News
Ultra-fast charging networks to challenge Tesla Superchargers
European automakers are about to make a major commitment to developing an ultra-fast charging network that can rival that of Tesla’s Supercharger network. Reuters reports that Daimler, BMW, Volkswagen and American automaker, Ford, plan to build 400 ultra-fast charging stations in Europe that will be capable of power levels triple that of Tesla’s existing fast-charging Supercharger stations.
Fast chargers in Europe
At the moment, there are more than 72,000 public chargers in Europe but only 5,800 of those are what the International Energy Agency calls “fast” chargers, which means they have 43 kW of power or more. By contrast, a Tesla Supercharger operates at between 120 and 135 kW.
While Tesla has been busy investing in the global expansion of its charging infrastructure, other major car companies have been waiting on the sidelines for private companies or governments to build the infrastructure needed to power their electric car models. Some allege this foot dragging is proof that mainstream car companies are really not all that interested in building electric cars in the first place.
Diesel cheating changes everything
The Volkswagen diesel cheating scandal that broke in September of 2015 changed that calculus, however. In the aftermath, it emerged that the only difference between Volkswagen and most other manufacturers was that it got caught. Cheating was rampant throughout the industry. Suddenly, the car companies had to face the fact that “clean diesel” technology was a false hope and that they needed another strategy to meet the looming European Union emissions standards.
Automakers respond
Volkswagen is seeking to dig itself out of the hole it dug for itself by repositioning itself as a maker of primarily electric cars. Now it is partnering with BMW, Mercedes Benz, and Ford to devise and construct a network of ultra-fast charging stations.
-->The goal is to install 350 kW charging stations throughout Europe, using the CCS charging standard. Each station is said to approximately €200,000 each. Interestingly, Tesla is also a member of the CCS consortium.
The car makers are partnering with experts from the European power and engineering industry. Germany companies Innogy, E.ON and Siemens are involved as well as Portugal’s Efacec. “This is a structured and concerted effort across sectors to tackle the infrastructure issue in a real way,” a source tells Reuters.
ChargePoint weighs in
At the recent CES 2017 show, ChargePoint unveiled its own vision of the future — Express Plus, a modular and scalable system of chargers with up to 400 kW of power. The ChargePoint system is built around one common component — a charging blade with 31 kW of power. Each charging station can have one or two blades installed. The chargers can network together to boost power to any unit in use or they can be linked to a Power Cube, a separate component containing 16 blades with a total of 496 kW of power.
Because it is scalable, the ChargePoint system can expand to provide more power for charging electric vehicles as demand increases. This could one day supply the needs of heavy duty electric buses and tractor trailers.
Elon hints of big things to come
As the market for electric cars grows, traditional car makers are going to find it easier to catch up with Tesla, said Graham Evans, automotive analyst at IHS Markit. “Tesla doesn’t really have anyone to answer to, they are independent,” he said. “(But) I think that further out the big (automakers) are in a better position to capitalize because of their more extensive resources.”
-->Navigant Research analyst Lisa Jerram said the number of players in the emerging EV fast charging market to build ultra-fast charging stations makes it difficult to call out a winner yet. “Development is underway on these chargers so there isn’t a leader at this point,” she notes.
Recently, Elon Musk scoffed at the suggestion that the charging network the European companies are working on will be a big deal. He tweeted that 350 kW of power was merely a “children’s toy,” hinting that Tesla has much bolder goals.
As usual, Tesla will likely remain 3 moves ahead of the industry.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
