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SpaceX transports Falcon 9 to launch site ahead of Block 5’s second expendable launch ever
Photos published on July 28th by customer Spacecom show a sooty SpaceX Falcon 9 booster and fresh upper stage on their way to LC-40 for the launch of the AMOS-17 communications satellite, scheduled to lift off no earlier than 6:51 pm EDT (22:51 UTC), August 3rd.
Sadly, the booster will reportedly be expended during the launch. According to Spacecom, AMOS-17 – built by Boeing – is an undeniably large satellite, weighing more than 6500 kg (14,300 lb) and featuring a solar array wingspan of ~35m (115 ft). SpaceX has certainly launched larger satellites than AMOS-17 and still recovered their Falcon 9 boosters, but this mission is somewhat unique and SpaceX is obviously willing to go the extra mile in this case.
In a surprise development, Spacecom officially confirmed that AMOS-17 will be SpaceX’s second expendable Falcon 9 Block 5 launch in the rocket’s ~15 months of operations, following in the footsteps of its expendable December 2018 launch debut. This is more than a little disappointing, thanks in large part to the fact that SpaceX has developed Falcon 9 (and Heavy) reusability to such a level of maturity that fully expendable Falcon launches just feel wrong.
In fact, just a month ago, SpaceX reached a major milestone of reusability when it recovered two flight-proven Falcon Heavy boosters and became the first company in history to launch and land more orbital-class rocket boosters than it has expended (as of June 2019: 81 launched, 43 landed). SpaceX followed this up with landing #44 after Falcon 9 B1056.2 successfully completed its second launch on July 25th.
While expending a Block 5 booster that SpaceX CEO Elon Musk has stated could launch upwards of 20-30 times is certainly disappointing, the sting of Block 5’s second expendable mission is at least soothed by the knowledge that it will be this booster’s third and final launch. The first expendable Block 5 launch – the US Air Force’s GPS III SV01 mission – made use of a brand new booster (B1054).
A (hopefully) worthy sacrifice
In a small way, Falcon 9 B1047’s premature demise could easily be viewed as a sort of symbolic eye-for-an-eye sacrifice. Although not a literal 1:1 replacement, AMOS-17 is still essentially a follow-on to Amos-6, destroyed on September 1st, 2016 when Falcon 9 suffered an exotic COPV failure that led to a massive explosion (Musk called it a ‘fast fire’).
Installed on top of the rocket during what was meant to be a pre-launch static fire test, the ~$200M+ Amos-6 satellite was not spared from the destruction and owner Spacecom ultimately received an insurance settlement it then used (in part) to purchase AMOS-17. Additionally, instead of accepting a cash payout from SpaceX, Spacecom chose the contractual alternative: a free Falcon 9 launch of their choice.
Is it a coincidence that a Block 5 booster is going to be expended as part of that replacement launch? Almost certainly, yes. At a minimum, SpaceX – essentially launching for free per a contractual agreement with Spacecom – has clearly decided along with Spacecom that putting all of Falcon 9’s energy into AMOS-17 is preferable to withholding margin for a landing.
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With Falcon 9 B1047.2 in an expendable configuration, SpaceX can take a no-holds-barred approach towards delivering Spacecom’s AMOS-17 to the highest orbit possible. The higher the geostationary transfer orbit (GTO) Falcon 9 can launch AMOS-17 to, the faster the satellite can begin serving customers and thus generating revenue for Spacecom. Combined with the fact that more than half of AMOS-17’s massive 6.5-ton mass is chemical propellant, the spacecraft – pending a healthy launch and on-orbit commissioning – could be ready to start serving customers just a month or two after lift-off.
Falcon 9 B1047 will be missed, but the booster’s demise is an understandable cost of SpaceX prioritizing customer Spacecom’s launch experience above the company’s own best interests.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
