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GM’s Cruise secures first-ever permit to charge for self-driving car rides in California
General Motors’ Cruise became the first autonomous driving program to secure a permit to charge people to ride in a self-driving car after numerous objections from city officials in San Francisco.
Cruise won the approval with a unanimous 4-0 vote by the California Public Utilities Commission late last evening, a report from Reuters stated.
San Francisco is a hotbed for self-driving test vehicle programs, but Cruise became the first to secure the permit. Cruise will launch paid services within the next few weeks, it said. Its fleet will be comprised of 30 driverless Chevrolet Bolt vehicles.
Cruise autonomous vehicles utilize 40+ sensors to provide the cars with a 360-degree view. It can also map the location of surrounding objects within centimeters, the company’s website states.
PUC Commissioner Clifford Rechtschaffen said during the meeting to approve GM’s Cruise for driverless operation that the panel was being cautious by “taking a careful, incremental approach” to regulating fully autonomous vehicles. “This resolution marks another important step in that effort,” Rechtschaffen said. “It will allow our staff to continue to gather very important data that will support the development of future phases.”
Initially, cars in the fleet will be limited to a 30 MPH top speed, restricted to an area that avoids downtown, and will only be allowed to operate between the hours of 10 PM and 6 AM. The vehicles will not be operational during heavy fog, precipitation, or smoke and will not be allowed on highways at any point. The restrictions came as a result of concerns from San Francisco fire, police, and transit officials, who wanted regulators to impose restrictions on the capabilities of the program before allowing it to carry paying passengers. The fire, police, and transit officials are hoping to require further approval to expand the fleet.
Concerns from San Francisco FD members were valid and related to an April incident where a Cruise autonomous test vehicle blocked a firetruck that was en route to a three-alarm fire. Another incident where a Police Officer pulled over a Cruise vehicle, which appeared to then drive off before the cop was finished with the traffic stop, also raised concerns. Cruiser said the cars made safe decisions.
The autonomous ride-hailing service market is expected to grow in value from $48,922.78 million in 2021 to $98,745.11 million in 2028, a report from ResearchandMarkets.com said. It is estimated to grow at a compound annual growth rate of 10.6 percent from 2021 to 2028. “The global ride-hailing service market is segmented on the basis of service type, vehicle type, location, end-user, and geography,” the report states. On the basis of service type, the market is segmented into e-hailing, car sharing, car rental, and station-based mobility. The rising proliferation of smartphones and internet connectivity is driving the demand for e-hailing services across the globe.”
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
