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Porsche says it may spawn other EVs off of the Mission E platform

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Scalability is the new paradigm in the car business. In order to build cars that are the lowest possible cost, manufacturers strive to make as many parts off of common platform as possible. When building vehicles derived from a common chassis, wheelbase and width may increase or contract, but the rigidity needed to pass various crash tests should remain the same. Even details like the placement and size of air conditioning ducts in the dashboard need to be standardized toΒ reduce manufacturing costs.

Michael Steiner, member of Porsche’sΒ executive board for research and development, has revealed that scalability has been designed into the chassis for the Mission E – the German automaker’s first foray into the electric vehicle segment.

β€œThe conceptual design of the Mission E once again gives us technically the potential to do more with this platform, and also we think about if the battery electric business will be fast growing and we think that the whole business will change, most probably pretty fast at some trigger point. That should be not the only battery electric car,” Steiner says.Β β€œIn general we think what could be a second or third step, and also in terms of the platform of Mission E there is no reason why this has to be only a one body-style platform,” Steiner added, according to CarScoops.

Asked about whether an electric SUV could follow the Mission E, Steiner said that such a car was certainly possibleΒ β€œwith some modifications” to the Mission E platform.Β He suggested it could share technologies with Audi’s upcoming all electric Q6 SUV. But first, Porsche needs to see how the Mission E performs in the marketplace and what the demand for premium electric cars will be. Italian supercar maker Lamborghini is also looking to enterΒ the electric vehicle space with its own all-electric hypercar built off of Porsche’s Mission E platform.

Scalability is a key factor for another potential Tesla competitor — Faraday Future. It says the same chassis that was used to make the silly FFZero1 concept car for CES last January can be stretched or shortened to serve as the basis of a family car, an SUV, a minivan, or any other vehicle customers want. Furthermore, its modular battery design will allow the company to add or subtract battery cells to meet the power needs of various models.

Tesla is also focused on scalability. The Model X was supposed to be manufactured on the same chassis as the Model S, but events took over and it turned out to be just a cousin to the Model S rather than a clone. But Tesla has taken the lessons learned from the Model X to heart and used them to make the upcoming Model 3 more suitable for efficient production. We have already heard there will be a Model Y crossover/SUV that will be built on the same chassis as the Model 3. The Silicon Valley automaker has also been reducing the number of available options on its fleet of vehicles. Just last week, we reported that Tesla has quietlyΒ removed two color optionsΒ as well as the 60 kWh batteryΒ on the Model X,Β as the company aims to streamline production on its fleet of vehicles.

Nobody knows what the future of automobiles will be. Gas prices and emissions regulations could cause consumers to decide they want vehicles that are like nothing available today. Typically, it takes 5 years to bring an entirely new model to market. In the coming years, car companies may need to get new products to marketΒ more quickly and will rely on scalableΒ platforms to achieve that. Whether its Porsche, Faraday Future, or Tesla, the ability to react quickly to changes in the marketplace may make the difference between profitability and financial ruin.

"I write about technology and the coming zero emissions revolution."

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Elon Musk

SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

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I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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