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Panasonic sees investment in Tesla and rechargeable batteries as ‘biggest growth driver’ for business

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Panasonic’s investment in a Tesla battery partnership is causing the Japanese consumer electronics conglomerate to revise its annual profit forecast.  That announcement came on October 31, at an earnings briefing in which the Panasonic Corporation attributed its diminished financial picture due to a stronger yen, some 12 billion of which are associated with the upfront factory investment toward Tesla’s $5 billion Gigafactory.

Three indicators contributed to Panasonic’s lowered projections.

  • The July-September Panasonic operating profit came in at nearly 40 percent lower than previous year and about 14 percent divergent from analyst estimates.
  • The Panasonic profit forecast for the year ending March 31 fell to 245 billion yen ($2.33 billion) from a previous projection of 310 billion yen.
  • A Thomson Reuters Starmine SmartEstimate of 297.30 billion yen drawn from 16 analyst estimates is comparable to the revised Panasonic projections.

Panasonic plans to contribute up to $1.6 billion to produce electric vehicle and grid storage battery cells for Tesla. The Panasonic/ Tesla relationship is part of a larger network in which Panasonic supplies automotive batteries and other high-tech products to corporate customers.

Panasonic’s imminent negative profitability is being depicted as a transitional phase in the Corporation’s shift to smart technologies. “We are seeing strong demand for EV (batteries) not just from Tesla but various other automakers,” said Kazuhiro Tsuga, President of the Panasonic Corporation. “We see the rechargeable battery business as the biggest growth driver. So we are aggressively making upfront and strategic investment here.”

Tsuga had stated in his June 2016 message to shareholders that the corporation will continue to provide better living to its customers while also “aggressively” moving forward to become “a new Panasonic.” Based on a matrix that covers the three geographic regions of Japan, Europe, and Asia/ Africa overlaid onto the businesses of consumer electronics, housing, automotive, and B2B, the Panasonic Corporation tries to promote a growth strategy and R&D activities that generate new customer values and loyalties. The Corporation captures these aims through the “A Better Life, A Better World” slogan.

Panasonic’s 10-year vision focuses on artificial intelligence, energy storage and hydrogen energy, energy diversification, robotic home appliances, low carbon home energy solutions, autonomous driving, automotive energy solutions, and next-generation transportation, among others. Indeed, Panasonic’s interest in energy-saving home systems may soon be directed to solar cell production for Tesla. This next collaboration is, necessarily, contingent on Tesla’s acquisition of SolarCity.

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As we reported last month, the growing partnership between Tesla and Panasonic on solar cell production and storage batteries may one day eliminate residential reliance on the power grid and provide the capacity to recharge electric cars each night. This melding of technology will almost certainly lead to an enhanced production ramp, possibly in late 2017 or even 2018.

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla Semi program Director teases major improvements

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Credit: Tesla

Tesla Semi Program Director Dan Priestly teased the major improvements to the all-electric Class 8 truck on Thursday night, following the company’s decision to overhaul the design earlier this year.

Priestley said he drove the Semi on Thursday, and the improvements appear to be welcomed by one of the minds behind the project. “Our customers are going to love it,” he concluded.

The small detail does not seem like much, but it is coming from someone who has been involved in the development of the truck from A to Z. Priestley has been involved in the Semi program since November 2015 and has slowly worked his way through the ranks, and currently stands as the Director of the program.

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Tesla Semi undergoes major redesign as dedicated factory preps for deliveries

Tesla made some major changes to the Semi design as it announced at the 2025 Annual Shareholder Meeting that it changed the look and design to welcome improvements in efficiency.

Initially, Tesla adopted the blade-like light bar for the Semi, similar to the one that is present on the Model Y Premium and the Cybertruck.

Additionally, there are some slight aesthetic changes to help with efficiency, including a redesigned bumper with improved aero channels, a smaller wraparound windshield, and a smoother roofline for better aero performance.

All of these changes came as the company’s Semi Factory, which is located on Gigafactory Nevada’s property, was finishing up construction in preparation for initial production phases, as Tesla is planning to ramp up manufacturing next year. CEO Elon Musk has said the Semi has attracted “ridiculous demand.”

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The Semi has already gathered many large companies that have signed up to buy units, including Frito-Lay and PepsiCo., which have been helping Tesla test the vehicle in a pilot program to test range, efficiency, and other important metrics that will be a major selling point.

Tesla will be the Semi’s first user, though, and the truck will help solve some of the company’s logistics needs in the coming years.

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Tesla dominates in the UK with Model Y and Model 3 leading the way

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Credit: Tesla China

Tesla is dominating in the United Kingdom so far through 2025, and with about two weeks left in the year, the Model Y and Model 3 are leading the way.

The Model Y and Model 3 are the two best-selling electric vehicles in the United Kingdom, which is comprised of England, Scotland, Wales, and Northern Ireland, and it’s not particularly close.

According to data gathered by EU-EVs, the Model Y is sitting at 18,890 units for the year, while the Model 3 is slightly behind with 16,361 sales for the year so far.

The next best-selling EV is the Audi Q4 e-tron at 10,287 units, lagging significantly behind but ahead of other models like the BMW i4 and the Audi Q6 e-tron.

The Model Y has tasted significant success in the global market, but it has dominated in large markets like Europe and the United States.

For years, it’s been a car that has fit the bill of exactly what consumers need: a perfect combination of luxury, space, and sustainability.

Both vehicles are going to see decreases in sales compared to 2024; the Model Y was the best-selling car last year, but it sold 32,610 units in the UK. Meanwhile, the Model 3 had reached 17,272 units, which will keep it right on par with last year.

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Tesla announces major milestone in the United Kingdom

Tesla sold 50,090 units in the market last year, and it’s about 8,000 units shy of last year’s pace. It also had a stronger market share last year with 13.2 percent of the sales in the market. With two weeks left in 2025, Tesla has a 9.6 percent market share, leading Volkswagen with 8 percent.

The company likely felt some impact from CEO Elon Musk’s involvement with the Trump administration and, more specifically, his role with DOGE. However, it is worth mentioning that some months saw stronger consumer demand than others. For example, sales were up over 20 percent in February. A 14 percent increase followed this in June.

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Tesla Insurance officially expands to new U.S. state

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

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Credit: Tesla Insurance

Tesla Insurance has officially expanded to a new U.S. state, its thirteenth since its launch in 2019.

Tesla has confirmed that its in-house Insurance program has officially made its way to Florida, just two months after the company filed to update its Private Passenger Auto program in the state. It had tried to offer its insurance program to drivers in the state back in 2022, but its launch did not happen.

Instead, Tesla refiled the paperwork back in mid-October, which essentially was the move toward initiating the offering this month.

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

It has expanded to new states since 2019, but Florida presents a particularly interesting challenge for Tesla, as the company’s entry into the state is particularly noteworthy given its unique insurance landscape, characterized by high premiums due to frequent natural disasters, dense traffic, and a no-fault system.

Tesla partners with Lemonade for new insurance program

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Annual average premiums for Florida drivers hover around $4,000 per year, well above the national average. Tesla’s insurance program could disrupt this, especially for EV enthusiasts. The state’s growing EV adoption, fueled by incentives and infrastructure development, aligns perfectly with Tesla’s ecosystem.

Moreover, there are more ways to have cars repaired, and features like comprehensive coverage for battery damage and roadside assistance tailored to EVs address those common painpoints that owners have.

However, there are some challenges that still remain. Florida’s susceptibility to hurricanes raises questions about how Tesla will handle claims during disasters.

Looking ahead, Tesla’s expansion of its insurance program signals the company’s ambition to continue vertically integrating its services, including coverage of its vehicles. Reducing dependency on third-party insurers only makes things simpler for the company’s automotive division, as well as for its customers.

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