News
‘Deceptive’ LA Times Article Stuns Elon Musk
Media companies have been going through continuous upheaval for the last 10 years, as newspapers and magazines find ways to provide online value to readers and advertisers. No real context or value was provided recently via the LA Times on Elon Musk’s empire.
To paraphrase Elon Musk, he thought the article was very misleading and context was slim as the piece provides a picture of heavy government dependence on subsidies for his three companies.
Here’s an example of Hirsch’s context on the initial seed money to start SpaceX:
Hirsh: Musk and his investors have also put large sums of private capital into the companies.
Large sums, seriously? You write for the LA Times, not TMZ.
If you read the piece, the LA Times article is full of facts and exact money figures of government credits and subsidies that has helped Elon Musk’s three companies over the last 13 years.
So how can you not include that Elon Musk provided up to $100 million dollars of his own money to start SpaceX –and more later– and somewhere around $19 million, approximately, with two investment rounds for Tesla Motors when the electric carmaker was working out of a garage in Palo Alto.
This screed was something like 1500 words, he had some room for other figures but chose to leave them out.
So as the article talks about his empire, Hirsch provides no real context to the industries tied to Musk’s companies. One of SpaceX’s competitors is Boeing and the little company out of Seattle, Wash. has received a LOT of government incentives and subsidies, but no facts or figures from Hirsch.
In early 2000s, this is what Boeing received from Washington state as it played hardball on a new plant (from Good Jobs First, citations at the link’s bottom):
Governor Gary Locke got his way, and Boeing ended up with a package of research & development tax credits and cuts in Business & Occupation taxes (the state’s substitute for a corporate income tax), sales taxes and property taxes that together were estimated to be worth $3.2 billion over 20 years.
Or, in 2014, German carmaker Volkswagen received $230 million from Tennessee to help fund a $600 million plant expansion in Chattanooga, expected to create 2,000 jobs. Tesla expects the gigafactory to produce 5,000 jobs when fully operational, in comparison.
Musk spoke to CNBC yesterday and touched on many topics, but he made sure to point out the biggest welfare queen (king?).
“The incentives that Tesla and Solar City are tiny, compared to what the Oil and Gas industry receives every year,” Musk said. “If you add up all the past and future, it’s a drop in the bucket compared to what the oil and gas industry gets every year.”
Hirsch couldn’t find room for the the oil and gas industry’s subsidies from the Energy Policy Act of 2005, which gave the industry $1.9 billion a year in subsidies, 2014 dollars.
In California, Musk also mentioned to CNBC that the California zero emission vehicle credits program started twenty years ago when Musk’s empire was a dorm room in Canada.
You could expect a two-dimensional article post from SeekingAlpha, but not the LA Times. Hirsch seems guilty of missing badly on context and having a narrative with no “Opinion” label anywhere.
Food for thought:
Fossil fuels subsidised by $10m a minute, says IMF http://t.co/c4nsZjXc32
— Elon Musk (@elonmusk) May 19, 2015
News
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
