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SpaceX rockets private astronaut crew into orbit for the first time in spaceflight history
For the first time in spaceflight history, a crew of all-private astronauts have rocketed into orbit – and on a SpaceX Falcon 9 rocket and Crew Dragon spacecraft.
Right on schedule, just before 8:03 pm EDT, an orbit-proven Crew Dragon spacecraft lifted off from Kennedy Space Center Pad 39A on a twice-flown Falcon 9 booster and new upper stage. Making it look easy, the booster performed flawlessly on its third spaceflight, boosting Dragon towards orbit and nailing a landing aboard drone ship Just Read The Instructions (JRTI). About 2.5 minutes after launch, Falcon 9’s upper stage took over and burned for another six minutes to precisely inject the spacecraft and its unprecedented all-private crew of Inspiration4 astronauts into an approximately 200 km (125 mi) parking orbit.
With that single feat, SpaceX has boosted the number of private citizens that have reached Earth orbit by 50% – from 8 to 12. Unlike any of the eight other private orbital spaceflights in history, though, Crew Dragon will now use its built-in Draco maneuvering thrusters to boost its orbital apogee (peak) to around 575 km (357 mi) – the highest altitude reached by private citizens in the history of spaceflight and by astronauts in general since 2009.
Assuming Dragon successfully reaches its planned apogee, Inspiration4 will mark the seventh-highest stable Earth orbit ever reached by humans and the first private (orbital) launch to fly astronauts in a flight-proven spacecraft. Heralding the array of firsts it marked, Inspiration4’s launch window also coincidentally opened just half an hour after sunset at Cape Canaveral, Florida, providing a famously spectacular view to onlookers as Falcon 9 and Dragon ascended back into sunlight for the majority of the launch.
Against the night sky present for those on the ground, the rocket’s miles-long and miles-wide exhaust plume was lit up by the long-since-set sun, producing an affectionately named ‘jellyfish’ that was visible for hundreds of miles.
Created by billionaire and mission commander Jared Isaacman, Inspiration4 could mark a turning point for genuine orbital space tourism, which has been limited to just eight private citizens in the history of spaceflight. While Dragon is far from affordable, with seats believed to cost tens of millions of dollars each, a combination of factors mean that it might be the first spacecraft in history to truly enable orbital space tourism at an unprecedented scale. Already, SpaceX has another four – and possibly five – Crew Dragon launches of four astronauts each scheduled to fly in just the next two years, more than doubling the number of private citizens that have reached orbit if all goes to plan.
Hinted at by its name, Inspiration4’s primary goal has been to inspire people around the world and to hopefully raise awareness that humanity is on the cusp of a future where spaceflight will be accessible to millions – not hundreds – of people. Inspiration4 member Haley Arceneaux is now the youngest American, first person with a prosthetic device, and first cancer survivor to reach orbit. Thanks to the mission, Dr. Sian Proctor has also become the first black woman in history to pilot a spacecraft to space or orbit.
Further, on top of $100M to be donated by Isaacman himself, Inspiration4 has managed to raise almost $35M in donations for St. Jude’s Children’s Hospital – one of the foremost cancer research and treatment hospitals in the US and the world.
Last but not least, the mission will also debut the largest spacecraft window ever flown in space or orbit – a modification to Crew Dragon called a cupola that SpaceX has now designed, built, qualified, and launched in less than a year.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
