Rivian set to unveil R2 next-gen vehicle on March 7

Rivian announced on Monday that it has set a date for the unveiling of its R2 next-generation compact SUV: March 7.

Rivian has been in the EV space for a few years now after it launched the R1T all-electric pickup and R1S all-electric SUV. Gearing its products toward outdoor uses and adventuring, it has quickly become one of the favorites among EV fans, especially considering it is one of the only startups to execute previously announced plans.

Although Rivian felt early growing pains that are normal for an automotive startup, it has ridden through them and navigated the waves, now hoping to launch its new, more affordable, and more compact R2 EV.

It will shed more details on March 2.

Rivian R2: What We Know

Rivian has been tight-lipped on the R2 vehicle, and for good reason. With new product launches, automakers usually keep things pretty tight, as details remain in-house until things are finalized and are ready to be released to the public.

However, there are some things we do know, based on what CEO RJ Scaringe has revealed.

We know the Rivian R2 will cost somewhere between $40,000 and $60,000, or at least it is planned to be in that range. Of course, there is the potential that Rivian’s price point is affected by external factors and could fall outside of that region. However, we expect it to be within the $20,000 gap, considering it will need something cheaper than what it currently offers, given it is a smaller, more compact vehicle.

We also know that Rivian will build the car in Georgia, where it plans to build a production facility over the next couple of years. Although production is not expected to start until 2026, that will give the automaker plenty of time to refine its plans and blueprints for the vehicle and potentially be able to offer the car at a less expensive price than it currently plans, especially if economic factors improve.

Rivian has been able to build a robust team of experts and engineers to prepare for the R2 launch. Recently, it snapped up Apple veterans Jonas Reinke and VP of Engineering DJ Novotney.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey Klender: Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his time at TESLARATI, Joey has broken several big stories, including the first images of the Tesla Model S Plaid, the imminent release of the 4680 Model Y through EPA certification, and several expansions to the Lucid AMP-1 factory in Arizona, to name a few. His stories have been featured in several publications, including Yahoo! Finance, Fox News, CNET, and Seeking Alpha. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on Twitter @KlenderJoey.
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