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SpaceX's Elon Musk works through holidays on Starship's "most difficult part"
SpaceX CEO Elon Musk says he has been working through the holidays at the company’s Boca Chica facilities to get Starship’s “most difficult part” ready for the next-generation spacecraft’s next prototype and flight tests.
Known as tank domes or bulkheads, Musk says that the hardware is the most difficult part of building and assembly Starship’s primary structure, referring to the steel engine section, tanks, and pointed nose that comprise most of the spaceship’s body. Starship’s primary structure must stand up to the rigors of all aspects of flight, including highly-pressurized propellant tanks, extreme G-forces during launches, orbital reentry, and more.
It was never officially determined whether the failure was intentional or not but during the first Starship prototype’s (Mk1) last test campaign, the vehicle experience an overpressure event while being filled with liquid oxygen or nitrogen. Localized to the weld connecting the upper tank dome to Starship’s cylindrical tank section, the dome essentially sheared off at the weld and launched hundreds of feet into the air, sending a shockwave through the vehicle that crumpled many of its steel structures as if they were aluminum foil.
It’s likely that Starship Mk1’s failure was an intentional overpressure event, meaning that SpaceX may have purposely pressed the vehicle’s tanks beyond their design limits to determine how structurally sound they were. What is less clear is whether the rocket burst before or after reaching its theoretical design limit.
For reference, SpaceX’s Falcon 9 rocket operates with its fuel and oxygen tanks pressurized to about 50 psi (3.5 atm) with localized pressures likely doubling or tripling near the bottom of both tanks during the first minute or two of launch. Some amateur back-of-the-envelope calculations from videos of Starship Mk1’s burst event suggest that it was pressurized to at least 60-75 psi (4-5 atm) at its upper tank dome, meaning that the pressure on its two lower domes and tank walls would have been even higher. If correct, those unofficial figures mean that Mk1 actually performed quite well considering the ramshackle facilities and unprecedentedly spartan methods used to fabricate and assemble it.
As such, Musk likely considers Starship’s tank domes the “most difficult part of [its] primary structure” in large part because of how difficult it is to make giant propellant tank domes simultaneously light and strong. Musk has previously implied that Starship Mk1 was more 200 tons (450,000 lb) empty while the ultimate goal for the spacecraft’s empty weight is closer to 120 tons, and a large portion of that weight savings will likely have to come from making its tank domes as light as possible.
In line with that educated speculation, the last month or so of SpaceX’s Starship work in Boca Chica, Texas has been marked by a distinct focus on building tank domes. In fact, Musk himself tweeted that he had worked all night with SpaceX engineers in Boca Chica in a bid to get dome production ready for Starship’s Mk3 prototype, the first Super Heavy hardware, and many more rockets to come.
Prior to Musk’s tweet, a Starship tank dome was actually shipped all the way from Florida to Texas and arrived earlier this month. Meanwhile, technicians have been briskly building up an additional dome using what appears to be a different method of integration involving new parts. SpaceX is currently attempting to weld Starship’s tank domes together from several dozen pre-formed sheets of stainless steel.
The sheets of steel assembled into the dome Musk showed on December 27th likely arrived in Boca Chica on December 13th, implying that SpaceX has managed to complete the majority of the first dome prototype – using a new process – in barely two weeks.
After SpaceX lifted the partially-completed dome off one of its custom assembly jigs, workers almost instantly began staging new sections of steel, beginning the process of integrating yet another tank dome – now likely the fourth on-site in Boca Chica. Meanwhile, at a nearby section of SpaceX’s Boca Chica production facilities, yet another dome was visible on the 28th. In short, SpaceX should soon have more than enough tank domes to complete the next Starship prototype – said to be a significantly improved and refined design compared to Mk1.
Known as Starship Mk3 (or Starship SN01), Musk says that the rocket – currently just a miscellaneous collection of separate parts – could (“hopefully”) be ready for its first flight as soon as February or March 2020.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
