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The Germans are coming for Tesla, or so it would seem

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The top German car manufacturers, who have been slow to embrace the EV market, showcased the newest additions to their upcoming catalogs at the recent Paris Motor Show. Shall we say that the atmosphere was “electric?”

  • Audi Q6 e-Tron, an all-electric SUV with a range of 500 kilometers, to be in showrooms in early 2018;
  • Volkswagen I.D., pitched as having a powerful 168-horsepower engine, offering double the distance of a Tesla Model 3, yet costing about the same as a Golf, with delivery by 2020;
  • Mercedes-Benz EQ, a plug-in electric, with a 2025 release date.

German newspaper, Handlesblatt, described these car maker entries into the EV market as “the Germans are coming for Tesla” due to their “unprecedented flurry of new e-car models, battery upgrades, and concept cars.”

That’s one way to look at it.

But there is another, and more pragmatic, point of view to consider about the Tesla/ German car maker competition. As traditional car companies, the major German car manufacturers have made money by selling traditional cars. While they purport to now embrace luxury electric vehicles, they are literally being dragged forward by Tesla’s successes, which few in the industry, particularly the German car manufacturers, ever thought would happen. Let’s look to 2016 alone to see Tesla’s dominant luxury car market trajectory.

  • In early 2016, Bloomberg forecast that the Tesla Model 3 would outsell its competitors in the luxury market.
  • Already, the Tesla Model X has captured 6% of the luxury market in the U.S., insulating the Tesla 2016 Q3 earnings report.
  • And, probably most significantly, Peter Hochholdinger, Vice President of Vehicle Production for Tesla Motors and former Senior Director of Production at Audi for the A4, A5, and Q5 vehicles, says, “The cars we build are about seven years beyond everything I’ve seen before.”

The German car markers had little interest in electric cars until the Tesla Model S launched. That’s when they were able to examine the Tesla luxury four-door firsthand: they tore it apart. According to the Christian Science Monitor, the Tesla Model S was a huge shock to Audi, BMW, Mercedes-Benz, and especially Porsche, which was still preening with the success of its own four-door, speedy, and sporty Panamera. “The Porsche product team had to grapple with the appearance of an electric car, from a highly unlikely company, that was as fast, smoother, and equally as desirable as their prime offering.”

Up until recently, the U.S. has been the German luxury car makers’ strongest foreign market.  However, the newer Tesla Model S has outsold every German luxury sedan, including the BMW 7 series and Mercedes-Benz’ venerable S-Class. Handlesblatt admits that “lately, sleek Teslas are even showing up on the autobahn and on the streets of Berlin. Worst of all, the established brands, once known for their market savvy and technological leadership, are starting to look old, grey and slow.”

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It seems that Audi’s legendary advertising motto, Vorsprung durch Technik (advancement through technology) now refers to Silicon Valley, Tesla’s home base.

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Cybertruck

Tesla launches new Cybertruck trim with more features than ever for a low price

This is a considerable upgrade to the Cybertruck Rear-Wheel-Drive that Tesla offered last year. It was discontinued after just a few months, but we still have yet to see anyone share pictures of it online.

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Credit: Tesla

Tesla has officially launched a new trim of its all-electric Cybertruck, which has more features than previous offerings at this price point, which is an incredibly good value.

Tesla is now offering the Cybertruck All-Wheel-Drive, and starting at $59,990, it appears to be a lot of truck for the money.

Along with the sub-$60,000 starting price, Tesla gives the Cybertruck AWD a 325-mile range rating, a powered tonneau cover that houses three bed outlets. It also has Powershare capability, coil springs with adaptive damping for a refined suspension feel, Steer-by-wire and four-wheel-steering, a 6′ x 4′ composite bed, a towing capacity of 7,500 pounds, and a powered frunk.

This is a considerable upgrade to the Cybertruck Rear-Wheel-Drive that Tesla offered last year. It was discontinued after just a few months, but we still have yet to see anyone share pictures of it online.

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That truck did not have a power tonneau, did not have adaptive suspension, leather seats, or nearly any of the premium features in the upper-level trims. It was not a great deal, either. It was only a $10,000 discount from the next Cybertruck trim, which meant losing a motor and a lot of premium features for not that much of a savings.

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This is a much better offering from Tesla and could help the company see a bit of a resurgence from a sales perspective. Although the Cybertruck is a popular vehicle from a fan perspective, it is not a great seller, and Tesla knows it.

Tesla Cybertruck undergoes interior mod that many owners wanted

Despite it being a crowd favorite, it was simply priced out of people’s budgets, so this All-Wheel-Drive configuration should be easier to handle financially for many of those who wanted the Cybertruck but not the price tag that came with it.

It is not a far cry from what Tesla priced back in 2019, as it unveiled three trim levels back in November, nearly seven years ago: a Single Motor for $39,990, a Dual Motor for $49,990, and a Tri-Motor for $69,990.

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This new AWD trim is just $10,000 off from that price tag, and accounting for inflation, Tesla is pretty close.

Deliveries are expected to begin in June 2026.

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Tesla dominates JD Power EV Satisfaction ranking, grabbing top two spots

The Model 3 was the highest ranking EV considered, with a score of 804, followed by the Model Y at 797, the BMW i4 at 795, and the BMW iX at 794.

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Credit: Tesla Europe & Middle East/X

Tesla dominated JD Power’s EV Owner Satisfaction ranking for 2026, grabbing the top two spots in the survey with the Model 3 and Model Y.

The two Tesla models grabbed the first and second spots, respectively, with scores of 804 and 797 out of 1,000 possible points.

Brent Gruber, Executive Director of JD Power’s EV practice, said:

“EV market share has declined sharply following the discontinuation of the federal tax credit program in September 2025, but that dip belies steadily growing customer satisfaction among owners of new EVs. Improvements in battery technology, charging infrastructure, and overall vehicle performance have driven customer satisfaction to its highest level ever. What’s more, the vast majority of current EV owners say they will consider purchasing another EV for their next vehicle, regardless of whether they benefited from the now-expired federal tax credit.”

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JD Power’s study showed three key findings: Public charging satisfaction was higher than ever, premium BEVs saw more pronounced quality improvements, and BEVs held their satisfaction ratings compared to plug-in hybrid electric vehicles (PHEVs).

Tesla Grabs Top 2 Spots

Despite what some publications might try to make you believe, Tesla is still the cream of the crop when it comes to EV ownership, and real-world owners surveyed by JD Power will prove that to you.

The Model 3 was the highest ranking EV considered, with a score of 804, followed by the Model Y at 797, the BMW i4 at 795, and the BMW iX at 794. The segment average for “Premium Battery Electric Vehicles” was 786. The Cadillac OPTIQ (762), Rivian R1S (758), Lucid Air (740), Rivian R1T (739), and Audi Q6 e-Tron (690) all finished below that threshold.

Tesla Model 3 wins Edmunds’ Best EV of 2026 award

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Meanwhile, a separate category for “Mass Market Battery Electric Vehicles” had the Ford Mustang Mach-E as the EV with the highest rating at 760. The segment average for this class was 727.

Tesla Supercharging Improves Public Charging Satisfaction

JD Power said the availability of public charging is “by far the most improved index factor,” and that the consistent growth of publicly available charging has helped push many consumer sentiments in a positive direction.

Most of this is due to the Tesla Supercharger Network and its expansion. However, Tesla owners are also becoming more satisfied with the infrastructure after expanding access to other EV brands, the study said.

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Elon Musk

Musk company boycott proposal at City Council meeting gets weird and ironic

The City of Davis in California held a weekly city council meeting on Tuesday, where it voted on a proposal to ban Musk-operated companies. It got weird and ironic.

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Credit: Grok

A city council meeting in California that proposed banning the entry of new contracts with companies controlled by Elon Musk got weird and ironic on Tuesday night after councilmembers were forced to admit some of the entities would benefit the community.

The City of Davis in California held a weekly city council meeting on Tuesday, where it voted on a proposal called “Resolution Ending Engagement With Elon Musk-Controlled Companies and To Encourage CalPERS To Divest Stock In These Companies.”

The proposal claimed that Musk ” has used his influence and corporate platforms to promote political ideologies and activities that threaten democratic norms and institutions, including campaign finance activities that raise ethical and legal concerns.”

We reported on it on Tuesday before the meeting:

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California city weighs banning Elon Musk companies like Tesla and SpaceX

However, the meeting is now published online, and it truly got strange.

While it was supported by various members of the community, you could truly tell who was completely misinformed about the influence of Musk’s companies, their current status from an economic and competitive standpoint, and how much some of Musk’s companies’ projects benefit the community.

City Council Member Admits Starlink is Helpful

One City Council member was forced to admit that Starlink, the satellite internet project established by Musk’s SpaceX, was beneficial to the community because the emergency response system utilized it for EMS, Fire, and Police communications in the event of a power outage.

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After public comments were heard, councilmembers amended some of the language in the proposal to not include Starlink because of its benefits to public safety.

One community member even said, “There should be exceptions to the rule.”

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Community Members Report Out of Touch Mainstream Media Narratives

Many community members very obviously read big bold headlines about how horribly Tesla is performing in terms of electric vehicles. Many pointed to “labor intimidation” tactics being used at the company’s Fremont Factory, racial discrimination lawsuits, and Musk’s political involvement as clear-cut reasons why Davis should not consider his companies for future contracts.

However, it was interesting to hear some of them speak, very obviously out of touch with reality.

Musk has encouraged unions to propose organizing at the Fremont Factory, stating that many employees would not be on board because they are already treated very well. In 2022, he invited Union leaders to come to Fremont “at their convenience.”

The UAW never took the opportunity.

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Some have argued that Tesla prevented pro-union clothing at Fremont, which it did for safety reasons. An appeals court sided with Tesla, stating that the company had a right to enforce work uniforms to ensure employee safety.

Another community member said that Tesla was losing market share in the U.S. due to growing competition from legacy automakers.

“Plus, these existing auto companies have learned a lot from what Tesla has done,” she said. Interestingly, Ford, General Motors, and Stellantis have all pulled back from their EV ambitions significantly. All three took billions in financial hits.

One Resident Crosses a Line

One resident’s time at the podium included this:

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He was admonished by City Council member Bapu Vaitla, who said his actions were offensive. The two sparred verbally for a few seconds before their argument ended.

City Council Vote Result

Ultimately, the City of Davis chose to pass the motion, but they also amended it to exclude Starlink because of its emergency system benefits.

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