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What cars did Elon Musk drive before Tesla?
Musk’s first car was a 1978 BMW 320i that he bought in 1994 for $1,400. It was a fixer upper according to the now Tesla CEO which he drove for two years. One day, he loaned it to a colleague who phoned a short time later to say one of the wheels had literally fallen off the car, leaving a deep gouge in the pavement. Musk junked the car.
The next car would be a 1967 Series I Jaguar XK-E inspired by a book on exotic cars which he received as a present at 17 years of age. The Jaguar caught his eye and he promised himself that one day he would buy one as soon as he could afford to. He and his brother Kimbal Musk had co-founded their first company called Zip2 at the time. When Musk received his first dividend check for $40,000 from the company, sure enough it went straight to buying a Jaguar. And why not? Enzo Ferrari once proclaimed the XX-E the most beautiful production car ever made.
“That one was like a bad girlfriend. It kept breaking down on me and causing me all sorts of trouble”, Musk once said.
Soon after, Elon would be catapulted to Silicon Valley stardom after cashing out of PayPal. What followed would be the purchase of the ultimate tech entrepreneur status symbol, the McLaren F1. “I had it for several years and I put 11,000 miles on it and I drove it from LA to San Francisco. I had it as a daily driver,” Musk said in a interview with Pando Daily.
He would ultimately total the McLaren one day while driving with serial investor Peter Thiel to go chat up Michael Moritz, a venture capitalist with Sequoia Capital. “Peter said ‘so what can this do’ and like probably number one on the list of famous last words I said ‘watch this.’ So I floored it and did a lane change on Sand Hill,” a road in Menlo Park. In a heartbeat, the car went up an embankment, landed on its roof and tore all four wheels off the car. The F1 was a total loss. To make matters worse, the million dollar F1 wasn’t insured.

Image credit: YouTube/Beijing Satellite TV via Business Insider
Following the purchases of a BMW M5 in 2007 and a Porsche 911 in 2012, the Tesla CEO would also buy the famous Lotus Esprit S1 used in the movie The Spy Who Loved Me. This would become the inspiration to Tesla’s James Bond easter egg found in the Model S and Model X.
Musk bought the movie prop in 2013 at an auction in London for $886,000. “It was amazing as a little kid in South Africa to watch James Bond in ‘The Spy Who Loved Me’ drive his Lotus Esprit off a pier, press a button and have it transform into a submarine underwater,” he told the Huffington Post.
“I was disappointed to learn that it can’t actually transform. What I’m going to do is upgrade it with a Tesla electric powertrain and try to make it transform for real,” he says. This would explain Elon’s tweet after a video surfaced showing a Model S driving through a flooded tunnel.
However, the car that most directly influenced an actual Tesla automobile is the Audi Q7 SUV that Musk owns in present day. It was the inspiration for the falcon wing doors on the Model X. Musk says he wanted to make a car with doors that could open in tight spaces. He also wanted to be able to access the third row seats without folding the second row seats forward.
“The Audi Q7 is particularly horrendous,” he told Forbes during an interview in 2012. “Even in the best case scenario, you need to be a dwarf mountain climber to get into the back seat.”

Image credit: Audi
That makes a total of 7 cars Elon Musk has owned and every one of them has been performance oriented. Maybe that’s where the fascination with Teslas that can scoot to 60 mph in under 3 seconds comes from.
Source: Business Insider
News
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
News
Tesla ends in-house wrap service that always seemed like a short-term program
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

