News
Ford’s Farley shows Tesla Motors some love
You know the Mahatma Gandhi saying: “First they ignore you, then they ridicule you, then they fight you, and then you win.” We would probably change it to: “At first, they ignore you. Then, they mock you. Finally, they embrace you” And so this past week, James Farley, Ford’s CMO publicly praised Tesla’s technical fluency and distribution models. Thus begins a new chapter in the evolution of electric vehicles, EV.
When Ford shows the way
Others mainstream carmakers follow. You have to give Ford credit for a few things. They were agile enough, with the right amount of vision to lead the way in the late 2008, revitalizing our nation’s dying car industry. I’ve met with Alan Mullaly and heard Ford Jr. on more than one occasion to know that this dynamic duo saved the carmaker. Ford was the first carmaker to reach out to everyone to spread the message. Today, the media sees this company as one of the most open and inclusive, a starch contrast to many others in the industry.
Although we can argue at length as to Ford’s commitment to EVs, the Focus Electric is one of the best EV in its segment. It drives very well, has decent autonomy and performs exactly as you would expect it. In many ways, it is an ideal second EV. Still, many are frustrated Ford isn’t pushing its Focus Electric more. However, Ford’s number one preoccupation until now was to remain solvent and diversify their wide automotive choice. They created what they called Power of Choice by offering cars with various drivetrains, something they did with brio and more or less, according to public demand. Still, what James proclaimed will probably force other carmakers to acknowledge the wild success and brilliant maneuvering of the small California electric vehicle maker, Tesla Motors.
According to Jim Farley on Seeking Alpha, “Tesla’s achievements have produced benefits for the entire automotive industry.”
Tesla’s distribution, sales and service
If you read further into the article, you will pick up on something very interesting. Ford is impressed with the company’s distribution, sales and service. In other words, Ford, a carmaker, which relies on dealership distributions is saying it is impressed with Tesla’s distribution system, or lack, thereof. Ford is saying that Tesla devised of a working and successful business plan around electric cars, something that has stumped almost all car makers.
Almost all carmakers face the same dilemma when it comes to EVs. How to make money on the electric drivetrain when it requires close to no maintenance. Since carmakers enjoy a steady cash flow from planned maintenance and obsolescence strategy, EVs are a serious thorn for their business plans. In short, carmakers make a bundle on spare parts, maintenance and frequent planed failures. Electric vehicle makers don’t have that luxury and need to have a radically different business model in order to survive. Maybe if everyone fully understood this, few would complain about the relatively high price of EVs. You either pay upfront, or down the road — the choice is yours.
Ford has shown a very progressive stance in the past and has been one of the rare carmakers with a vision solid enough to get it going in the middle one of the worst global financial crisis. Mullaly and Ford have been instrumental in maneuvering the company out of the 2008 financial meltdown, and have shown an uncanny ability to appeal to population segments otherwise discarded by other makers. Today, Ford enjoys a good reputation, with better cars, good energy savings and much better quality control. If a mainstream carmaker such as Ford publicly praises a disruptive electric vehicle lifestyle startup in California, such as Tesla Motors, you know things are about to change.
SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.
Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.
CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”
Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!
SpaceX makes sci-fi real. https://t.co/C7Ht0U12ba
— Elon Musk (@elonmusk) August 25, 2026
The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.
SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.
Environmental Responsibility
SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:
- Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
- Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
- Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”
SpaceX shares rose about 2.5 percent on the news.
Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
🚨 Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GL— TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
If you’re interested in buying a Tesla vehicle, use my referral link.
Energy
Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
— Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.
SpaceX announces new Starbase for ‘thousands of Starship launches annually’
Tesla just made Cybertruck more expensive
