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Ford invests $700 million in EV plant, adds 300 jobs related to electric F-150

The new manufacturing center at the Dearborn-based Rouge Center, once complete, will add 300 jobs and is part of a $700 million investment in building the all-new F-150 lineup, including the first-ever F-150 PowerBoost hybrid. The new jobs will support battery assembly and production of the F-150 PowerBoost hybrid and fully electric F-150.

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Ford has announced a $700 million investment into a new facility at its Rouge complex in Dearborn, Michigan, which will support battery assembly and the production of the hybrid and fully electric versions of the F-150 pickup. The project will add 300 jobs to Ford’s production efforts.

“We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center,” Bill Ford Jr., executive chairman, said in a statement on Thursday morning.

“This year’s COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work,” Ford Jr. added.

The Rouge Electric Vehicle Center, as it is being called by the Detroit Free Press, indicated that 300 additional jobs would go toward the efforts that will produce the F-150 PowerBoost hybrid and the fully-electric version of the pickup.

The automaker is currently building the redesigned model of the 2021 F-150 at the Rouge Complex and its Kansas City Assembly plant. Plans for the truck to begin arriving at dealerships in November have been announced.

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The spike in jobs that the project will produce for Ford will be a significant boost to the company internally and externally. Not only will the automaker be able to hire a substantial amount of new faces to help with the electric offensive, but it will also give Ford a taste of what electric vehicle production could provide for the company.

A Ford F-150 EV prototype. (Credit: Ford Motor Company)

Ford has plans to unveil the F-150 electric and the Mustang Mach-E, but it currently does not have a fully electric vehicle available to consumers. As more drivers are convinced that EVs are a better option, the market share for battery-powered cars has increased in 2020 compared to 2019. A report from the Edison Electric Institute showed that the market share of electric vehicles has risen .2% in March 2020 compared to the same month in 2019.

The commitment to new employment opportunities and investment plans also aligns with a four-year deal that Ford reached with UAW last year.

“When we had our agreement in the fall with the UAW, this was part of our total plan,” Ford’s Chief Manufacturing and Labor Affairs Officer, Gary Johnson, said. “From a manufacturing standpoint, I didn’t have any discussions with the current administration. It was all part of our UAW national contract.”

Ford mentioned that it had a large-scale plan to invest more funds into future projects, but this was the first time the company had ever mentioned locations or specific additions.

The new vehicles will utilize Ford’s already-existing body and paint shop, Johnson said. However, the new building should be completed “sometime next Summer.”

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Full Self-Driving impressions after three weeks of ownership

I will be fair and tell you all what I truly enjoy, as well as what frustrates me about Full Self-Driving.

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Credit: Joey Klender

Tesla Full Self-Driving is amongst the most robust and refined semi-autonomous driver assistance systems on the market today. After three weeks of ownership, I’ve driven around half of my miles using it, and my impressions put me right in the middle of it being very impressive and needing some work.

Of course, if it were perfect, it would be driving us all around all the time while we sleep, scroll our phones, or watch movies in the cockpit. It does a lot of things very well, and it has managed to impress everyone I’ve put in the passenger’s seat.

However, there are some things that are obvious pain points, situations that need improvement, and areas where I believe it has a long way to go. Regardless, these are things I have noticed, and they may differ from your opinions based on your location or traffic situations.

Tesla Model Y ownership two weeks in: what I love and what I don’t

I’ll try to keep it pretty even and just highlight the things that are truly noticeable with Full Self-Driving. I won’t be too critical of the things that it is bad at, and I won’t try to give it too much of a pat on the back.

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I will be fair and tell you all what I truly enjoy, as well as what frustrates me about it.

*Disclaimer: These Full Self-Driving examples were in use with v13.2.9.

Where Tesla Full Self-Driving is Great

Highway Driving

I have yet to have a critical intervention of any kind on the highway. I have driven on easy highways like Rt. 30 in Pennsylvania, and I have driven on congested four-lane parking lots like I-695 near Baltimore, Maryland.

Tesla FSD does a tremendous job on all of it. I usually use the “Hurry” setting of FSD with an offset of between 25 and 40 percent, depending on what I’m doing and where I’m going. Sometimes, I want to push it a bit, and at other times, I’m okay with taking my time and enjoying the drive.

I find the driving style of Hurry is more similar to the traffic around me than the Standard, which tends to drive like an 80-year-old on their way to Bingo.

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It does a great job of being considerate, maintaining an appropriate rate of travel, getting over for cars that are tailgating in the left lane after passing traffic, and it always is where it needs to be when it needs to be there.

Taking the Stress Out of Driving

A few nights ago, I was having some trouble sleeping, and I was up at 3 a.m. I decided it would be a good time to get up, grab a breakfast burrito and a coffee, and head to the Supercharger.

(If you don’t know, I do not have home charging, and I will be diving into EV ownership without that in a future article.)

I let FSD drive me to the Supercharger and back while I was done. I was able to enjoy a beautiful sunrise without having to focus all my attention on the traffic around me, while still maintaining enough attention to the road to keep the driver monitoring happy.

It was really nice. I enjoyed the ride, and it felt like I was in an Uber with a very careful driver while I enjoyed the rest of my coffee and peeked at the sky every few seconds.

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Learning and Improving

A few weeks ago, I approached an “Except Right Turn” stop sign. I have discussed how these are a Pennsylvania specialty, and the first time FSD encountered one in my Model Y, it stopped, even though we were heading right.

I took over, submitted a voice memo to Tesla about it, and went on with my evening. A week later, the car approached the same turn, and, to my surprise, it proceeded through the Stop Sign correctly, safely, and at an appropriate speed.

It was nice to see this improvement, especially since this is one of those regional issues that Tesla will need to address before FSD is fully autonomous. The change even impressed my Fiancé, who was with me during both instances we came upon this turn.

Where Tesla Full Self-Driving Could Be Better

Auto Wipers

Good gravy, these Auto Wipers always seem to give me a good laugh.

They never really have the right speed; they are either way too fast or not fast enough. There’s never been a happy medium.

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It also loves to activate a single wipe of the blade at the strangest times. I’ve noticed that it actually seems to activate at the same spots on the road sometimes. There’s a hanging branch near my house, and every time we go under it and FSD is activated, the wipers wipe once.

It would be nice to set your own intervals for the wipers, but I am okay with the current presets. I do hope the Auto Wipers improve, because it could be one of the best features the car has if it’s more accurate.

It Struggles with Signs That Require Reading

The “Except Right Turn” sign is one example, but another is a “Stop Here on Red” sign that is recessed from an intersection at a stop light if it’s a tighter turn. Recently, I had to slam on the brakes as it was headed straight through one of these signs.

It can recognize Stop Signs and Yield Signs, but signs with instructions for an intersection appear to present a greater challenge for FSD.

Sometimes, It Just Does Things I Don’t Like

There is a four-lane light near my house; the two right lanes go straight, but the lane furthest right is for turning into businesses past the intersection. Some people tend to go in that far right lane, even if they have no intention of turning right into the businesses, and take off quickly from the light to cut ahead.

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I’m not saying it’s illegal or even wrong, but I personally prefer not to do it. I am never in that much of a hurry.

FSD tried to do that the other day; I intervened and kept it in the lane that is designed to go straight. I wouldn’t say this is technically an intervention. I would just say it’s a move I wasn’t super comfortable with because I know people tend to get frustrated with those who cut the line. It’s an etiquette issue, and I didn’t want FSD to do it.

I also am not a huge fan of when there is no traffic in the right lane, yet it continues to cruise in the fast lane. I was taught to drive in the right lane and pass in the left lane. There are states where cruising in the left lane is illegal, and it sometimes tends to stay in the passing lane too long for my liking. I will turn on my right signal and get back into the correct lane.

These are totally disputable, and I am aware of that. Some people might not see a huge issue with these two examples, and I can understand that. My courtesy on the road differs from others, and that’s okay.

All in all, I’m pretty happy with FSD, and I will be continuing my Subscription after the three-month trial ends. In the coming days, I’ll be picking up a camera for FSD videos, and I’ll be able to embed examples of what I mean, as well as share full-length videos of my drive.

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Tesla gets price target increase on Wall Street, but it’s a head-scratcher

Delaney’s price target on Tesla shares went up to $395 from $300. Currently, Tesla is trading between $420 and $430, making the new price target from Goldman Sachs a bit of a head-scratcher.

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Credit: Cybertruck | X

Tesla (NASDAQ: TSLA) received a price target increase from a Wall Street analyst today, who noted in his report that the company’s shares could rise or fall based on its execution in robotics and autonomy.

However, the price target boost still fell below Tesla’s current trading levels.

Mark Delaney of Goldman Sachs said in a note to investors today that Tesla has a significant opportunity to solidify itself as one of the stable and safe plays in the market if it can execute on its two key projects: humanoid robots and autonomy.

In the note, Delaney said:

“If Tesla can have [an] outsized share in areas such as humanoid robotics and autonomy, then there could be upside to our price target.”

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Delaney’s price target on Tesla shares went up to $395 from $300. Currently, Tesla is trading between $420 and $430, making the new price target from Goldman Sachs a bit of a head-scratcher.

He went on to say that Tesla could also confront outside factors that would limit the stock’s ability to see growth, including competition and potentially its own lack of execution:

“…although if competition limits profits (as is happening with the ADAS market in China) or Tesla does not execute well, then there could be downside.”

The note is an interesting one because it seems to point out the blatantly obvious: if Tesla performs well, the stock will rise. If it doesn’t, the stock price will decline.

We discussed yesterday in an article that Tesla is one of the few stocks out there that does not seem to be influenced by financials or anything super concrete. Instead, it is more influenced by the narrative currently surrounding the company, rather than the technicals.

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Tesla called ‘biggest meme stock we’ve ever seen’ by Yale associate dean

Tesla’s prowess in robotics and autonomy is strong. In robotics, it has a very good sentiment following its Optimus project, and it has shown steady improvement with subsequent versions of the robot with each release.

On the autonomy front, Tesla is expanding its Robotaxi platform in Austin every few weeks, and also has a sizeable geofence in the Bay Area. Its Full Self-Driving suite is among the most robust in the world and is incredibly useful and accurate.

The company can gain significant value if it continues to refine the platform and eventually rolls out a driverless or unsupervised version of the Full Self-Driving suite.

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Tesla addresses door handle complaints with simple engineering fix

“We’ll have a really good solution for that. I’m not worried about it.”

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Tesla Model S self-presenting door handle
Tesla Model S self-presenting door handle (Credit: TesBros)

Tesla is going to adjust one heavily scrutinized part of its vehicles after recent government agencies have launched probes into an issue stemming from complaints from owners.

Over the past few days, we have reported on the issues with Tesla’s door handle systems from both the Chinese and American governments.

In China, it dealt with the Model S, while the United States’ National Highway Traffic Safety Administration (NHTSA) reported nine complaints from owners experiencing issues with 2021 Model Ys, as some said they had trouble entering their car after the 12V battery was low on power.

Bloomberg, in an interview with Tesla Chief Designer Franz von Holzhausen, asked whether the company planned to adjust the door handle design to alleviate any concerns that regulatory agencies might have.

Regarding the interior latch concerns in the United States:

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  • Von Holzhausen said that, while a mechanical door release resolves this problem, Tesla plans to “combine the two” to help reduce stress in what he called “panic situations.”
  • He also added that “it’s in the cars now…The idea of combining the electronic and the manual one together in one button, I think, makes a lot of sense.” Franz said the muscle memory of reaching for the same button will be advantageous for children and anyone who is in an emergency.

Regarding the exterior door handle concerns in China:

  • Von Holzhausen said Tesla is reviewing the details of the regulation and confirmed, “We’ll have a really good solution for that. I’m not worried about it.”

The new Model Y already has emergency mechanical door release latches in the back, but combining them in future vehicles seems to be an ideal solution for other vehicles in Tesla’s lineup.

It will likely help Tesla avoid complaints from owners about not having an out in the event of a power outage or accident. It is a small engineering change that could be extremely valuable for future instances.

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