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SpaceX completes two Falcon 9 launch-and-recovers in less than 48 hours

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SpaceX has successfully launched its second Falcon 9 mission in less than 48 hours, lifting 10 Iridium NEXT satellites into Low Earth Orbit and recovering the first stage in the Pacific Ocean in spite of sub-optimal weather conditions.

This launch saw the debut of improved titanium grid fins on the first stage of Falcon 9, providing the vehicle with better control authority and greater ease of reuse. One distinct benefit of these new grid fins is that they no longer require an ablative coating of heat-resistant paint like their aluminum predecessors. In the past, this paint would vaporize in the heat of reentry and cover the camera housing on the first stage, interrupting SpaceX’s live coverage of the landing attempt. This launch demonstrated nearly perfect coverage of that landing, with the titanium fins requiring no paint. Musk also tweeted just after launch that the improved fins worked even better than expected and should offer almost effectively unlimited reuse without refurbishment.

Falcon 9 S1 is now safely aboard Just Read The Instructions and will be brought into port over the next several days, just after the first stage recovered on the East Coast returns to Port Canaveral. This leaves SpaceX in the wonderful position of having two drone ships and their accompanying freshly-recovered first stages sailing back to port at the same time, a truly thrilling accomplishment.

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It is worth noting that the first successful recovery of Falcon 9 occurred barely more than 18 months ago, and the first sea-based recovery just over 14 months ago. In that period, SpaceX has effectively made recovery a routine (albeit difficult) process, and has also begun to make the partial reuse of Falcon 9 routine following the second reuse of a first stage during the launch of BulgariaSat-1 just 48 hours ago. In tweets following the launch today, Musk revealed that there was an attempt to recover one or both of the payload fairings, but that the automated parachute system had issues. This likely implies that the attempt was not successful, but Musk believes it will be figured out and made routine by the end of this year. He reiterated that SpaceX’s ultimate goal is to launch, recover, and reuse a first stage in approximately 24 hours, sans any repainting that has occurred in the last two reuses.

While the mission is not complete until all 10 satellites have been deployed approximately two and a half hours from now, it has been a resounding success so far, with the second stage just now finishing its second short burn to place the satellites in a precise orbit. Aside from Vandenberg’s usual cover of dense fog obscuring the view of the many fans and employees who journeyed to view the launch live, the last several steps of the mission will almost certainly proceed without issue.

SpaceX’s next launch has been delayed slightly following BulgariaSat-1’s several day delay, but it is currently tentatively scheduled for the 4th of July as of this moment. Watch for additional coverage of first stage recovery and SpaceX launches soon to come here at Teslarati.

Another resounding success for the books. (SpaceX)

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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