Bill Gates’ reported short bets.

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Elon Musk reveals what Tesla stock surge could do to Bill Gates

Earlier, in 2018, he taunted shorts that they had “about three weeks before their short position explodes,” a remark followed by sharp stock gains. Musk has also called short selling “value destroying” and once suggested it “should be illegal,” viewing it as betting against innovation and progress.

Critics often dismiss Musk’s optimism as hype, especially when near-term metrics like quarterly deliveries or stock fluctuations disappoint.

Yet his pattern remains consistent: framing short positions against his companies as fundamentally misjudging exponential technological leaps. For SpaceX shorts, the message is clear: betting against multi-planetary ambitions and the infrastructure monopoly they enable carries existential risk for the firms involved.

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As Musk and supporters see it, the space economy’s upside dwarfs Earth-bound valuation models, making today’s dips temporary in a decades-long ascent.

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Tesla reveals first vehicle model to receive Starlink integration

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Tesla has evidently revealed which of its vehicle models will be the first to receive Starlink integration: the Cybercab.

Tesla’s Santana Row showroom now has a full-fledged display of the Cybercab, with an extensive bit of information hung around an exhibit that seems to reveal the vehicle’s newest feature: an integrated Starlink antenna that will enable secure and reliable internet access during trips.

Credit: @Starscream_SJC | X

Cybercab is geared toward autonomous ride-hailing for one or two passengers. The production units rolling off the lines at Gigafactory Texas are built without steering wheels or pedals, meaning when public rides begin, passengers will not need to interact with a human being or control the vehicle in any way outside of what appears on the center screen for their entertainment during the ride.

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Along the display, Tesla wrote this message about Cybercab:

“Cybercab is built for autonomy. It has no steering wheel, no side mirrors, and no pedals. It goes where you tell it to go and how you want it to, so you can relax along the way. It is hyper aware and responsive to your surroundings, monitoring other drivers, responding to emergency vehicles, utilizing its expertise in the rarest scenarios to help keep you safe.”

Tesla has been teasing a potential Starlink integration for quite some time now. In December, the company hinted at potential Starlink internet terminal integration within its vehicles in a patent that described a vehicle roof assembly with integrated radio frequency (RF) transparency.

Tesla hints at Starlink integration with recent patent

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The company wrote in its patent application that a new roof design built with materials that differ from the standard metallic or glass elements used in today’s cars would allow it to integrate modern vehicular technologies, in particular, ones that require radio frequency transmission and reception.

Tesla suggested high-strength polymer blends, like Polycarbonate, Acrylonitrile Butadiene Styrene, or Acrylonitrile Styrene Acrylate.

This is the first time we’ve seen Tesla officially confirm the Starlink integration into the Cybercab. It’s not much of a surprise considering the company’s intention behind the Cybercab, which is to make travel autonomous.

Productivity will now be at a maximum during a work-related commute, while the center screen could be utilized for Netflix or potentially even live TV for those who are heading to dinner or to a fun activity.

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