SpaceX’s launch of a Falcon 9 rocket on Thursday night was set to send 20 Starlink high-speed internet satellites into low-Earth orbit. The rocket suffered an anomaly.
After the Falcon 9 rocket took off from Vandenberg Space Force Base in California, everything was going according to plan. The first two stages separated as planned, and the first stage successfully landed eight minutes after launch.
However, the rocket’s upper stage had an issue as it was hauling the Starlink satellites, CEO Elon Musk said on X:
“Upper stage restart to raise perigee resulted in an engine RUD for reasons currently unknown. Team is reviewing data tonight to understand root cause. Starlink satellites were deployed, but the perigee may be too low for them to raise orbit. Will know more in a few hours.”
Upper stage restart to raise perigee resulted in an engine RUD for reasons currently unknown. Team is reviewing data tonight to understand root cause.
Starlink satellites were deployed, but the perigee may be too low for them to raise orbit. Will know more in a few hours.
— Elon Musk (@elonmusk) July 12, 2024
RUD is short for “rapid unscheduled disassembly,” according to Space.com.
SpaceX then posted a response on X shortly after:
During tonight’s Falcon 9 launch of Starlink, the second stage engine did not complete its second burn. As a result, the Starlink satellites were deployed into a lower than intended orbit.
SpaceX has made contact with 5 of the satellites so far and is attempting to have them…
— SpaceX (@SpaceX) July 12, 2024
SpaceX successfully made contact with ten of the twenty satellites and “attempted to have them raise orbit using their ion thrusters.” However, the high-drag environment only 135 kilometers above Earth prevented them from successfully being raised.
As a result of their low altitude, the satellites will re-enter the atmosphere and “fully demise,” SpaceX confirmed. They are not a threat to other satellites or public safety.
FAA Response
The FAA also made a response stating it was “requiring an investigation” and would work with SpaceX on corrective actions:
“The FAA is aware an anomaly occurred during the SpaceX Starlink Group 9-3 mission that launched from Vandenberg Space Force Base in California on July 11. The incident involved the failure of the upper stage rocket while it was in space. No public injuries or public property damage have been reported. The FAA is requiring an investigation.
An investigation is designed to further enhance public safety, determine the root cause of the event, and identify corrective actions to avoid it from happening again.
The FAA will be involved in every step of the investigation process and must approve SpaceX’s final report, including any corrective actions.
A return flight is based on the FAA determining that any system, process, or procedure related to the mishap does not affect public safety. In addition, SpaceX may need to request and receive approval from the FAA to modify its license that incorporates any corrective actions and meet all other licensing requirements.”
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Tesla has ended the production and sale of a Cybertruck trim level that had many people scratching their heads. The move comes after slow sales on the trim, as many Cybertruck buyers opted for other configurations that seemed to be a better value for the money.
On Friday, Tesla officially brought closure to the Long Range Rear-Wheel-Drive configuration of the Cybertruck, a build that was introduced earlier this year at a lower price point than its All-Wheel-Drive counterparts, but missed many of the key features that made the Cybertruck, the Cybertruck.
Rolling the variant out at a price of $69,990, only $10,000 less than that of the All-Wheel-Drive configuration. However, it was also void of many other things:
- Single Motor
- Textile Seats instead of Leather
- 7-Speaker Audio System instead of 15-Speakers
- No Rear Touchscreen
- No Powered Tonneau Cover for Truck Bed
- No 120v/240v outlets
For $79,990, just $10,000 more, owners could receive all of these premium features, plus a more capable All-Wheel-Drive powertrain, which truly made this Rear-Wheel-Drive build of the Cybertruck a sitting duck for criticism.
It was simply not enough meat for the price, and demand was evidently low. From those I spoke to, orders were few and far between; people simply found more value in the All-Wheel-Drive configuration based solely on the additional motor. Adding all the premium interior and functionality features made it a no-brainer.
In a way, it seems Tesla was overly optimistic about the Rear-Wheel-Drive configuration of the Cybertruck, but even after it was launched, plenty of loyal fans were confused by it:
AWD worth $10k more imo
— Zack (@BLKMDL3) April 11, 2025
Sorry. It just isn’t worth that much. I would buy the dual motor at that price, before incentives. I guess I’ll just have to wait longer. The old F150 still runs good. There is nothing compelling at that price point.
— Cat Herder (@Christo87184657) April 11, 2025
The Cybertruck is a great vehicle, and it is among the best vehicles in the company’s lineup. However, it really missed a price point for the Rear-Wheel-Drive configuration that was effective enough to drive people toward it. Many said they would have considered it if Tesla could have brought the price down into the high $40,000 or low $50,000 range.
I took a Tesla Cybertruck weekend Demo Drive – Here’s what I learned
It seems it just did not have the appeal to keep up. Now, Tesla has the All-Wheel-Drive and Cyberbeast for $72,490 and $114,990, respectively.
Tesla Board Chair Robyn Denholm met with Bloomberg this morning to discuss a variety of topics, but perhaps one of the most interesting was her comments on what is being done to protect company CEO Elon Musk.
After the assassination of right-wing political commentator Charlie Kirk this week, there have been concerns about Musk’s safety, as well as that of other high-profile business leaders and political figures.
Earlier this week, Musk said himself that his security detail would be increased significantly following Kirk’s death, a move that many investors and fans of the company had requested because of political violence.
Elon Musk assures Tesla investors he will enhance his security detail
“Definitely need to enhance security,” Musk said. Tesla spent $3.3 million on Musk’s security in 2024 and January and February 2025. For reference, Meta spent over $27 million on Mark Zuckerberg’s security last year, which is higher than any other tech CEO.
During Denholm’s appearance on Bloomberg TV earlier today, she stated that the company has been focused on Musk’s security detail for “many years,” especially considering he is one of the richest people on Earth and holds an incredible amount of influence.
“It is something that we take very seriously; he takes it very seriously as well. So, again, from a board perspective, it is something we’ve discussed at length,” Denholm said.
Tesla Board Chair Robyn Denholm on increased security for CEO Elon Musk:
— TESLARATI (@Teslarati) September 12, 2025
Denholm added that she believes “there is not anyone in a boardroom that is not touched by what has happened with Charlie Kirk.”
Although Musk’s political involvement has toned down significantly in the past, he still has enemies, especially based on groups that oppose him and the company specifically. Based on this week’s events, it feels that increased security is a necessary expense Tesla must account for.
Investor's Corner
Tesla bear turns bullish for two reasons as stock continues boost
“I think from a trading perspective, it looks very interesting,” Nathan said, citing numerous signs of strength, such as holding its 200-day moving average and holding against its resistance level.
A Tesla bear is changing his tune, turning bullish for two reasons as the company’s stock has continued to get a boost over the past month.
Dan Nathan, a notorious skeptic of Tesla shares, said he is changing his tune, at least in the short term, on the company’s stock because of “technicals and sentiment,” believing the company is on track for a strong Q3, but also an investment story that will slowly veer away from its automotive business.
“I think from a trading perspective, it looks very interesting,” Nathan said, citing numerous signs of strength, such as holding its 200-day moving average and holding against its resistance level.
He also said he believes a rally for the stock could continue as it heads into the end of the quarter, especially as the $7,500 electric vehicle tax credit is coming to an end at the end of the month.
With that being said, he believes the consensus for Q3 deliveries is “probably low,” as he believes Wall Street is likely underestimating what Tesla will bring to the table on October 1 or 2 when it reports numbers for the quarter.
Tesla bear Dan Nathan has flipped his script on Tesla $TSLA shares, citing “technicals and sentiment”
— TESLARATI (@Teslarati) September 12, 2025
Tesla shares are already up over five percent today, with gains exceeding nine percent over the past five trading days, and more than fourteen percent in the past month.
While some analysts are looking at the performance of other Mag 7 stocks, movement on rates from the Federal Reserve, and other broader market factors as reasoning for Tesla’s strong performance, it appears some movement could be related to the company’s recent developments instead.
Over the past week, Tesla has made some strides in its Robotaxi program, including a new license to test the platform in the State of Nevada, which we reported on.
Tesla lands regulatory green light for Robotaxi testing in new state
Additionally, the company is riding the tails of the end of the EV tax credit, as inventory, both new and used, is running extremely low, generally speaking. Many markets do not have any vehicles to purchase as of right now, making delivery by September 30 extremely difficult.
However, there has been some adjustments to the guidelines by the IRS, which can be read here:
Tesla is trading at around $389 at 10:56 a.m. on the East Coast.
Tesla brings closure to head-scratching Cybertruck trim
Tesla Board Chair discusses what is being done to protect CEO Elon Musk
Tesla bear turns bullish for two reasons as stock continues boost
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