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Mercedes-Benz launches first North American charging hub for all EV drivers

Credit: Mercedes-Benz

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Mercedes-Benz announced today that it has officially launched the first North American charging hub at its Headquarters in Sandy Springs, Georgia.

The Mercedes-Benz Charging Hub is open to EV drivers of any manufacturer, offering a charging option for drivers outside of the German automaker’s models and expanding options for drivers of electric cars.

The charging hub is the first step in Mercedes-Benz’s commitment to invest over $1 billion in a joint venture with MN8 Energy. The two companies will collaborate to bring 2,500 chargers across at least 400 charging hubs in North America by the end of the 2020s.

“The Mercedes-Benz Charging Network expands global charging options for customers of all EV brands to promote clean, electric mobility,” Chairman of the Board of Management of Mercedes-Benz Mobility AG, Franz Reiner, said.

RELATED: Mercedes-Benz leans on ICE sales to bolster earnings as ‘brutal’ EV sector squeezes margins

“In North America, our strategy is clear: focusing on where EV drivers are and where they are going to enhance the North American EV charging map while setting new standards for quality and customer experience. These efforts will pave the way for greater EV adoption here in North America and around the world.”

The charging hub has several special features that will serve as a benchmark for future charging sites:

  • 400kW Chargers: The first chargers installed are provided by ChargePoint and are all capable of charging rates of up to 400kW, offering customers some of the fastest charging speeds in the industry.
  • Open to all from day one: Drivers of EVs from any brand can charge their vehicle and enjoy a Mercedes-Benz brand commensurate experience.
  • Charging lounge: Charging hub customers can enjoy a premium, clean and comfortable environment while their vehicle charges, complete with couches and lounge chairs, vending machines, refreshments, and restroom facilities.
  • Solar Canopy: Provides weather cover for customers, overhead LED lighting for safety and solar panels on top to generate passive clean electricity.
  • Intelligent Indicators: A pylon built to a height of 15 feet, visible from the street, indicates the status of the charging stall: in use, free or reserved.
  • Accessibility: The charging hub includes one charging spot, closest to the charging lounge, designed especially for handicap-accessible vehicles, as well as one uncovered, drive-through charging spot that is designed for electric vans or EVs with trailers up to 26 feet in length.
  • Powered by clean energy: Through both direct and indirect means, the charging hub uses renewable energy and is carbon neutral.

At future locations, Mercedes-Benz said it will have “exclusive lounges” that will integrate a retail setting into a charging location. Charging will be the “backdrop” to grabbing a coffee with friends or recharging yourself while your car does the same.

The partnership with MN8 Energy aims to help the charging hub remain up and running to give those who visit a reliable place to charge their cars. So many EV charging companies have had issues with keeping their chargers maintained, and all too frequently, we see reports of people visiting stalls to charge their cars, but being presented with malfunctioning charging piles.

This is the first of many Mercedes-Benz charging hubs, as we can expect at least sixty of these to come to fruition every year until 2030.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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