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SolarCity and Airbnb partner on a Tesla-like referral program

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Tesla’s partnership with home-sharing service Airbnb, to install destination chargers in select host homes, have opened new doors of opportunity between the two companies. With one month left before Tesla and  SolarCity shareholders vote on their proposed merger, SolarCity announced through a press release that it will be teaming up with Airbnb on an incentive program that offers a $1,000 discount for hosts to install a SolarCity solar system onto their homes.

Airbnb hosts and members: Install a solar generation system, and receive a $1000 discount through SolarCity.

SolarCity customers: You have a $100 travel credit waiting for you for future Airbnb bookings.

Airbnb’s Head of Global Policy Chris Lehane shared the company’s philosophy about pairing up with SolarCity. “We are indeed that climate friendly travel option that we believe guests are looking for,” he said. He added that their customers place a high value on lowering their environmental footprint, and Airbnb customers, in particular, are looking for places to stay that understand the importance of joining in with others who share the belief that clean renewable decentralized energy is necessary for the future success of the planet.

LeHane noted that Airbnb currently has already proven itself to be a leader in the environmental travel industry in the U.S.

  • Airbnb has reduced water consumption by 4.2 billion liters vs. traditional accommodation options.
  • Greenhouse gas reductions are nearly equivalent to what is generated by 560,000 cars on U.S. roads per year.

Airbnb is part of what is known as the “sharing economy,” which was inspired by a series of factors including the 2009 global economic crisis, millennial environmental focus, and the acceptance of social media as a serious information source. The numbers of people who now participate in the sharing economy are quite significant.  With 100 million users, 640,000 hosts, and 2.3 million listings, Airbnb is the role model for other sharing economy businesses.

SolarCity, too, is an innovator that sets industry standards. Its business is a litany of renewable energy services such as solar energy products and services. It offers installation, ongoing monitoring, and repair services of solar energy systems in the U.S. and also provides services to homeowners, businesses, schools, non-profits and government organizations.

“The great majority of our customers go solar with absolutely no money out of pocket,” related SolarCity President of Global Sales Toby Corey.  He explained that SolarCity surveys the business market, looking for programs and partnerships that allow it to alleviate expenditures for potential customers. A majority of SolarCity customers don’t put money down on installation financing plans, so the $1,000 credit from the Airbnb venture will be applied to their payback.  That means the overall repayment period will be reduced.  

SolarCity operates in 19 states currently, which means Airbnb members in any of those U.S. markets can take advantage of the program. With 300,000 customers, SolarCity can help Airbnb to harness the millennial market, a target audience for most sharing economy business and one that both SolarCity and Airbnb hope to call their own. As reported on Ecoprenteurist, millennials make up a significant portion of today’s target business audience. Millennials are the 2 billion people born between the early 1980s and 2000. 81% of millennials believe business has a key role to play in achieving the Sustainable Development Goals (SDGs), the guiding business practices shaped by world leaders from 193 nations as outcome from the COP21 summit in Paris.

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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