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Panasonic sees investment in Tesla and rechargeable batteries as ‘biggest growth driver’ for business

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Panasonic’s investment in a Tesla battery partnership is causing the Japanese consumer electronics conglomerate to revise its annual profit forecast.  That announcement came on October 31, at an earnings briefing in which the Panasonic Corporation attributed its diminished financial picture due to a stronger yen, some 12 billion of which are associated with the upfront factory investment toward Tesla’s $5 billion Gigafactory.

Three indicators contributed to Panasonic’s lowered projections.

  • The July-September Panasonic operating profit came in at nearly 40 percent lower than previous year and about 14 percent divergent from analyst estimates.
  • The Panasonic profit forecast for the year ending March 31 fell to 245 billion yen ($2.33 billion) from a previous projection of 310 billion yen.
  • A Thomson Reuters Starmine SmartEstimate of 297.30 billion yen drawn from 16 analyst estimates is comparable to the revised Panasonic projections.

Panasonic plans to contribute up to $1.6 billion to produce electric vehicle and grid storage battery cells for Tesla. The Panasonic/ Tesla relationship is part of a larger network in which Panasonic supplies automotive batteries and other high-tech products to corporate customers.

Panasonic’s imminent negative profitability is being depicted as a transitional phase in the Corporation’s shift to smart technologies. “We are seeing strong demand for EV (batteries) not just from Tesla but various other automakers,” said Kazuhiro Tsuga, President of the Panasonic Corporation. “We see the rechargeable battery business as the biggest growth driver. So we are aggressively making upfront and strategic investment here.”

Tsuga had stated in his June 2016 message to shareholders that the corporation will continue to provide better living to its customers while also “aggressively” moving forward to become “a new Panasonic.” Based on a matrix that covers the three geographic regions of Japan, Europe, and Asia/ Africa overlaid onto the businesses of consumer electronics, housing, automotive, and B2B, the Panasonic Corporation tries to promote a growth strategy and R&D activities that generate new customer values and loyalties. The Corporation captures these aims through the “A Better Life, A Better World” slogan.

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Panasonic’s 10-year vision focuses on artificial intelligence, energy storage and hydrogen energy, energy diversification, robotic home appliances, low carbon home energy solutions, autonomous driving, automotive energy solutions, and next-generation transportation, among others. Indeed, Panasonic’s interest in energy-saving home systems may soon be directed to solar cell production for Tesla. This next collaboration is, necessarily, contingent on Tesla’s acquisition of SolarCity.

As we reported last month, the growing partnership between Tesla and Panasonic on solar cell production and storage batteries may one day eliminate residential reliance on the power grid and provide the capacity to recharge electric cars each night. This melding of technology will almost certainly lead to an enhanced production ramp, possibly in late 2017 or even 2018.

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla is making two big upgrades to the Model 3, coding shows

According to coding found in the European and Chinese configurators, Tesla is planning to make two big upgrades: Black Headliner offerings and a new 16-inch QHD display, similar to that on the Model Y Performance.

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Credit: Tesla

Tesla is making two big upgrades to the Model 3, one of which is widely requested by owners and fans, and another that it has already started to make on some trim levels of other models within the lineup.

The changes appear to be taking effect in the European and Chinese markets, but these are expected to come to the United States based on what Tesla has done with the Model Y.

According to coding found in the European and Chinese configurators, Tesla is planning to make two big upgrades: Black Headliner offerings and a new 16-inch QHD display, similar to that on the Model Y Performance.

These changes in the coding were spotted by X user BERKANT, who shared the findings on the social media platform this morning:

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It appears these new upgrades will roll out with the Model 3 Performance and Tesla’s Premium trim levels of the all-electric sedan.

The changes are welcome. Tesla fans have been requesting that its Model 3 and Model Y offerings receive a black headliner, as even with the black interior options, the headliner is grey.

Tesla recently upgraded Model Y vehicles to this black headliner option, even in the United States, so it seems as if the Model 3 will get the same treatment as it appears to be getting in the Eastern hemisphere.

Tesla Model 3 wins Edmunds’ Best EV of 2026 award

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Tesla has been basically accentuating the Model 3 and Model Y with small upgrades that owners have been wanting, and it has been a focal point of the company’s future plans as it phases out other vehicles like the Model S and Model X.

Additionally, Tesla offered an excellent 0.99% APR last week on the Model 3, hoping to push more units out the door to support a strong Q1 delivery figure at the beginning of April.

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SpaceX secures FAA approval for 44 annual Starship launches in Florida

The FAA’s environmental review covers up to 44 launches annually, along with 44 Super Heavy booster landings and 44 upper-stage landings.

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Credit: SpaceX

SpaceX has received environmental approval from the Federal Aviation Administration (FAA) to conduct up to 44 Starship-Super Heavy launches per year from Kennedy Space Center Launch Complex 39A in Florida. 

The decision allows the company to proceed with plans tied to its next-generation launch system and future satellite deployments.

The FAA’s environmental review covers up to 44 launches annually, along with 44 Super Heavy booster landings and 44 upper-stage landings. The approval concludes the agency’s public comment period and outlines required mitigation measures related to noise, emissions, wildlife, and airspace management.

Construction of Starship infrastructure at Launch Complex 39A is nearing completion. The site, previously used for Apollo and space shuttle missions, is transitioning to support Starship operations, as noted in a Florida Today report.

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If fully deployed across Kennedy Space Center and nearby Cape Canaveral Space Force Station, Starship activity on the Space Coast could exceed 120 launches annually, excluding tests. Separately, the U.S. Air Force has authorized repurposing Space Launch Complex 37 for potential additional Starship activity, pending further FAA airspace analysis.

The approval supports SpaceX’s long-term strategy, which includes deploying a large constellation of satellites intended to power space-based artificial intelligence data infrastructure. The company has previously indicated that expanded Starship capacity will be central to that effort.

The FAA review identified likely impacts from increased noise, nitrogen oxide emissions, and temporary airspace closures. Commercial flights may experience periodic delays during launch windows. The agency, however, determined these effects would be intermittent and manageable through scheduling, public notification, and worker safety protocols.

Wildlife protections are required under the approval, Florida Today noted. These include lighting controls to protect sea turtles, seasonal monitoring of scrub jays and beach mice, and restrictions on offshore landings to avoid coral reefs and right whale critical habitat. Recovery vessels must also carry trained observers to prevent collisions with protected marine species.

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Texas township wants The Boring Company to build it a Loop system

The township’s board unanimously approved an application to The Boring Company’s “Tunnel Vision Challenge.”

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Credit: The Boring Company

The Woodlands Township, Texas, has formally entered The Boring Company’s tunneling sweepstakes. 

The township’s board unanimously approved an application to The Boring Company’s “Tunnel Vision Challenge,” which offers up to one mile of tunnel construction at no cost to a selected community.

The Woodlands’ proposal, dubbed “The Current,” features two parallel 12-foot-diameter tunnels beneath the Town Center corridor near The Waterway. Teslas would shuttle passengers between Waterway Square, Cynthia Woods Mitchell Pavilion, Town Green Park and nearby hotels during concerts and large-scale events, as noted in a Chron report.

Township officials framed the tunnel as a solution for the township’s traffic congestion issues. The Pavilion alone hosts more than 60 shows each year and can accommodate crowds of up to 16,500, often straining Lake Robbins Drive and surrounding intersections.

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“We know we have traffic impacts and pedestrian movement challenges, especially in the Town Center area,” Chris Nunes, chief operating officer of The Woodlands Township, stated during the meeting.

“The Current” mirrors the Loop system operating beneath the Las Vegas Convention Center, where Tesla vehicles transport passengers through underground tunnels between venues and resorts.

The Boring Company issued its request for proposals (RFP) in mid-January, inviting cities and districts to pitch local uses for its tunneling technology. The Woodlands must submit its application by Feb. 23, though no timeline has been provided for when a winning community will be announced.

Nunes confirmed that the board has authorized a submission for “The Current’s” proposal, though he emphasized that the project is still in its preliminary stages.

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“The Woodlands Township Board of Directors has authorized staff to submit an application to The Boring Company, which has issued an RFP for communities interested in leveraging their technology to address community challenges,” he said in a statement. 

“The Board believes that an underground tunnel would provide a safe and efficient means to transport people to and from various high-use community amenities in our Town Center.”

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