News
NASA administrator set to tour SpaceX’s rocket, spaceship factory with Elon Musk
In quick succession, an October 3rd conversation between SpaceX CEO Elon Musk and NASA administrator Jim Bridenstine culminated in the announcement of a (likely) last-second October 10th media event at SpaceX’s rocket factory headquarters.
Situated in Hawthorne, California, NASA says that the media event will follow immediately after Musk is scheduled to give Bridenstine a tour of the SpaceX factory. Members of the media will be able to ask Bridenstine, Musk, and NASA astronauts Bob Behnken and Doug Hurley questions about the experience and the major Crew Dragon milestones looming just over the horizon.
Perhaps most notably, news of this surprise media event comes a little over a week after the NASA administrator published a bizarre and widely-criticized statement essentially equating Musk’s public Starship presentation to a company-wide lack of focus on Crew Dragon and NASA’s Commercial Crew Program (CCP). As recently discussed on Teslarati, Bridenstine’s statement was tone-deaf at best and delusional at worst.
“Ironically, despite literally receiving almost seven times as much funding as Crew Dragon and Starliner, SLS and Orion are arguably just as – if not even more – delayed than their commercial brethren. Originally intended to launch an uncrewed test flight in 2017, there is now little to no chance that that mission (known then as EM-1 and now as Artemis-1) will launch before 2022, a delay of roughly half a decade. The cost of the SLS/Orion program recently crested $30B, a figure likely to grow to ~$40B before it has conducted a single launch. Of that funding, approximately a third has gone to Boeing, the primary contractor responsible for NASA’s comically-delayed SLS Core Stage – the orange booster pictured above.
Put simply, if Bridenstine actually cared about defending “the investments of the American taxpayer” more than wielding their sanctity as a political weapon, he wouldn’t have folded like a house of cards at the slightest resistance to his attempts to cull SLS/Orion delays and cost overruns, and he certainly wouldn’t be wasting breath complaining about what SpaceX’s CEO is or isn’t talking about.”
Teslarati – October 4th, 2019
As illustrated in the above article, a majority of the spaceflight community was similarly disappointed in Bridenstine’s unbalanced, divisive, and unnecessary comment. During Musk’s scheduled Starship presentation some 24 hours after, he was asked several times about the NASA statement and clearly disagreed, although he kept his comments as polite as possible. Even then, Musk himself readily acknowledged his awareness of the statement’s hypocrisy, at one point sarcastically hinting that maybe Bridenstine had meant to say SLS, not Commercial Crew.
As such, it’s hard not to see this last-second media event and SpaceX HQ tour as an attempt to mend bridges, although different people would likely have different things to say as to who is doing the mending. Regardless, the opportunity for media to step inside SpaceX’s factory and ask Musk and Bridenstine questions is an undeniably excellent (and unexpected) outcome.
With any luck, those in attendance may also be lucky enough to see the almost completed Crew Dragon now scheduled to support the spacecraft’s astronaut launch debut (Demo-2). According to Musk, that spacecraft is perhaps just a handful of weeks away from shipping East to SpaceX’s Florida launch facilities and could be ready for launch as early as late December.
NASA says that the post-tour media Q&A with Bridenstine and Musk will be streamed on the NASA administrator’s Twitter account and will kick off around 2pm PDT (19:00 UTC) on Thursday, October 10th.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
