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GM says Tesla can’t achieve Level 5 self-driving using Autopilot hardware

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Director of autonomous vehicle integration for General Motors, Scott Miller, thinks Tesla’s goal to build a self-driving vehicle that meets SAE’s criteria for a fully autonomous Level 5 car is not physically possible when using Autopilot hardware.

“The level of technology and knowing what it takes to do the mission, to say you can be a full level five with just cameras and radars is not physically possible,” said Miller in speaking to the Australian press about Tesla CEO Elon Musk’s goal to produce a full self-driving vehicle using Autopilot technology.

“The mission” that Miller is speaking about is Musk’s plan to demonstrate a cross-country drive from California to a parking garage in NY, in a Tesla, and achieved completely without human intervention. Miller believes that Tesla’s perception of fully autonomous self-driving doesn’t take into account the safety levels and standards defined by the SAE for Level 5 autonomy. According to the SAE’s Automated Driving Guide, Level 5 allows for “the full-time performance by an automated driving system of all aspects of the dynamic driving task under all roadway and environmental conditions that can be managed by a human driver.”

“I think you need the right sensors and right computing package to do it. Think about it, we have LIDAR, radar and cameras on this. The reason we have that type of sensor package is that we think you need not be deeply integrated in to be level five, you should have redundancy.” says Miller.

LEVELS OF DRIVING AUTOMATION ARE DEFINED IN NEW SAE INTERNATIONAL STANDARD J3016

“Do you really want to trust just one sensor measuring the speed of the car coming out of an intersection before you pull out? I think you need some confirmation. So, radar and LIDAR do a good job at measuring object speed, cameras do a great job at identifying objects. So, you can use the right sensor images to give you confidence in what you’re seeing, which I think is important if you’re going to put this technology out for general consumption.”

Miller adds, “Could you do it with less and be less robust? Probably. But could you do it with what’s in a current Tesla Model S? I don’t think so.”

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“Could you do it with what’s in a current Tesla Model S? I don’t think so.”

The GM executive’s stance on using LiDAR in combination with radars and cameras goes completely against the grain of Musk who firmly believes that its LiDAR-less Autopilot hardware suite is capable of achieving full autonomy and at a consumer-friendly price point.

Musk reaffirmed his position that Autopilot hardware included in the latest Model S and Model X will be able to support self-driving features. “You can absolutely be superhuman with just cameras. You could probably do it 10 times better than a human with just cameras.” said Musk at TED2017.

“November or December of this year, we should be able to go all the way from a parking lot in California to a parking lot in New York with no controls touched in the entire journey.”

Still, the majority of technologists within the autonomous driving community believes that infrared LIDAR and its ability to create complex 3D maps to support autonomous cars is crucial when it comes to reliability and safety.

General Motors recently launched its SuperCruise system on the Cadillac CT6 that allows Level 2 autonomous driving. The Detroit-based automotive giant believes that achieving Level 5 full autonomy is still 15 years away.

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What do you think about GM’s comments? Is Musk’s vision for Tesla’s Full Self-Driving capabilities overly optimistic?

https://www.youtube.com/watch?v=_rxW68ADldI

 

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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