Renault is looking to expand electric vehicle charging along major European roadways by installing 200 new EV charging points across the continent.
Renault’s e-mobility unit, known as Mobilize, is partnering with the manufacturer’s dealerships to install 200 EV charging points by mid-2024, including 90 chargers in the company’s home country of France. Referred to as “Mobilize Fast Charge” stations, Mobilize said it would install 90 stations — one every 150 kilometers (93.2 miles) — on France’s truck roads.
To further ensure proper placement of the charging stations, Mobilize Power Solutions conducted preliminary studies to identify the best-suited places for new EV charging points.
Drivers will have access to the chargers 24 hours a day, seven days a week, with each new location offering at least six ultra-fast charging points capable of offering 400 kW. This would make the Renault-Mobility stations the most powerful in Europe.
Mobilize CEO Clotilde Delbos commented on the announcement:
-->“One of Mobilize’s objectives is to make mobility cleaner and more accessible. Mobilize Fast Charge is helping by providing all-electric vehicle drivers with access to ultrafast charging points, whatever brand they drive. To make this happen, Mobilize is leveraging two of Renault Group’s strengths: its granular sales network and Mobilize Power Solutions’ expertise.”
Focusing on the Experience
The EV charging process is vastly different from visiting a gas station, so the experience is a crucial part of owning an electric car. Manufacturers have attempted to install charging points and stations at locations with entertainment options, just as companies have offered in-car entertainment to help the time pass while your EV is charging.
Credit: Mobilize
Renault said it would add a Rest and Service area at the Mobilize Fast Charge stations for a comfortable place to relax outside of the vehicle while it charges:
“While charging their electric vehicle, drivers will be welcome to use a quiet and comfortable rest area where they can enjoy a coffee or snack, use the Wi-Fi connection, charge their phone or laptop, or even play a videogame before continuing their journey.”
Mobilize recharge cardholders will also enjoy preferential rates to help lower charging costs, the company said.
Grid Relief
Mobilize Fast Charge stations will rely on a “smart energy management system” combined with stationary storage capacity to relieve stress on the grid. The system will deliver a full 600 kW of power, even when multiple electric vehicles are charging.
-->European Charging Infrastructure
Currently, there are 150,000 EV charging points in Europe, according to EVExpert.eu. The Netherlands has the most, with Germany and France following behind in second and third. There are major plans for the expansion of the European EV charging network, as the continent plans to have 2.8 million charging points by 2030.
Europe has been one of the biggest adopters of EVs, right behind China’s automotive market, which is in a league of its own in terms of size. Europe sold 5.6 million plug-in EVs and light commercial vehicles last year, the ACEA said.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
