General Motors (GM) is expected to announce significant spending cuts on its self-driving unit Cruise this week, following a series of bad news for the subsidiary after an incident with one of its robotaxis last month.
On Wednesday, GM will outline how much it plans to cut spending on the self-driving arm, according to Financial Times, after a Cruise robotaxi hit and pinned a woman in San Francisco on October 2. Since the accident, the company has slowly been whittling back certain planned operations, including production plans and the mere scope of what cities the startup will operate in.
Currently, GM has invested a quarterly average of around $700 million, though how much it plans to cut Cruise’s operations is not yet clear. The automaker has spent billions of dollars on the startup self-driving company, last year spending $2.1 billion to buy out Softbank’s minority stake in the company. GM also had a long-term revenue target of about $80 billion by 2030, though the announcement is also expected to affect this outlook.
Part of Cruise’s pitch has been based on a goal of βzero crashes, zero emissions, zero congestion,β though it has said it is currently focused on rebuilding public trust.
GM recently said its βstrategy is to relaunch in one city and prove our performance there, before expanding… [once]βwe have taken steps to improve our safety culture and rebuild trust.β
GM-owned Cruise hires law, tech firms to review accident response
In addition to cutting spending, Cruise has announced multiple delays to the production of its Origin self-driving van, resignations from two separate co-founders and executives, recalls of its 950 Chevy Bolt self-driving vehicles and more. Following the incident, Cruise’s self-driving permit was immediately revoked by the California Department of Motor Vehicles (DMV), and the company faces a federal investigation from the National Highway Traffic Safety Administration (NHTSA).
A letter was sent to the NHTSA that had been signed by 26 different transportation labor organizations, highlighting βgrave safety concerns about the expanded testing and operation of automated driving system-equipped vehicles,β according to Transportation Trades Department chief of staff Matthew Colvin.
Some have questioned how the company’s finances will look in the wake of the incident, especially as it moves away from tangible returns that possible investors can justify investing in. Barclays auto analyst Dan Levy thinks will be front and center in the minds of investors keeping tabs on the announcements this week.
βThe big question is to what extent βZero Zero Zeroβ also hinged on zero rates,β Levy said. βThis has been a big theme this year in auto; everyone has had to step back from the euphoria.β
Along with being concerned about returns, GM investors are also hesitant about the startup’s safety following the accident, as expressed by some in the weeks since.
βThe problem for Cruise as a business is GM is dependent on it for all the software [revenue] targets the company has set,β said one GM investor. βWe donβt see a path to profit, but we do see they will burn a lot of cash trying. GM would be better placed winding back its bet, and returning the money to shareholders.β
βThe public are also recognising that being unwitting guinea pigs to unproven tech thatβs desperately underregulated is not what anybody has signed up for,β the investor added, noting that a move to reduce spending “as much as possible” at Cruise would constitute an “easy win.”
What are your thoughts? Let me know atΒ zach@teslarati.com, find me on X atΒ @zacharyvisconti, or send your tips to us atΒ tips@teslarati.com.
Elon Musk
SpaceX announces new Starbase for ‘thousands of Starship launches annually’
SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.
Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.
CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”
Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!
SpaceX makes sci-fi real. https://t.co/C7Ht0U12ba
β Elon Musk (@elonmusk) August 25, 2026
The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.
SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.
Environmental Responsibility
SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:
- Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. Weβre partnering with state and federal agencies to expand Louisianaβs Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
- Rebuilding the Marshlands: “In working with the state, weβre planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
- Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coastβs culture can continue.”
SpaceX shares rose about 2.5 percent on the news.
Cybertruck
Tesla just made Cybertruck more expensive
Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
π¨ Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GLβ TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
If you’re interested in buying a Tesla vehicle, use my referral link.
Energy
Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
β Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

