Connect with us

News

Ford invests $700 million in EV plant, adds 300 jobs related to electric F-150

The new manufacturing center at the Dearborn-based Rouge Center, once complete, will add 300 jobs and is part of a $700 million investment in building the all-new F-150 lineup, including the first-ever F-150 PowerBoost hybrid. The new jobs will support battery assembly and production of the F-150 PowerBoost hybrid and fully electric F-150.

Published

on

Ford has announced a $700 million investment into a new facility at its Rouge complex in Dearborn, Michigan, which will support battery assembly and the production of the hybrid and fully electric versions of the F-150 pickup. The project will add 300 jobs to Ford’s production efforts.

“We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center,” Bill Ford Jr., executive chairman, said in a statement on Thursday morning.

“This year’s COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work,” Ford Jr. added.

The Rouge Electric Vehicle Center, as it is being called by the Detroit Free Press, indicated that 300 additional jobs would go toward the efforts that will produce the F-150 PowerBoost hybrid and the fully-electric version of the pickup.

Advertisement

The automaker is currently building the redesigned model of the 2021 F-150 at the Rouge Complex and its Kansas City Assembly plant. Plans for the truck to begin arriving at dealerships in November have been announced.

The spike in jobs that the project will produce for Ford will be a significant boost to the company internally and externally. Not only will the automaker be able to hire a substantial amount of new faces to help with the electric offensive, but it will also give Ford a taste of what electric vehicle production could provide for the company.

A Ford F-150 EV prototype. (Credit: Ford Motor Company)

Ford has plans to unveil the F-150 electric and the Mustang Mach-E, but it currently does not have a fully electric vehicle available to consumers. As more drivers are convinced that EVs are a better option, the market share for battery-powered cars has increased in 2020 compared to 2019. A report from the Edison Electric Institute showed that the market share of electric vehicles has risen .2% in March 2020 compared to the same month in 2019.

The commitment to new employment opportunities and investment plans also aligns with a four-year deal that Ford reached with UAW last year.

“When we had our agreement in the fall with the UAW, this was part of our total plan,” Ford’s Chief Manufacturing and Labor Affairs Officer, Gary Johnson, said. “From a manufacturing standpoint, I didn’t have any discussions with the current administration. It was all part of our UAW national contract.”

Advertisement

Ford mentioned that it had a large-scale plan to invest more funds into future projects, but this was the first time the company had ever mentioned locations or specific additions.

The new vehicles will utilize Ford’s already-existing body and paint shop, Johnson said. However, the new building should be completed “sometime next Summer.”

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

News

Tesla piggybacks recent Supercharger feature with update that takes it further

Published

on

Credit: Tesla

Tesla has introduced an enhanced visualization in its Supercharger navigation system, building directly on the Site Maps feature rolled out a few months ago.

This latest software update adds detailed 3D icons that represent specific vehicle models parked at charging stalls, offering drivers a more precise view of site occupancy and layout.

The Site Maps debuted in Tesla’s 2025 Holiday Update, providing 3D overviews of select Supercharger locations with real-time stall availability.

Tesla supplements Holiday Update by sneaking in new Full Self-Driving version

Advertisement

Drivers could see which spots were open, occupied, or out of service when navigating to supported stations.

Now, the system takes this capability further by rendering accurate representations of Tesla vehicles, including distinctions between models such as the Model 3, Model Y, Model S, Model X, and Cybertruck. These icons appear as lifelike 3D renderings, complete with recognizable shapes and proportions that match the actual cars charging at the site:

This refinement improves the user experience during road trips and daily charging stops. As drivers approach a Supercharger, the navigation display now shows not just generic occupied markers but identifiable vehicle types plugged into each stall.

Blue indicators highlight active charging sessions, while other visual cues denote availability or maintenance status. The feature integrates seamlessly with the existing map interface, allowing quick assessment of the best available spot based on vehicle size and positioning.

Tesla continues to expand the availability of these detailed Site Maps across its global network. Initially piloted at a limited number of locations, the rollout has progressed steadily, with more stations gaining support in recent software versions.

Advertisement

Owners benefit from better planning, as the system helps identify compatible stalls and reduces uncertainty upon arrival. The update reflects Tesla’s ongoing commitment to refining its navigation and charging ecosystem through iterative software improvements.

In addition to model-specific icons, the enhanced maps maintain all prior functionalities, such as integration with nearby amenities and energy usage predictions. This ensures a comprehensive tool for efficient Supercharging.

As Tesla’s fleet grows and the network scales, such features play a key role in optimizing the overall ownership experience. Future updates may extend similar visualizations to additional sites and incorporate even more data points for drivers.

With this piggyback enhancement, Tesla demonstrates how small but thoughtful additions can elevate an already useful tool, making Supercharger visits smoother and more informed for its customers. The company is expected to broaden the feature’s reach in upcoming releases, further solidifying its leadership in EV charging infrastructure.

Advertisement
Continue Reading

News

Tesla Full Self-Driving v14.3.3 driver monitoring: We tested it

Published

on

Credit: TESLARATI

Tesla Full Self-Driving v14.3.3 driver monitoring was reportedly scaled back in recent releases, but a new version that was released in the early hours of June 3 aimed to do a better job of keeping those in control of their cars honest, according to release notes.

The release notes for FSD v14.3.3, via Software Version 2026.14.6.7 added:

“Improved driver monitoring system sensitivity with better eye gaze tracking, eye wear handling, and higher accuracy in variable lighting conditions.”

However, Tesla said this was already enabled in the first rollout of FSD v14.3.3 in late May. We tested it anyway, especially as the Standard Speed Profile seemed less-than-worried about what you were doing during operation.

Advertisement

I decided to try out the Hurry and Mad Max Speed Profiles for this test, and it gave me results that I would have expected. Tesla has evidently ramped up driver monitoring based on the Speed Profile you are using to travel.

The more aggressive the Speed Profile, the more on the hook you will be for taking your attention away from the road. Our testing showed that Mad Max was less likely to allow you to do normal things like change music or adjust navigation without getting an on-screen warning or nag from the driver monitoring system.

Hurry Mode Results

On Hurry, the driver monitoring system on FSD v14.3.3, via Software Version 2026.14.6.7, was more restrictive than Standard but less restrictive than Mad Max. I found that I could scroll through music options for a considerable amount of time, more than 30 seconds:

Standard gave me about 80 seconds of phone scrolling with absolutely no nags or warnings in a previous test. It is worth noting that this was a previous branch of v14.3.3, but Standard is such a goodie-two-shoes on the road that it is my impression it would not change much.

Mad Max Results

I spent the majority of the drive on Mad Max to see how it truly reacted to the driver having their attention elsewhere. While I did do a short phone test, I am aiming to steer away from those and use the center screen. I think it is a valid criticism that the phone test is dangerous and, not to mention, illegal in Pennsylvania. Changing the navigation and music is a more reasonable, more responsible, and safer test.

With Mad Max being the fastest and most aggressive Speed Profile, I anticipated this being the quickest mode to give me an alert that I needed to look at the road. That was the case with music:

As well as adjusting Navigation, when I received two nags:

These nags were more than reasonable, and I think it’s probably good that Tesla is ramping up the driver monitoring. I do believe that it should be relatively strict across all of the Speed Profiles, especially with phone use. When using the center screen, the nag intervals should be based on the speed profile you are utilizing at the time.

These driver monitoring adjustments are a great thing to have while FSD is still under its “Supervised” moniker, but I expect Tesla to continue pushing the limits on what it will allow, especially considering CEO Elon Musk has hinted that phone use is capable with the more recent versions.

You can watch the full drive on YouTube below:

Advertisement

 

Continue Reading

News

Tesla responds to Robotaxi skeptics with a massive move in Austin

Published

on

Credit: @AdanGuajardo/X

Tesla has responded to the skeptics of its Robotaxi program by launching a massive expansion of the unsupervised program in its initial rollout city of Austin.

The company’s geofence, the enabled area of operation for rides, now covers the entire Austin Metropolitan area, an incredible move just days after media headlines attempted to discredit the ride-hailing service.

Those who have access to the Tesla Robotaxi app on their smartphones can now request a ride in any portion of the Austin Metro area. The company confirmed this on the social media platform X:

This is Tesla’s fifth expansion of the geofence, with the others occurring in July, early August, late August, and late October 2025. It has remained at that size since October 26, but Tesla has now more than doubled that size.

It is now covering the entire area, including suburbs like Pflugerville and Manor, as well as I-35 highways, Gigafactory Texas, and the Austin-Bergstrom Airport.

The move comes just days after various media outlets highlighted the small fleet size of Tesla’s Robotaxi fleet in Austin, something that is a reasonable criticism but an understandable move on the company’s part to prioritize safety.

Advertisement

Tesla expands Robotaxi geofence, but not the garage

Tesla has expanded its Robotaxi geofence many times, but its fleet has remained at a relatively conservative size as the company continues to push safety as its most crucial metric.

The latest expansion is a key indicator of Tesla’s comfort level to expand the ride-hailing service. The move shows Tesla is scaling unsupervised autonomy, as it demonstrates that the company’s Full Self-Driving system has reached sufficient reliability for a broader real-world deployment, which is something the company has worked on extensively.

It also shows Tesla is game for a competition with its rivals in the autonomous ride-hailing sector. Tesla has often matched or exceeded competitors like Waymo in coverage area, despite its smaller fleet. This step highlights Tesla’s iterative, data-driven progress toward a high-margin, app-based Robotaxi network.

Advertisement

It’s not the absolute largest area expansion ever, but achieving full unsupervised operations across a major metro is a key moment in the Robotaxi story. It shifts the program from limited pilot/testing toward a more mature commercial service, while gathering the miles needed for faster growth.

Continue Reading