SpaceX is less than a month into 2023, but CEO Elon Musk’s wildly ambitious goal of 100 launches in one year is already looking doable.
Announced last August, Musk’s 100-launch 2023 target followed goals of 52 – and then 60 – Falcon rocket launches in 2022. Both 2022 goals were incredibly ambitious, with 60 requiring SpaceX to almost double its previous annual launch record. But for the first time in its history, SpaceX not only met – but exceeded – its executives’ forecasts. The company launched 61 times in 2022, tying a four-decade-old Soviet record for the most launches of a single family of rockets in one year. Anywhere close to 100 Falcon launches in 2023 would crush that record.
Prior to 2022, however, SpaceX infamously struggled to hit the high bars set by its ever-optimistic executives.

The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
High achievements; higher bars
In September 2017, Musk predicted [PDF] that SpaceX would launch 20 times in 2017 and 30 times in 2018. SpaceX eventually launched 18 times in 2017 and 21 times in 2018. In September 2019, COO Gwynne Shotwell predicted that SpaceX would launch up to 18 times by the end of the year. The company would only launch 13 Falcon rockets in 2019 – the only time in the last 12 years that SpaceX’s launch cadence has dropped year-over-year.
At the same conference, Shotwell – typically viewed as the adult in the room relative to Musk’s more chaotic management style – also estimated that SpaceX would launch up to 24 Starlink missions in 2020. SpaceX went on to launch 26 times total in 2020, 15 of which were for Starlink. Finally, in October 2020, CEO Elon Musk revealed a target of 48 SpaceX launches in 2021. Instead, SpaceX launched 31 Falcon rockets – an impressive accomplishment by any measure but still far from its internal target.
Only in 2022 did all of the puzzle pieces finally click together. Representing the payoff from years of buildup, SpaceX doubled the production of Falcon rocket stages and Starlink satellites, dramatically increased the availability of its drone ships and launch pads, and launched once every six days without a single failure.
(6)0 to 100
Ever the glutton for self-punishment, Musk responded to SpaceX’s success by raising 2023’s bar two-thirds higher than 2022’s in August. Instead of jinxing the company, SpaceX somehow sustained its high cadence through the end of the year and slightly surpassed Musk’s 60-launch goal.
In fact, the pace of SpaceX launches accelerated throughout 2022. SpaceX launched 13 times in the first quarter of 2022. In the fourth quarter of 2022, SpaceX launched 18 times – an increase of almost 40%. The same trend is visible on a smaller scale. In December 2021, SpaceX launched five times in one month for the first time in its history. SpaceX launched seven times (also a first) in December 2022.
One exceptional month does not necessarily translate into an exceptional year. However, SpaceX is on track to launch seven times in January 2023, implying that it could be the company’s new normal. When SpaceX first launched five times in one month in December 2021, it seemed unlikely that that would become its new normal. But SpaceX ultimately averaged more than five launches per month throughout 2022.
Time will tell if SpaceX can do the seemingly impossible twice in a row. For now, the company is off to a great start.
Cybertruck
Tesla Cybertruck driver gets pickup seized for ‘legitimate concerns’ in UK
A Tesla Cybertruck driver in the United Kingdom had their all-electric pickup seized by local police in the Greater Manchester area after the department cited “legitimate concerns.”
Last Thursday, police saw the pickup on the roads and decided to pull the driver over. Greater Manchester Police said:
“Whilst this may seem trivial to some, legitimate concerns exist around the safety of other road users or pedestrians if they were involved in a collision with the Cybertruck.”
🚨 A Tesla Cybertruck, which is illegal to drive in the UK due to safety concerns, has been seized by police in Greater Manchester
“Whilst this may seem trivial to some, legitimate concerns exist around the safety of other road users or pedestrians if they were involved in a… pic.twitter.com/cqhdPok3DM
— TESLARATI (@Teslarati) June 16, 2026
The Cybertruck in question was, according to the BBC, registered and insured abroad and was confiscated. The driver, who is a UK resident, was reported.
The Greater Manchester Police Department then added:
“The Tesla Cybertruck is not road-legal in the UK and does not hold a certificate of conformity.”
The Cybertruck cannot be legally driven in the UK because it has no UK Type Approval for operation in the country. This is due to some safety concerns, which are related to its angular shape and design. The stainless steel exoskeleton has sharp edges and projections that violate UK/EU rules on pedestrian protection.
Tesla has considered creating what it referred to as an “international version” that would be approved for operation in Europe. However, there has been no real movement on that front by the company, as it has been focused on the Robotaxi rollout primarily.
News
Apple is developing the missing link for Tesla to get CarPlay: report
A new report claims that Apple is in the process of developing what would be the missing link for Tesla to get CarPlay.
Apple and Tesla have been reportedly working together for some time to give Tesla owners the opportunity to utilize CarPlay within their vehicles. While many owners are more than happy with Tesla’s in-house UI, which is seamless, effective, and smooth, some still want CarPlay, which does have its advantages.
A report from 9to5Mac now states that a new CarPlay technology that was highlighted during the Worldwide Developers Conference (WWDC) would potentially be the bridge between Tesla and Apple. With the addition of a feature known as “Route Sharing,” which gives a navigation app the ability to share routing data with the vehicle, Tesla would be able to launch CarPlay in its vehicles, the report states.
CarPlay has not been a priority for Tesla because it has done extremely well with its in-house UI, but some drivers are just used to it. Additionally, it could improve Tesla’s subpar Navigation or offer improved app capabilities, especially with iMessage.
Route Sharing is an intended addition to CarPlay’s iteration in iOS 26.4, which was released in March:
The addition of CarPlay would undoubtedly be welcome, but at the same time, it seems like Tesla realizes it is not of the utmost priority. There are so many things that Tesla is working on currently within its own vehicles, especially attempting to solve self-driving.
Back in February, Bloomberg had reported that Tesla was still working on bringing CarPlay to its vehicles, but it had not due to app compatibility issues and incredibly low adoption rates of iOS 26.
This bottleneck could buy Tesla the proper amount of time to develop CarPlay for its vehicles. It would be a welcome addition, and could be brought on with either the Summer or Fall 2026 Software Updates.
Investor's Corner
Tesla deliveries get a big boost in expectations from Wall Street
Tesla deliveries got a big boost in expectations from Wall Street firm Goldman Sachs, who believes the company will report some stronger-than-expected numbers when the second quarter comes to an end in the coming weeks.
Goldman Sachs has raised its vehicle delivery forecast for Tesla (NASDAQ: TSLA) in the second quarter of 2026, signaling growing confidence in the electric vehicle leader’s near-term momentum despite mixed market signals. Analyst Mark Delaney lifted the bank’s Q2 estimate to 420,000 units from a previous 405,000, surpassing the Visible Alpha consensus estimate of 400,000.
The upward revision stems from stronger-than-expected sales data across key regions. Europe stands out with projected year-over-year growth of 85-90 percent, driven by robust demand for Tesla’s Model Y and refreshed offerings. China posted high single-digit gains, while markets like South Korea and Australia also contributed positive momentum. These gains help offset mid-teens declines in U.S. deliveries through May, where broader EV market headwinds and competition persist.
Goldman extended its optimism to the full year, increasing its 2026 delivery projection to 1.73 million vehicles from 1.72 million. Longer-term forecasts remain unchanged, with 1.88 million units expected in 2027 and 1.96 million in 2028. The bank also nudged its 2026 earnings-per-share estimate higher to $1.35 from $1.30, reflecting anticipated margin benefits from higher volumes and operational efficiencies.
Despite these positive adjustments, Goldman maintained its Neutral rating and $375 price target on Tesla shares. At current trading levels near $411, the stock sits about 8-9 percent above the target, highlighting ongoing valuation concerns even as delivery momentum builds. Tesla’s Q1 2026 deliveries totaled 358,023 units, setting a baseline for recovery expectations in the current period.
This update arrives as Tesla prepares to report official Q2 figures shortly after June 30. Investors and analysts will closely watch not only headline delivery numbers but also regional breakdowns, average selling prices, and progress on energy storage deployments and autonomous technology initiatives.
The move by Goldman Sachs underscores a broader narrative for Tesla: while legacy auto markets face softening demand and tariff uncertainties, Tesla’s global footprint and product pipeline provide resilience. Europe’s surge reflects pent-up demand and policy support for EVs, while China’s steady growth highlights Tesla’s competitive positioning against local rivals.
Tesla still has its work cut out for it, including U.S. price sensitivity and intensifying competition. Yet Goldman’s revision adds to a series of analyst notes suggesting Q2 could mark a turning point. As Tesla pushes toward higher production rates at facilities in Fremont, Shanghai, and Berlin, sustained execution will be key to validating these higher forecasts.
We have said numerous times that deliveries are becoming a less important metric in the grand scheme of things, as AI truly takes precedence in the company’s thesis.
For Tesla bulls, the Goldman note reinforces faith in underlying demand trends. For skeptics, the unchanged rating serves as a reminder that delivery beats alone may not immediately resolve valuation debates in a high-interest-rate environment. Tesla’s stock reaction will likely hinge on the official numbers and management commentary in the coming weeks.