Connect with us
fisker ocean unveiling fisker ocean unveiling

News

Fisker unveils the Ocean SUV to compete with Tesla Model Y, Ford Mustang Mach-E

Credit: Fisker Inc.

Published

on

Fisker unveiled the Ocean all-electric SUV today at the LA Auto Show, detailing three new variants for different driving styles. The vehicle will be produced on November 17th, 2022 in Austria.

Fisker’s all-electric SUV, the Ocean, was unveiled late last night in Manhattan Beach, California, just before it hit the stage at the LA Auto Show today. The vehicle will be a direct competitor to the Tesla Model Y and Ford Mustang Mach-E, as the all-electric SUV sector heats up with more competition.

Production of the Fisker Ocean is set to begin in a year, with initial production slated for the exact date of November 17th, 2022, at the Graz, Austria facility owned by contract manufacturer Magna. The Ocean will sit on an EV platform from Magna that has been in development for several years.

Advertisement
-->

The Ocean will come in three trim levels: Sport, Ultra, and Extreme. The vehicles will start at $37,499 for the Sport, $49,999 for the Ultra, and $68,999 for the Extreme. Each of the trims offer distinct advantages from range to power to functionality.

  • Sport
    • Price – $37,499
    • Range – 250 miles (estimated)
    • Motor – Single Motor FWD
    • Smart Traction – No
    • Power – 275 HP
    • 0-60 MPH in 6.9 seconds
  • Ultra
    • Price – $49,999
    • Range – 340 miles (estimated)
    • Motor – Dual Motor All-Wheel-Drive with Rear Disconnect
    • Smart Traction – Yes
    • Power – 540 HP
    • 0-60 MPH in 3.9 seconds
  • Extreme
    • Price – $68,999
    • Range – 350+ miles (estimated)
    • Motor – Dual Motor All-Wheel-Drive with Rear Disconnect
    • Smart Traction – Yes
    • Power – 550 HP
    • 0-60 MPH in 3.6 seconds

The Ocean will have a competitive starting price of $37,799, making the all-electric SUV less expensive than its Tesla and Ford counterparts. However, consumers may be sacrificing some features that are desirable in an EV, including performance. However, the Ocean offers a modern interior, with a sizeable center-dash screen for vehicle functionality.

Credit: Fisker Inc.

CEO Henrik Fisher said the company has accumulated 19,000 orders for the Ocean SUV, which is available for reservation with a $250 deposit on the company’s website. “I hope we are going to be sold out for the first year of production in 2023. We are planning to make about 40 to 50,000 vehicles as we ramp up into next year,” Fisker said at the end of the presentation.

Fisker’s full unveiling at the LA Auto Show is available below.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Advertisement
-->

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

News

Tesla rolls out tasty new trade-in deal for a limited time

Tesla has rolled out a tasty new trade-in deal in the United Kingdom for a limited time, knocking just over the equivalent of $5,000 off of the price of a new or inventory Model 3 or Model Y.

Published

on

Credit: Grok Imagine

Tesla has rolled out a tasty new trade-in deal in the United Kingdom for a limited time, knocking just over the equivalent of $5,000 off of the price of a new or inventory Model 3 or Model Y.

The move, which could be a great way to incentivize sales in the United Kingdom, will take off £3,750 ($5,043) from the price of either of Tesla’s two most popular models, but it’s only valid until March 31, 2026. It requires the order and delivery to take place within the first quarter to qualify for the discount.

Advertisement
-->

The bonus is designed to lower the cost barrier for switching to electric vehicles, stacking the £3,750 on top of the actual trade-in value of any eligible car — this includes petrol, diesel, or even an EV from another automaker. It applies to both new builds and inventory vehicles, including test drive and showroom models, but excludes certified pre-owned Teslas.

This promotion comes amid intensifying competition in the European EV sector. Chinese giant BYD, which snatched the EV sales title from Tesla for 2025, has been aggressively expanding in the European market, undercutting prices and capturing market share with its widely affordable models, including the Seagull.

Tesla’s strategy echoes similar incentives that have been offered in other markets at different times. With UK EV adoption hovering around 20 percent of new car sales in 2025, such deals could accelerate the transition, especially as government mandates phase out fossil fuels by 2035.

There have been enthusiastic reactions to the offer on X, the social media platform owned by Tesla CEO Elon Musk. These incentive programs are few and far between, and are never predictable in terms of availability. However, Tesla could be using this discount to get the year off to a good start.

For potential buyers, the deal underscores Tesla’s agility in a competitive landscape. As EV infrastructure improves and battery tech advances, incentives like this could tip the scales for those who might be more hesitant to make the jump.

Advertisement
-->

With Q1 2026 deliveries ramping up and Tesla coming off a yearly decline in deliveries, the company is undoubtedly looking to push things forward and get the year off to a great start.

Continue Reading

News

Lucid and Uber team with Nuro for new robotaxi program with Gravity SUV

The plan currently is to launch it to the public in the Bay later this year.

Published

on

Credit: Lucid

Lucid and Uber are teaming up with Nuro to launch an autonomous robotaxi program utilizing the automaker’s Gravity SUV. The project will be unveiled at CES 2026, introducing an in-cabin rider experience completely designed by Uber, the world’s largest ride-sharing service.

Back in 2025, the partnership between the three companies was announced, aiming to launch a unique ride-sharing platform using over 20,000 Lucid vehicles equipped with the Nuro Driver technology. The vehicles are owned and operated by Uber.

The companies have already initiated some testing in the San Francisco Bay Area, which is a big step in the right direction for the project. The plan currently is to launch it to the public in the Bay later this year. Nuro will lead the testing using robotaxi engineering prototypes that are supervised by autonomous vehicle operators.

Currently, there are over 100 robotaxis in the Engineering Test Fleet.

The Gravity vehicles are fitted with a next-gen sensor array featuring high-res cameras, solid-state LiDAR sensors, and radars that will provide a 360-perception model, as well as a “purpose-built roof-mounted halo designed to maximize sensor visibility,” which is seen on top of the Gravity unit above.

Advertisement
-->

The halo also has integrated LEDs to help riders more easily identify the correct vehicle by displaying their initials. The halo will also provide clear status updates from pickup through dropoff.

These units for the robotaxi program between the three companies will start being produced later this year at Lucid’s Arizona AMP-1 factory.

Uber chose the Lucid Gravity specifically due to its “unprecedented comfort” and its reputation, as it was named to Car and Driver’s 10 Best for 2026. But Uber is customizing some things for the Gravity so that it is specifically catered to robotaxi riders:

  • For the first time, Uber is designing the in-vehicle rider experience, which will include interactive screens with entertainment and climate control options, as well as support contacts and vehicle maneuver requests, like a request to pull over.
  • It will also have in-vehicle visualization, showing what the robotaxi sees and its path in real-time. This will be a nice transition for those who are skeptical about driverless vehicles, and will show what the vehicle and its sensors, LiDAR, and cameras see.
  • The Gravity is also a sizeable SUV, which will give riders space for themselves and their luggage.

This is the latest application of a ride-hailing platform that leans on autonomy for its operation, essentially phasing out the need for human drivers in various markets, starting with the Bay Area.

More companies are dipping their toes in the project, giving them the opportunity to establish some early momentum, as there are only a handful of companies that are currently operating this in the United States. Uber, Lucid, and Nuro aim to be the next, and initiating this program at this time is big for their chance at success.

Advertisement
-->
Continue Reading

News

Tesla Cybercab test fleet expands in Austin and Bay Area

In total, the Robotaxi fleet is comprised of 139 total vehicles in both Austin and the Bay Area. The vast majority of these units are Model Y cars, but the Cybercab is the most recent addition to the fleet. 

Published

on

Credit: Adan Guajardo

Tesla has expanded its fleet of Cybercab test units in both Austin and the Bay Area of California, as the vehicle is heading toward the first production stages, hopefully early this year.

As the first few units were spotted in Austin late last year, Tesla is now operating seven total Cybercab units in testing, three of which were spotted over the weekend in Texas. Bay Area testing just started on January 3, with both units also being added to the fleet on Saturday and Sunday.

In total, there are seven Cybercabs now operating, according to Robotaxi Tracker, each with different license plates that have been observed over the course of the last several weeks; the first unit was spotted in Austin on December 18.

The expansion of the Cybercab test fleet is a slow but steady process that Tesla is taking to get the car on public roads ahead of its initial production stages.

CEO Elon Musk said last week that Tesla has already started some test production phases of the vehicle at Gigafactory Texas, which is located outside of Austin.

Tesla Cybercab tests are going on overdrive with production-ready units

However, it will likely be some time before Tesla actually adds it to the fleet for rides that are available to the public. Tesla plans to build it without a steering wheel or pedals, so the company will have to reach Level 5 autonomy at that point before customers can hail rides and take it to their destination.

Advertisement
-->

In total, the Robotaxi fleet is comprised of 139 total vehicles in both Austin and the Bay Area. The vast majority of these units are Model Y cars, but the Cybercab is the most recent addition to the fleet.

Continue Reading