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SpaceX’s first “Version 3” drone ship arrives at Port Canaveral

Drone ship A Shortfall of Gravitas (ASOG) has arrived at its home port for the first time. (Richard Angle)

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SpaceX has officially taken delivery of a third ‘autonomous spaceport drone ship’ named A Shortfall of Gravitas (ASOG), returning its East Coast booster recovery fleet to two strong.

Five weeks prior, senior drone ship Of Course I Still Love You (OCISLY) began a more than 8000 km (~5000 mi) journey from Port Canaveral, Florida to Port of Long Beach, California as part of SpaceX’s plans to return its West Coast launch facilities to active duty. Though it now appears that plans to begin the first dedicated polar Starlink launches out of Vandenberg Air Force Base (VAFB) as soon as July have slipped to no earlier than (NET) August, drone ship OCISLY did arrive at its new Los Angeles home port on July 6th, completing a smooth four-week journey.

Nine days later, brand new drone ship ASOG has completed its own slightly ambitious journey from Louisiana to the East Coast of Central Florida, allowing SpaceX to begin preparing the vessel for its first Falcon booster landing.

As previously discussed on Teslarati, A Shortfall of Gravitas marks a significant visual departure from its siblings thanks to a number of apparent refinements and upgrades.

“Drone ship ASOG appears to be a fair bit sleeker and more optimized than its siblings. The substantial amount of extra equipment required to turn a barge into a ‘drone ship’ has been packaged in a far sturdier manner inside steel bunkers, whereas JRTI and OCISLY have generators, power supplies, computers, and communications equipment strewn about the edges of their decks in shipping containers.”

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According to CEO Elon Musk, ASOG may also be SpaceX’s first truly autonomous drone ship.

“Musk says that ASOG is SpaceX’s first truly autonomous drone ship. While JRTI and OCISLY are both capable of autonomously staying in one specific location after being towed out to sea and prepared by a team of technicians, ASOG may be able to travel several hundred miles out to sea, recover and secure a Falcon booster with its Octagrabber robot, and then return to Port Canaveral to offload the rocket without a single person boarding the drone ship.”

Teslarati.com – July 12th, 2021

In footage shared by Musk of ASOG’s first sea trials, the drone ship was shown traveling at a significant clip under its own power – a first for a SpaceX drone ship. While Just Read The Instructions was technically upgraded with similarly capable thrusters and power generation capabilities in 2020, the drone ship has never been seen traveling at speed under its own power during early sea trials or operational booster recoveries.

Drone ship ASOG. (Richard Angle)
Drone ship OCISLY. (Richard Angle)

According to Elon Musk, A Shortfall of Gravitas is apparently SpaceX’s first “Version 3” drone ship, likely implying that versions 1 and 2 are respectively represented by OCISLY and JRTI. As such, while the second iteration of JRTI may technically share some of ASOG’s upgrades, it’s possible that new design choices mean that ASOG really is the first drone ship truly capable of autonomous operations. On the other hand, it’s also possible that drone ship JRTI has been capable of similar self-propelled feats since its June 2020 East Coast debut but that regulatory hurdles and complexities have prevented SpaceX from doing so.

Regardless, it’s safe to assume that SpaceX is a ways away from truly hands-free Falcon booster recoveries and that drone ship ASOG will be towed to and from landing zones – and accompanied by humans – on its first few missions.

Meanwhile, ASOG’s new ‘Octagrabber’ robot – used to remotely secure Falcon boosters at sea – has been staged on the dockside for imminent installation on the drone ship. As of mid-July, though, it’s unclear if SpaceX has any launches at all scheduled in the second half of the month, likely giving the company’s recovery team at least two weeks to prepare A Shortfall of Gravitas for its first booster recovery attempt – a rather literal baptism by fire.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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