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SpaceX, Firefly Aerospace targeting three rocket launches in two days
Update: As is a common occurrence in spaceflight, two of the three planned missions have been delayed or scrubbed. Firefly’s second Alpha launch has slipped to no earlier than (NET) September 12th after an aborted attempt on the 11th, and SpaceX’s Starlink 4-34 mission was pushed from September 11th to September 13th.
SpaceX and Firefly Aerospace are on track to attempt three orbital launches this weekend as the former continues to relentlessly assemble a constellation of Starlink internet satellites and the latter works to secure its first success.
On the heels of 40 successful Falcon 9 launches this year, SpaceX is a few days away from two more Starlink missions that will likely leave the company with more than 3000 working satellites in orbit.
Founded in 2017, 15 years after SpaceX, Firefly Aerospace is almost entirely focused on one near-term goal: the first successful launch of its Alpha rocket.
Firefly’s Alpha rocket lifted off for the first time on September 2nd, 2021. Just moments after launch, a faulty cable caused one of the Alpha first stage’s four Reaver engines to shut down, immediately dooming the attempt. The rocket inexplicably persevered, though, and managed more than two minutes of powered flight before it lost control, became a range safety risk, and was terminated.
More than a year later, Firefly believes it has solved the problems that doomed Alpha Flight 1 and is on the cusp of the rocket’s second launch attempt, which has been scheduled no earlier than (NET) 3pm PST (22:00 UTC) on Sunday, September 11th.
Recently, the second fully stacked Alpha rocket completed a wet dress rehearsal and static fire while installed on Firefly’s Vandenberg Space Force Base (VSFB) SLC-2W pad, confirming its readiness for flight. Measuring 1.8 meters (6 ft) wide and 29.5 meters (~95 ft) tall, Alpha is about half the width and height of SpaceX’s Falcon 9 workhorse, and Firefly estimates that the expendable rocket will be able to launch up to 1.17 tons (~2560 lb) to Low Earth Orbit (LEO).
That’s several times more performance per launch than competitors like Rocket Lab, Astra Space, and Virgin Orbit, but 14 times less than a partially reusable Falcon 9. At $15 million apiece, however, the rocket’s list price will be 4.5 times less than Falcon 9’s, which could be enough to create a niche for customers that want to spend a bit more to send smaller satellites exactly where they want instead of getting dropped off in the general vicinity as a rideshare payload.
Demonstrating an impressive level of transparency, Firefly will offer a public livestream of Alpha’s second flight in full awareness that it could ultimately broadcast a launch failure for the second time in a row. There are very few instances in the history of spaceflight where a new group’s new rocket successfully reached orbit on its first launch, so it’s a credit to the startup to acknowledge the reality that launch failures are a common extension of the development process, rather than something to hide from the public.
SpaceX knows that reality well. Falcon 1, its first rocket, was about half the size of Firefly’s Alpha and suffered three launch failures in two and half years before finally succeeding on its fourth attempt. More than a magnitude larger, Falcon 9 likely benefitted from SpaceX’s Falcon 1 experience and had a much smoother start to life, though it did eventually experience its own share of failures years after its 2010 debut.
12 years later, Falcon 9 is one of the most successful launch vehicles of all time, and has simultaneously pioneered the commercially viable reuse of orbital-class rockets. Currently on a historic pace of one launch every ~6.2 days in 2022, Falcon 9 recently completed its 146th successful launch in a row and 173rd successful launch overall.
Hopefully continuing those trends, Next Spaceflight reports that Falcon 9 is scheduled to launch two more batches of Starlink satellites at 9:10 pm EDT on Saturday, September 10th, and 10:53 pm EDT on Sunday, September 11th. In addition to several dozen Starlink satellites, the first mission – Starlink 4-2 – is expected to carry a relatively large 1.5-ton (~3300 lb) satellite prototype for space-to-phone communications startup AST SpaceMobile. The second mission, known as Starlink 4-34, should be a dedicated launch of another 53 or 54 Starlink satellites.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
