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Bob Iger reveals bots were already an issue when Disney tried to buy Twitter

Solen Feyissa, CC BY-SA 2.0 , via Wikimedia Commons

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Former Disney CEO Bob Iger can relate to Elon Musk and his decision to back out of his Twitter acquisition deal. This was because Disney had tried to purchase Twitter before, and even then, bots were already seen as an issue on the platform. 

Iger recently shared his experiences during an interview at the Code Conference. While Disney’s attempt to purchase Twitter in 2016 had been known for some time as it was part of Iger’s 2019 memoir, the former Disney CEO shared more details about the deal in his recent interview. As noted by Iger, Twitter would have been a pretty great distribution platform for Disney, but it simply had too many headaches that came with it. 

Among these were bots. Iger noted that while Disney didn’t estimate then that most of Twitter’s users were not real people, the entertainment giant, with Twitter’s help, came to the conclusion that a substantial portion of the social media platform’s users were not real. This discounted the value of Twitter by a pretty notable margin. 

But while bots could be seen as a given for a social media company, the prevalent hate speech that happens on Twitter ultimately pushed Disney to pull the plug on its acquisition attempt. A platform that has the potential to do much harm and contains so much toxicity, after all, is pretty off-brand for a company like Disney, which is aimed at providing fun to as many people as possible. 

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Following is Bob Iger’s statement on the matter, as per Vox

“We were intent on going into the streaming business. We needed a technology solution. We have all this great IP. We weren’t a technology company. How do we get that IP to consumers around the world? And we were kicking tires left and right. We thought about developing ourselves. Five years, $500 million. It wasn’t the money. It was the time because the world was changing fast. And at the same time, we heard that Twitter was contemplating a sale.

“We enter the process immediately, looking at Twitter as the solution: a global distribution platform. It was viewed as sort of a social network. We were viewing it as something completely different. We could put news, sports, entertainment, (and) reach the world. And frankly, it would have been a phenomenal solution, distribution-wise.

“Then, after we sold the whole concept to the Disney board and the Twitter board, and we’re really ready to execute — the negotiation was just about done — I went home, contemplated it for a weekend, and thought, ‘I’m not looking at this as carefully as I need to look at it.’ Yes, it’s a great solution from a distribution perspective. But it would come with so many other challenges and complexities that, as a manager of a great global brand, I was not prepared to take on a major distraction and having to manage circumstances that weren’t even close to anything that we had faced before.

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“Interestingly enough, because I read the news these days, we did look very carefully at all of the Twitter users — I guess they’re called users? — and we, at that point, estimated with some of Twitter’s help that a substantial portion — not a majority — were not real. I don’t remember the number, but we discounted the value heavily. But that was built into our economics. Actually, the deal that we had was pretty cheap.

“Then you have to look, of course, at all the hate speech and potential to do as much harm as good. We’re in the business of manufacturing fun at Disney — of doing nothing but good, even though there are others today that criticize Disney for the opposite, which is wrong. This was just something that we were not ready to take on, and I was not ready to take on as the CEO of a company, and I thought it would have been irresponsible,” Iger said.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company

Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.

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TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.

Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.

Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”


Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.

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Elon Musk

SpaceX’s IPO might arrive sooner than you think

Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

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Credit: SpaceX | X

Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.

However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.

People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.

The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.

The timing aligns with earlier signals.

In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.

SpaceX considering confidential IPO filing this March: report

Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.

Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.

Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.

Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.

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Elon Musk

Elon Musk hints what Tesla’s new vehicle will be

After Musk’s post earlier this week, many considered the possibility that the Tesla CEO was potentially talking about the Roadster, which is slated for an unveiling (again) next month. Some considered the possibility of the Robovan, which was unveiled back in 2024.

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Credit: Grok

Elon Musk hinted at what Tesla’s new vehicle will be just a day or so after he essentially confirmed the company is developing something that will eventually be available for consumers.

Earlier this week, Musk said that something “way cooler than a minivan” was on the way from Tesla after a fan posted on X that the company needed to build something for larger families. Requesting this type of vehicle has been a move of many Tesla fans over the years, but now, the urgency is even higher for this type of car because of the company’s decision to sunset the Model X.

Following reports of Musk’s plans to build something that will be cooler than a minivan, speculation consisted of what could possibly be on the way.

Tesla has teased a CyberSUV for quite a while, and there were even some clay models built by the company that were strategically placed in a promotional video.

After Musk’s post earlier this week, many considered the possibility that the Tesla CEO was potentially talking about the Roadster, which is slated for an unveiling (again) next month. Some considered the possibility of the Robovan, which was unveiled back in 2024.

However, a new post from Musk seems to indicate that it will be a new project altogether. After one follower of Musk’s said:

“If Tesla makes a car with 3 rows of seats, each with its own pair of doors so nobody has to climb over anybody else to get to their seat, they will create a baby boom the likes of which we haven’t seen in 80 years.”

Musk’s reply was simple but definitely shed more insight into the company’s plans, as he said:

“Noted.”

Musk’s simple one-word answer might be enough to essentially expect something large, like a full-sized SUV. This would be an incredible addition to the Tesla lineup, especially as the Model X is going away.

Even the Model X is not quite big enough, and not comparable to vehicles like the Chevrolet Tahoe, so a three-row, six-door SUV might be exactly what Tesla fans want.

It certainly does not sound like Tesla is planning to launch the Model Y L in the U.S., at least not exclusively, or use that car, which is currently built in China, to solve the needs of a larger family.

Tesla gives big hint that it will build Cyber SUV, smaller Cybertruck

It seems the time has certainly come for Tesla to answer the call of what consumers want. This has long been requested, and although the company’s sights are ultimately set on achieving full autonomy, there is still a need for larger families, and a full-size SUV could be a great addition for Tesla as it moves into the second quarter of 2026.

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