Connect with us

News

SpaceX Falcon 9 bids temporary goodbye to West Coast in launch & landing photos

Falcon 9 B1051 safely returned to SpaceX's West Coast LZ-4 pad to complete the booster's second launch and landing in three months. (SpaceX)

Published

on

SpaceX has completed its last California Falcon 9 launch of 2019 and the company’s official pictures of the mission are unexpectedly spectacular considering the near-zero visibility incurred by coastal fog.

Lifting off on June 12th, Falcon 9 successfully delivered the Canadian Space Agency’s Radarsat Constellation Mission (RCM) – likely weighing ~5000 kg (11,000 lb) – to a 600 km (370 mi) sun-synchronous orbit (SSO). Made up of three separate Earth observation satellites, RCM has a combined value greater than $1 billion and has thus become the single most expensive payload – perhaps by as much as a factor of two – SpaceX has ever launched. Although disappointing, RCM made for a spectacular temporary finale to SpaceX’s West Coast launch activity, likely the company’s last Vandenberg Air Force Base (VAFB) mission for at least 6-9 months.

Due to an unknown combination of construction delays, regulatory hurdles, and a general lack of pressing need, SpaceX completed its West Coast landing zone (LZ-4) around the middle of 2018, at which point the bulk of the company’s Vandenberg launch manifest had already been completed. 2017 saw six SpaceX Vandenberg launches, while 2018 featured five, combining to represent a respectable ~29% of the company’s launches over the two-year period.

SpaceX’s dedicated West Coast landing zone, known as LZ-4. The pad has now supported two booster recoveries. (Pauline Acalin)
B1048's second launch and landing, captured from the same camera perspective.
LZ-4 is barely a quarter mile (~400m) away from SpaceX’s SLC-4E launch pad. (Pauline Acalin)

Pictured above, LZ-4 was used for the first time in October 2018, shortly after Falcon 9 B1048.2 sent the Argentinian SAOCOM 1A Earth observation satellite on its way to orbit. Curiously, SpaceX’s LZ-4 land use permit specifically stated that the company would need to avoid land-landings during harbor seal pupping season (reportedly March through June) to avoid disturbing the ecosystem.

This contradicts SpaceX’s June 12th use of LZ-4 after B1051’s successful RCM launch, potentially indicating that the company chose to risk fines instead of dusting off its under-utilized West Coast drone ship Just Read The Instructions (JRTI), last used in January. In all fairness, if SpaceX – as appears to be the case – has no more launches planned in 2019, a one-off seal-scare is hopefully harmless.

https://twitter.com/_TomCross_/status/1138830281266229248
The main environmental concern comes from the spectacularly loud sonic booms Falcon 9 produces while transitioning from hypersonic speeds to a standstill.
Falcon 9 B1051.1 became Falcon 9 B1051.2 after safely landing at LZ-4, almost entirely shrouded in thick coastal fog. (SpaceX)

In 2019, SpaceX Vandenberg’s share of launches will drop to 10-15% and may fall even further. Beyond Iridium NEXT-8 (January) and RCM (June), no other SpaceX missions are publicly manifested in 2019 with launches on the West Coast, although tight-lipped US military or Starlink missions could potentially crop up later this year. 2020 is unlikely to be any better with just three launches (all fairly uncertain and liable to slip considerably). As of June 2019, SpaceX’s 2021 manifest looks far more promising and could involve no less than six launches from California.

Further down the road, US military contracts – assuming SpaceX is one of two main providers chosen – should offer a decent IV drip (~1-2 annual launches) for the rest of the decade.

Falcon 9 B1051.1 is ready for its second launch.
Falcon 9 stands as beautiful and sooty as ever during a golden-hour remote camera setup, June 11th. (Pauline Acalin)
Perhaps one of the best photos ever taken of Falcon 9, this image was likely around sunset on June 11th. (SpaceX)

Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

Advertisement
Comments

News

Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

Published

on

Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

Continue Reading

News

Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

Published

on

Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

Continue Reading

Elon Musk

Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

Published

on

tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

Continue Reading