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Porsche says it may spawn other EVs off of the Mission E platform

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Scalability is the new paradigm in the car business. In order to build cars that are the lowest possible cost, manufacturers strive to make as many parts off of common platform as possible. When building vehicles derived from a common chassis, wheelbase and width may increase or contract, but the rigidity needed to pass various crash tests should remain the same. Even details like the placement and size of air conditioning ducts in the dashboard need to be standardized to reduce manufacturing costs.

Michael Steiner, member of Porsche’s executive board for research and development, has revealed that scalability has been designed into the chassis for the Mission E – the German automaker’s first foray into the electric vehicle segment.

“The conceptual design of the Mission E once again gives us technically the potential to do more with this platform, and also we think about if the battery electric business will be fast growing and we think that the whole business will change, most probably pretty fast at some trigger point. That should be not the only battery electric car,” Steiner says. “In general we think what could be a second or third step, and also in terms of the platform of Mission E there is no reason why this has to be only a one body-style platform,” Steiner added, according to CarScoops.

Asked about whether an electric SUV could follow the Mission E, Steiner said that such a car was certainly possible “with some modifications” to the Mission E platform. He suggested it could share technologies with Audi’s upcoming all electric Q6 SUV. But first, Porsche needs to see how the Mission E performs in the marketplace and what the demand for premium electric cars will be. Italian supercar maker Lamborghini is also looking to enter the electric vehicle space with its own all-electric hypercar built off of Porsche’s Mission E platform.

Scalability is a key factor for another potential Tesla competitor — Faraday Future. It says the same chassis that was used to make the silly FFZero1 concept car for CES last January can be stretched or shortened to serve as the basis of a family car, an SUV, a minivan, or any other vehicle customers want. Furthermore, its modular battery design will allow the company to add or subtract battery cells to meet the power needs of various models.

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Tesla is also focused on scalability. The Model X was supposed to be manufactured on the same chassis as the Model S, but events took over and it turned out to be just a cousin to the Model S rather than a clone. But Tesla has taken the lessons learned from the Model X to heart and used them to make the upcoming Model 3 more suitable for efficient production. We have already heard there will be a Model Y crossover/SUV that will be built on the same chassis as the Model 3. The Silicon Valley automaker has also been reducing the number of available options on its fleet of vehicles. Just last week, we reported that Tesla has quietly removed two color options as well as the 60 kWh battery on the Model X, as the company aims to streamline production on its fleet of vehicles.

Nobody knows what the future of automobiles will be. Gas prices and emissions regulations could cause consumers to decide they want vehicles that are like nothing available today. Typically, it takes 5 years to bring an entirely new model to market. In the coming years, car companies may need to get new products to market more quickly and will rely on scalable platforms to achieve that. Whether its Porsche, Faraday Future, or Tesla, the ability to react quickly to changes in the marketplace may make the difference between profitability and financial ruin.

"I write about technology and the coming zero emissions revolution."

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Tesla expands its branded ‘For Business’ Superchargers

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Credit: Francis Energy

Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.

Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.

It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.

Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.

“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

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The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.

Tesla launches its new branded Supercharger for Business with first active station

The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.

Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.

Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.

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Tesla Cybercab ‘breakdown’ image likely is not what it seems

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Credit: TslaChan | X

Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.

Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.

The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.

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However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.

It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.

The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.

It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.

This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.

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Tesla reveals its first Semi customer after launch

The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.

Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.

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Investor's Corner

Tesla analyst teases self-driving dominance in new note: ‘It’s not even close’

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Credit: Tesla

Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”

Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.

His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’

Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.

He writes:

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“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”

Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.

This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.

One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.

Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.

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NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief

And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:

“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”

Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.

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