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SpaceX to squeeze in Falcon 9 Starlink launch before NASA’s Moon rocket debut
SpaceX is preparing for at least one more Falcon 9 launch between now and the debut of NASA’s Space Launch System (SLS) Moon rocket, a milestone that could arrive as early as August 29th.
Depending on where the cards ultimately fall, Falcon 9 could launch up to three times between now and NASA’s last firm SLS launch window (September 5th). Multiple sources report that SpaceX’s next Falcon 9 launch – Starlink 4-23 – could occur as early as 10:22 pm EDT, Saturday, August 27th (02:22 UTC 28 August).
On August 23rd, SpaceX decided to transfer the mission from its NASA Kennedy Space Center (KSC) LC-39A pad to Cape Canaveral Air Force Station’s (CCASF) LC-40, likely in part because the latter pad is a few extra miles away from LC-39B, where NASA’s first SLS rocket is preparing for flight.
That late change may have been a simple consequence of one pad being more ready than the other was expected to be, but it could have also been driven by an abundance of caution on behalf of SpaceX, NASA, or both. At LC-40, a catastrophic Falcon 9 failure – however unlikely – would be less likely to harm the SLS rocket or Pad 39B than a similar failure at Pad 39A.
The odds of such a failure have arguably never been lower. SpaceX’s Falcon 9 workhorse recently completed its 143rd consecutively successful launch. By most reasonable measures, that string of successes likely makes Falcon 9 the most statistically reliable US rocket ever flown. SpaceX has also successfully launched 26 astronauts into orbit and returned them to Earth over the last two years. Nevertheless, given the almost $50 billion NASA will have spent on SLS and its Orion spacecraft and launch pad by the time the rocket finally lifts off, even the most extreme attempts to maximize caution could be considered reasonable.
If SLS manages to lift off during its first window, which stretches from 8:33 am to 10:33 am EDT (12:33-14:33 UTC) on August 29th, the Moon launch could find itself sandwiched between SpaceX ‘sStarlink 4-23 mission on August 27th and Starlink 3-4 on August 31st. In addition to Starlink 4-23 and 3-4, SpaceX is preparing to launch Starlink 4-20 and at least one rideshare payload no earlier than September 4th. If the first SLS launch somehow misses its first two windows on August 29th and September 2nd, the rocket’s next window of opportunity opens on September 5th.
Emphasizing the potential power of distributed launches once a high launch cadence is achieved, SpaceX’s much smaller Falcon 9 rockets have launched hundreds of tons over the last 12 months – several times more payload than the 95 tons (~210,000 lb) the multi-billion-dollar SLS is designed to launch to low Earth orbit (LEO) in one go. In fact, after Starlink 4-23, SpaceX’s fleet of partially reusable Falcon 9 rockets will have launched around 95 tons of Starlink satellites to LEO (and one South Korean spacecraft to the Moon) in less than six weeks.
Assuming it launches last, Starlink 4-20 (NET Sept 4) will be Falcon 9’s 146th consecutively successful launch and 52nd launch in 52.3 weeks, more or less achieving a 12-month running average of one Falcon 9 launch per week.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
