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Rivian opens R&D center in Serbia

FOTO TANJUG/ VLADIMIR PORÈIÆ/ bs

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Rivian opened a research and development (R&D) center in Belgrade, Serbia, the Development Agency of Serbia announced on Thursday. An opening ceremony was attended by Serbian Minister of Innovation Jelena Begovic, Rivian VP, Talent Acquisition Cindy Nicola, and Wassym Bensaid, Senior VP Software Development at Rivian, as well as US ambassador to Serbia Christopher Hill.

The Development Agency of Serbia noted that Rivian confirmed that there were several hundred job applications received. The applicants showed interest in careers related to infotainment, mapping, advanced driver assistance systems (ADAS), and IT services.

Rivian said that the first employees began working “in the previous days,” and the company is planning to expand its Belgrade team in the coming weeks and months. Rivian will hire 200 engineers before the end of 2022 and then an additional 1,000 jobs.

Wassym Bensaid emphasized the importance of Belgrade as a place where the best engineers could be found. He said,

“We need the best engineers, we chose Belgrade on purpose, and I am happy that we can welcome our new colleagues.”

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President Aleksander Vučić said that Rivian’s expansion into Serbia is of great importance and places the nation on the “innovative-technological map.”

“We have been working on this for at least a year and a half. This arrival is very significant for us. Rivian is the most innovative company in the whole world when it comes to electric vehicles. We brought the best from the world to Serbia – Serbia is the only one that succeeded. Besides the USA and Canada, they opened a center only in Serbia. No one else in Europe can boast of that,” said Vučić.

“We must continue to work on increasing our capacity and see how we can expand the capacity of the faculty of technical sciences in Novi Sad, as well as all the other faculties within the Belgrade University,” President Vučić. said at the opening ceremony.

U.S. Ambassador to Serbia, Christopher R. Hill, took to Twitter to share his thoughts about Rivian’s new R&D center in Serbia and even got to try out one of the vehicles.

“The only thing better than welcoming @Rivian to Serbia today was getting to try the product! Their new tech center is an exciting investment in Serbia and its people and a clear vote of confidence in Serbia’s future. And the ride is amazing!” he said. 

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Below is a gallery of photos from the opening ceremony, courtesy of the Development Agency of Serbia. Teslarati contacted the Development Agency of Serbia and Rivian for comment, and we’ll update you when/if they provide one.

Update: A Rivian spokesperson told Teslarati:

“We recently opened a space in Serbia, our fourth European country. We’re currently recruiting for roles in our IT and technology teams, which will enable us to continue to bring world leading products and services to market.”

[rl_gallery id=”225545″]

 

In September, Rivian announced that it would be expanding into Serbia. On Thursday, the Serbian president’s office announced that Rivian opened a research and development (R&D) center in Belgrade.

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Azhar Mirza, Rivian’s European Senior Commercial Facilities Operations Project Manager, announced that the company was hiring an experienced Workplace Operations Specialised based in Belgrade. “It’s an incredibly exciting time at Rivian, and this role will be instrumental in the support and operation of a workplace in a new region for us,” he wrote.

Your feedback is welcome. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.

Teslarati is now on TikTok. Follow us for interactive news & more. Teslarati is now on TikTok. Follow us for interactive news & more. You can also follow Teslarati on LinkedInTwitter, Instagram, and Facebook.

 

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Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

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Tesla is improving Giga Berlin’s free “Giga Train” service for employees

With this initiative, Tesla aims to boost the number of Gigafactory Berlin employees commuting by rail while keeping the shuttle free for all riders.

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Credit: Jürgen Stegemann/LinkedIn

Tesla will expand its factory shuttle service in Germany beginning January 4, adding direct rail trips from Berlin Ostbahnhof to Giga Berlin-Brandenburg in Grünheide.

With this initiative, Tesla aims to boost the number of Gigafactory Berlin employees commuting by rail while keeping the shuttle free for all riders.

New shuttle route

As noted in a report from rbb24, the updated service, which will start January 4, will run between the Berlin Ostbahnhof East Station and the Erkner Station at the Gigafactory Berlin complex. Tesla stated that the timetable mirrors shift changes for the facility’s employees, and similar to before, the service will be completely free. The train will offer six direct trips per day as well.

“The service includes six daily trips, which also cover our shift times. The trains will run between Berlin Ostbahnhof (with a stop at Ostkreuz) and Erkner station to the Gigafactory,” Tesla Germany stated.

Even with construction continuing at Fangschleuse and Köpenick stations, the company said the route has been optimized to maintain a predictable 35-minute travel time. The update follows earlier phases of Tesla’s “Giga Train” program, which initially connected Erkner to the factory grounds before expanding to Berlin-Lichtenberg.

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Tesla pushes for majority rail commuting

Tesla began production at Grünheide in March 2022, and the factory’s workforce has since grown to around 11,500 employees, with an estimated 60% commuting from Berlin. The facility produces the Model Y, Tesla’s best-selling vehicle, for both Germany and other territories.

The company has repeatedly emphasized its goal of having more than half its staff use public transportation rather than cars, positioning the shuttle as a key part of that initiative. In keeping with the factory’s sustainability focus, Tesla continues to allow even non-employees to ride the shuttle free of charge, making it a broader mobility option for the area.

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Tesla Model 3 and Model Y dominate China’s real-world efficiency tests

The Tesla Model 3 posted 20.8 kWh/100 km while the Model Y followed closely at 21.8 kWh/100 km.

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Credit: Grok Imagine

Tesla’s Model 3 and Model Y once again led the field in a new real-world energy-consumption test conducted by China’s Autohome, outperforming numerous rival electric vehicles in controlled conditions. 

The results, which placed both Teslas in the top two spots, prompted Xiaomi CEO Lei Jun to acknowledge Tesla’s efficiency advantage while noting that his company’s vehicles will continue refining its own models to close the gap.

Tesla secures top efficiency results

Autohome’s evaluation placed all vehicles under identical conditions, such as a full 375-kg load, cabin temperature fixed at 24°C on automatic climate control, and a steady cruising speed of 120 km/h. In this environment, the Tesla Model 3 posted 20.8 kWh/100 km while the Model Y followed closely at 21.8 kWh/100 km, as noted in a Sina News report. 

These figures positioned Tesla’s vehicles firmly at the top of the ranking and highlighted their continued leadership in long-range efficiency. The test also highlighted how drivetrain optimization, software management, and aerodynamic profiles remain key differentiators in high-speed, cold-weather scenarios where many electric cars struggle to maintain low consumption.

Xiaomi’s Lei Jun pledges to continue learning from Tesla

Following the results, Xiaomi CEO Lei Jun noted that the Xiaomi SU7 actually performed well overall but naturally consumed more energy due to its larger C-segment footprint and higher specification. He reiterated that factors such as size and weight contributed to the difference in real-world consumption compared to Tesla. Still, the executive noted that Xiaomi will continue to learn from the veteran EV maker. 

“The Xiaomi SU7’s energy consumption performance is also very good; you can take a closer look. The fact that its test results are weaker than Tesla’s is partly due to objective reasons: the Xiaomi SU7 is a C-segment car, larger and with higher specifications, making it heavier and naturally increasing energy consumption. Of course, we will continue to learn from Tesla and further optimize its energy consumption performance!” Lei Jun wrote in a post on Weibo.

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Lei Jun has repeatedly described Tesla as the global benchmark for EV efficiency, previously stating that Xiaomi may require three to five years to match its leadership. He has also been very supportive of FSD, even testing the system in the United States.

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Elon Musk

Elon Musk reveals what will make Optimus’ ridiculous production targets feasible

Musk recent post suggests that Tesla has a plan to attain Optimus’ production goals.

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Credit: Tesla Optimus/X

Elon Musk subtly teased Tesla’s strategy to achieve Optimus’ insane production volume targets. The CEO has shared his predictions about Optimus’ volume, and they are so ambitious that one would mistake them for science fiction.

Musk’s recent post on X, however, suggests that Tesla has a plan to attain Optimus’ production goals.

The highest volume product

Elon Musk has been pretty clear about the idea of Optimus being Tesla’s highest-volume product. During the Tesla 2025 Annual Shareholder Meeting, Musk stated that the humanoid robot will see “the fastest production ramp of any product of any large complex manufactured product ever,” starting with a one-million-per-year line at the Fremont Factory.

Following this, Musk stated that Giga Texas will receive a 10 million-per-year unit Optimus line. But even at this level, the Optimus ramp is just beginning, as the production of the humanoid robot will only accelerate from there. At some point, the CEO stated that a Mars location could even have a 100 million-unit-per-year production line, resulting in up to a billion Optimus robots being produced per year.

Self-replication is key

During the weekend, Musk posted a short message that hinted at Tesla’s Optimus strategy. “Optimus will be the Von Neumann probe,” the CEO wrote in his post. This short comment suggests that Tesla will not be relying on traditional production systems to make Optimus. The company probably won’t even hire humans to produce the humanoid robot at one point. Instead, Optimus robots could simply produce other Optimus robots, allowing them to self-replicate.

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The Von Neumann is a hypothetical self-replicating spacecraft proposed by the mathematician and physicist John von Neumann in the 1940s–1950s. The hypothetical machine in the concept would be able to travel to a new star system or location, land, mine, and extract raw materials from planets, asteroids, and moons as needed, use those materials to manufacture copies of itself, and launch the new copies toward other star systems. 

If Optimus could pull off this ambitious target, the humanoid robot would indeed be the highest volume product ever created. It could, as Musk predicted, really change the world.

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