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A Norwegian Teslarati’s ownership experience

Norway sees the first delivery glitches.

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Tesla Model S Winter Driving

Tesla-Model-S-Winter-Driving-NorwayTesla Motors is entering the Norwegian market, which has given a strong boost to its global sales in the past few months. The country, not only boasts very serious green credentials, but also has taken to electric vehicles (EV). However, not everything is peachy in Norway with Tesla, according to our Teslarati tipster.

So far, Tesla sold over 2,200 Tesla S the first 3 months of entering the market in Norway. This makes Norway the second largest market for Tesla, and an important part of its bottom line. Tesla Motors is a new company and entering a new market is already difficult for an established carmaker, let alone for a startup. If we rave about the ways it conducts its business in the U.S., things are not as perfect in that new market. Methinks, there is something fishy in Norway!

Norwegian Teslaratipster

Our Teslaratipster found three other individuals who have the same problem, he has in a few forums in Norway. Many have to wait a very long time for the delivery of their Model S. How long? It can last 4 to 6 months. Does it remind you of anything, you early Roadster owners?

Discontent is already brewing with a few who were promised priority delivery and often get theirs later than non-priority customers. The rest, you can finger out. There is much frustration in Norway with Tesla, which is not a good thing to have for its second largest market.

To make things worse, the warranty service wildly fluctuates from customer to customer, blurring the experience even further. Some are helped right away, while others can sometime wait up to 2 months to fix problems. It gets even more complicated when you consider some buy their Model S directly, while others take out a loan, with no guarantee of having anything fixed in a timely manner. They still have to pay interest on the car that either does not work, or has faulty parts. In short, Tesla could be facing its first real, full-blown media catastrophe in Norway by not providing an equal service to all of its brand new customers and giving them the experience we rave about here in the U.S. It needs to act very fast to avert a disaster.

Warranty and quality

Tesla-Model-S-Winter-Driving-Norway-Superchargers

Image source: Bjorn Nyland

Norway, like many other countries, has the same problem EVs face anywhere else. Where do you charge your brand new beautiful Tesla Model S? For the majority of users, this is a huge problem and home charging on a 240 V plug can take a log time… a very long time. We know Tesla is working as quickly as it can to install Superchargers around the country. Unfortunately, the first batches of the Model S came with a few problems, such as water leaking from the panoramic roof, which makes it way in the lamps and fills cracks. This is not what you want to see in a brand new car, let alone, an electric one from a foreign startup.

Our Teslaratipster says he sent a letter to his local representative, who has to contact management in the Netherlands before any help can be received through the U.S.. This is nowhere near what we are accustomed to in the U.S.

We want to see Tesla Motors succeed, and so far, the company has done almost everything right. But is it stretching itself too thin by not having thoroughly thought out its customer service in its second largest and new market in a new country? One thing is for sure, Tesla cannot afford big mistakes. The news will be all over this and pressure will be applied in every direction. Tesla must nip this in the bud quickly.

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Google just picked SpaceX for its first step into orbital AI

Google will launch its first Project Suncatcher AI satellite on SpaceX’s Transporter-18 rideshare next week.

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Google is about to put its own AI chips into orbit for the first time, and it is paying SpaceX to get them there.

The company said Thursday that the first in-orbit test of Project Suncatcher, its research effort to find out whether space can host large-scale AI computing, will fly next week on SpaceX’s Transporter-18 rideshare mission.

The satellite, called MVP, is about the size of a refrigerator and carries four of Google’s Tensor Processing Units, the same chips Google runs in its ground data centers. Google originally planned to launch two custom satellites in 2027, but chose to move faster by integrating its chips into a satellite.

MVP’s solar panels supply about one kilowatt of power, and Google will run Gemini models on the TPUs only in bursts of roughly 15 minutes before the chips shut down so the radiators can shed heat. In a blog post, Google said its Trillium TPUs survived vibration testing that mimicked sustained launch loads of up to 10g, with individual components seeing 50 to 100g, and handled a radiation dose greater than a five year mission would deliver.

SpaceX and Google mull massive partnership on Musk’s orbital data dream: report

Next week’s flight, slated for October 1, follows a relationship that became public in May, when Teslarati reported that Google was in talks with SpaceX for a launch deal tied to orbital data centers. Google also holds a stake of roughly 6% in SpaceX.

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The two companies are chasing the same idea from very different starting points. SpaceX’s own orbital compute program is built around the AI1 satellite, a roughly 70 meter structure derived from Starlink V3 hardware that is designed for 150 kW of peak compute, about 150 times the power MVP will draw. Elon Musk has brushed off concerns about crowding orbit with those satellites, and SpaceX is building its Gigasat factory in Bastrop, Texas, to produce them, targeting an annualized rate of about 1 GW of space compute by the end of 2027.

Musk also posted on X on Thursday that “the amount of compute in space will obviously round up to 100% of all compute.”

Google has been more cautious in public. Its research estimates that launch prices need to fall below about $200 per kilogram before an orbital data center can compete with a ground facility on energy cost, a threshold the company believes could be reached around the mid 2030s. The Suncatcher team has said it expects the effort to remain a project rather than a product for years, which leaves the first real test of its hardware riding on a rocket from the company with the most aggressive timeline in the field.

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Tesla Cybercab gets initial tie-in to localized, in-house cathode plant

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Credit: Tesla

Tesla has taken another concrete step toward owning its battery supply chain, and it’s doing so with what is perhaps the most important vehicle in its short-but-storied history.

On September 23, Tesla announced that it has officially built the first Cybercab with cathode material produced in-house at the company’s first cathode plant in the U.S., and the first in the U.S. overall.

Active cathode material is the most expensive piece of a lithium-ion battery cell, and it often accounts for more than a third of cell cost. For years, the industry sourced a majority of it from Asia, but Tesla’s decision to make it in the United States bodes well for the Cybercab project. This is the latest chapter in Tesla’s vertical integration strategy, which began in public at Battery Day in 2020.

At the Battery Day Event, Elon Musk said the company would build a North American cathode plant and overhaul the process to cut costs and waste, while also making some of the most powerful and long-lasting cells in the industry.

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The Austin facility took years to appear. Tesla filed permits for “Project Cathode” in 2022 on land near Giga Texas. By mid-2022, the building frame was up and Tesla later invested hundreds of millions of dollars as part of a larger expansion of the Giga Texas plant. The company stated it was operating the first large-scale cathode production facility in North America to supplement 4680 cell production.

One month later, that material reached a finished Cybercab.

The timing of this breakthrough is monumental for the Cybercab program. As Tesla officially launched the first Cybercab rides to the public earlier this month, production of the ride-hailing-geared vehicle is moving forward on the planned S-curve that CEO Elon Musk told everyone to expect.

Nevertheless, packs of Cybercab units have been spotted throughout the United States, in an effort to potentially activate the fleet as soon as the company gains regulatory approval in various geographic areas.

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On top of that, Tesla owning the cathode step and pairing it with its own in-house lithium from the Gulf Coast refinery shortens the supply chain that once stretched thousands of miles and subjects every pack to fewer external price shocks and geopolitical risks.

Tesla is not yet independent of all of its foreign suppliers, as some precursor metals come from mines and chemical plants. But the first in-house cathode Cybercab shows the company is closing the most expensive and most concentrated gap in its battery production efforts. For a vehicle like Cybercab to operate at a high utilization within the Robotaxi network, that control over cost is so crucial.

It is arguably as important as the software that drives it.

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Tesla leaks Semi customers ahead of handover event

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Credit: Tesla

Tesla is set to inaugurate its dedicated Semi factory in Sparks, Nevada, this evening, but drone footage has already started to show who is expected on the handover stage.

Zanegler, a drone operator who regularly documents Tesla Semi operations in Nevada, filmed a row of new-generation Semi units parked outside of the plant with customer branding applied. The liveries visible in the video include companies like PepsiCo, U.S. Foods, Einride, DHL, WattEV, and others that have committed to utilizing Tesla’s Class 8 electric truck in their fleets.

Several of those company names already sit within Tesla’s public ordering book, including PepsiCo, which has been the program’s primary anchor customer since the first Semi deliveries in December 2022. PepsiCo now runs dozens of Tesla Semi units in daily service, with drivers completing regional routes.

Einride placed a 500-unit order in August, which was, at the time, the largest single Semi commitment. First deployments of their Semi units are planned for this month and will eventually span across California, Texas, New Jersey, Illinois, and Georgia. Meanwhile, IMC Logistics announced a 50-truck California order this week.

Tesla Semi lands the biggest electric truck deal in U.S. history

Other names, like LTS, OK Produce, and HMD, have not been widely confirmed as firm buyers, but their presence on the lot is perhaps the clearest signal that Tesla intends to expand on that list this evening at the event.

Tesla first unveiled the Semi back in 2017 with a 2019 production target.

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Limited pilot builds reached PepsiCo in late 2022, and high-volume production began at the new 1.7-million-square-foot plant that sits logically positioned next to Tesla’s Gigafactory Nevada. Tesla Semi program director Dan Priestley has said that Tesla expects to build “many thousands” of Semi units this year, but as with every Tesla release, there have been set expectations of an S-curve ramp.

Outside estimates still put 2026 deliveries in the 5,000-to-15,000 range, but it will ultimately depend on Tesla’s readiness to put those units out, as well as how smoothly production is moving internally.

Tesla’s Semi Rollout event is set to start tonight at the Sparks factory, and it will be livestreamed on X starting at 6 p.m. PDT / 9 p.m. ET.

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