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Geneva Auto Show |Audi to Dabble with Tesla’s Direct-to-Consumer Sales Approach?

This week’s Geneva Auto Show will make news with the debut of Audi’s second generation R8 sports car that provides the foundation for the 2016 R8 e-tron, an all-electric car. The R8 e-tron is the company’s first zero-emission vehicle and it looks like Audi may try to sell this “wunder-beast” via Tesla’s direct-to-consumer (DtoC) sales model possibly.
The sports car produces 340 kW and 678.6 lb-ft of torque and achieves a 0-62.1 mph in 3.9 seconds, along with same electric range as Tesla’s Model S and Roadster, appoximately over 250 miles. According to Audi, “new battery cells allow the range to be more than doubled compared to the first version” and is now more than 450 kilometers or 279.6 miles.
Audi does not disclose much information on the these “new battery cells” and the impressive electric range can be attributed to the frame’s “high high proportions of aluminum and Carbon fiber–reinforced polymer (CFR)”. The release does not give the exact car weight for the e-tron but the R8 gas version comes in at 3,206 lbs and a body shell of 441 lbs.
Jalopnik reports that the e-tron will be a custom built car starting in the summer of 2015, centered around customer requests and not series production.
That last part is interesting if you read into it. Basically, Audi will sell this “direct-to-consumer” with no dealer involved is my guess in the U.S. Or is it just an European car? It’s possible this may stay in Europe, but custom order lends itself to global availability.
So is Audi and its parent company Volkswagen slipping one past the goalie? Seems like margins on this electric car could be really solid for Audi considering a certain “premium” will be charged for this alternative drivetrain, even though it resides on a production platform. Smart.
If Tesla Motors is paying attention and Audi does eventually sells via DtoC, how does the Elon Musk proceed on a PR or strategic level? It seems like you shine a light on Audi and ask the question – why does a foreign car maker get to play by its own rules while an American car company gets hammered by greed freaks in state legislatures with their two-dimensional hypocrisy on direct-to-consumer laws?
I won’t go off on a rant because those “fake-free” enterprise morons sell America down the river each and every day. Joe Hune, Chris Christie, Johan de Nysschen, Mike Kehoe and the list goes on.
This new sports car is a great looking vehicle and I’m glad this electric sports beast achieves over 200 miles to a charge. That’s good news for the electric crowd and even this sales strategy, to me, is good news. More direct to consumer models or shall I say personal liberty to buy consumer goods as you see fit is a good thing.
News
Tesla launches new feature that cold climate drivers will love
Tesla’s steering wheels are getting better with this simple yet effective software update.

Tesla is launching another new feature in its cars, this time it will cater to those in colder climates, and those drivers will love it.
Perhaps one of the best things about Teslas is that they routinely receive over-the-air software updates that either improve the ownership experience, add features, or make their performance more robust.
Every update offers some sort of bug fix or new feature that simply makes the cars better than they were before. For example, earlier this week, we reported on a new third-party charger latch release feature that will help those with non-Tesla home charging plugs.
Now, Tesla is releasing a new improvement to its heated steering wheel system, which has been around for several years. The new feature is one that will improve its performance and have your wheel nice and toasty the next time you get in, and it is a bit chilly outside.
According to Not a Tesla App, Tesla rolled out the Heated Steering Wheel improvements with the 2024.14 software update:
“If the steering wheel heater is set to Auto, the steering wheel will now heat up based on the cabin temperature, even if the climate system is set manually.
Previously, the climate system needed to be set to Auto for the steering wheel heater to turn on automatically.”
The change impacts all five Tesla models, the release notes state.
The heated steering wheel is one of the features that Tesla has used to help cater the vehicle’s overall performance to those in colder climates.
Tesla Model 3 with heated steering wheel begins US deliveries
Just as the air-conditioned and cooling seats are beneficial during the Summer months, the heated steering wheel is incredibly beneficial to those drivers in colder parts of the globe.
News
Tesla announces massive new achievement with 8 million cars produced
Tesla’s 8 millionth car comes just 8 months after it built its 7 millionth car.

Tesla announced a massive new achievement in relation to its automotive division as it has officially built 8 million cars globally.
The 8 millionth car rolled off production lines at Gigafactory Berlin on Friday, the company announced. The car was an Ultra Red Model Y, images show:
Produced our 8 millionth vehicle at Giga Berlin pic.twitter.com/gv1moWhwTH
— Tesla (@Tesla) June 6, 2025
The car comes just about eight months after Tesla built its 7 millionth car at the Fremont Factory last October, a major accomplishment considering the claims of a lack of demand from the media.
Additionally, Tesla was able to achieve this major threshold with a stoppage in production at each of its four production facilities earlier this year. The manufacturing halt was attributed to a production line changeover for the new Model Y crossover.
The car has been the best-selling vehicle in the world for two consecutive years, and the company pausing production for two weeks, yet still managed to produce one million cars in eight months is impressive.
Tesla currently only produces the Model Y at Gigafactory Berlin, but the car is also manufactured at Gigafactory Shanghai, Gigafactory Texas, and the Fremont Factory.
It is the only model to be produced at all four of Tesla’s global manufacturing plants, which span across three different continents.
Elon Musk
Elon Musk and Donald Trump to speak with each other Friday: report
White House aides have scheduled a call between the CEO and U.S. President on Friday.

Elon Musk and Donald Trump’s feud seems to be thawing, at least to some degree.
As per a recent Politico report, White House aides have scheduled a call between the CEO and U.S. President on Friday.
Musk vs. Trump
Musk turned into a staunch critic of Trump amidst the administration’s efforts to pass the “Big Beautiful Bill,” which the CEO claimed would add trillions to the country’s deficit. Trump, for his part, claimed that Musk turned on him due to the adverse effects of the proposed bill on his companies.
The spat between the two powerful men became so notable that Musk called for the impeachment of Trump on X. He also claimed that Trump was in the Epstein list. The U.S. President, for his part, threatened to cancel billions of dollars worth of government contracts with Musk’s companies such as SpaceX.
Potential Truce
As per Politico, however, White House aides have stepped in to temper the tensions and broker peace between the two powerful men. When asked by the outlet about his ongoing feud with the CEO, Trump reportedly stated that “it’s okay” and that “it’s going very well, never done better.” The U.S. President also highlighted his favorability ratings, stating that his “numbers are through the roof.”
While the CEO was very aggressive against Trump in his X posts, he did back down somewhat after some time. When hedge fund manager Bill Ackman argued that Trump and Musk should make peace for the benefit of the United States, the CEO responded with, “You’re not wrong.” Musk also walked back on his decision to decommission SpaceX’s Dragon spacecraft, which is essential to NASA’s operations.
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