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Ford’s Farley shows Tesla Motors some love
You know the Mahatma Gandhi saying: “First they ignore you, then they ridicule you, then they fight you, and then you win.” We would probably change it to: “At first, they ignore you. Then, they mock you. Finally, they embrace you” And so this past week, James Farley, Ford’s CMO publicly praised Tesla’s technical fluency and distribution models. Thus begins a new chapter in the evolution of electric vehicles, EV.
When Ford shows the way
Others mainstream carmakers follow. You have to give Ford credit for a few things. They were agile enough, with the right amount of vision to lead the way in the late 2008, revitalizing our nation’s dying car industry. I’ve met with Alan Mullaly and heard Ford Jr. on more than one occasion to know that this dynamic duo saved the carmaker. Ford was the first carmaker to reach out to everyone to spread the message. Today, the media sees this company as one of the most open and inclusive, a starch contrast to many others in the industry.
Although we can argue at length as to Ford’s commitment to EVs, the Focus Electric is one of the best EV in its segment. It drives very well, has decent autonomy and performs exactly as you would expect it. In many ways, it is an ideal second EV. Still, many are frustrated Ford isn’t pushing its Focus Electric more. However, Ford’s number one preoccupation until now was to remain solvent and diversify their wide automotive choice. They created what they called Power of Choice by offering cars with various drivetrains, something they did with brio and more or less, according to public demand. Still, what James proclaimed will probably force other carmakers to acknowledge the wild success and brilliant maneuvering of the small California electric vehicle maker, Tesla Motors.
According to Jim Farley on Seeking Alpha, “Tesla’s achievements have produced benefits for the entire automotive industry.”
Tesla’s distribution, sales and service
If you read further into the article, you will pick up on something very interesting. Ford is impressed with the company’s distribution, sales and service. In other words, Ford, a carmaker, which relies on dealership distributions is saying it is impressed with Tesla’s distribution system, or lack, thereof. Ford is saying that Tesla devised of a working and successful business plan around electric cars, something that has stumped almost all car makers.
Almost all carmakers face the same dilemma when it comes to EVs. How to make money on the electric drivetrain when it requires close to no maintenance. Since carmakers enjoy a steady cash flow from planned maintenance and obsolescence strategy, EVs are a serious thorn for their business plans. In short, carmakers make a bundle on spare parts, maintenance and frequent planed failures. Electric vehicle makers don’t have that luxury and need to have a radically different business model in order to survive. Maybe if everyone fully understood this, few would complain about the relatively high price of EVs. You either pay upfront, or down the road — the choice is yours.
Ford has shown a very progressive stance in the past and has been one of the rare carmakers with a vision solid enough to get it going in the middle one of the worst global financial crisis. Mullaly and Ford have been instrumental in maneuvering the company out of the 2008 financial meltdown, and have shown an uncanny ability to appeal to population segments otherwise discarded by other makers. Today, Ford enjoys a good reputation, with better cars, good energy savings and much better quality control. If a mainstream carmaker such as Ford publicly praises a disruptive electric vehicle lifestyle startup in California, such as Tesla Motors, you know things are about to change.
Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.
The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.
It features graphics of Florida animals, like alligators:
Here’s a video of the graphics being installed on the Tesla Superchargers at this site: https://t.co/oIfEPNZjAH pic.twitter.com/ENWakZ2qT9
— TESLARATI (@Teslarati) November 20, 2025
Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:
“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.
Tesla launches new Supercharger program that business owners will love
The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.
The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:
“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”
It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.
Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.
Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.
Tesla recalls 6,197 Cybertrucks for light bar adhesive issue
The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”
Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.
Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:
The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.
However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”
The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.
This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.
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Tesla is already expanding its Rental program aggressively
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.
Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.
Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.
🚨🚨 If you look up details on the Tesla Rental program on Google, you’ll see a bunch of sites saying it’s because of decreasing demand 🤣 pic.twitter.com/WlSQrDJhMg
— TESLARATI (@Teslarati) November 10, 2025
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.
The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:
“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”
It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.
The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.
Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.
Tesla launches its new branded Supercharger for Business with first active station
Tesla reveals its Cybertruck light bar installation fix
