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SpaceX rings in the New Year with preparations for first Falcon 9 launch of 2020
SpaceX’s first Falcon 9 launch of 2020 – and the new decade – is just around the corner after drone ship Of Course I Still Love You (OCISLY) departed Port Canaveral on Monday to prepare for its 27th booster landing attempt.
Known as Starlink-2, SpaceX’s first launch of the new year slipped a handful of days from December 30th to January 3rd and finally January 6th and will be the company’s second launch of 60 upgraded Starlink v1.0 satellites, as well as the third dedicated Starlink launch overall. Just one of potentially dozens of SpaceX launches planned in 2020, the year is setting up to be – by a long shot – the company’s most ambitious year ever.
Meanwhile, Starlink-2 alone is set to ring in at least two significant milestones, pushing the nascent broadband internet constellation a step closer to serving customers and Falcon 9 reusability a step closer to being fully realized.
Drone ship OCISLY departed Port Canaveral on December 30th and is now being towed some 630 km (390 mi) downrange to Falcon 9’s planned Atlantic Ocean recovery location. SpaceX’s first launch and landing of 2020 will also be the three-year-old drone ship’s 27th attempted Falcon booster recovery and – hopefully – 23rd successful recovery.
Simultaneously, SpaceX technicians are in the midst of preparing other recovery fleet assets for what appears to be a partial fairing recovery attempt. Twin fairing catchers Ms. Tree and Ms. Chief debuted on their first simultaneous fairing catch attempt in December 2019 but each unfortunately missed their catches, instead picking up the floating fairing halves off the surface of the Atlantic and returning to port on December 18th.
The fairing halves were thus still successfully recovered and may be able to fly again on a future Starlink mission, but both fairing recovery ships suffered damage during their first simultaneous deployment. Ms. Tree suffered minimal damage in the form of tears to its secondary net – an easy fix – but Ms. Chief was not as lucky and somehow lost one of the two white booms that support each of her four arms.
That wounded arm was visibly hanging lower than its companions when Ms. Chief returned to port and technicians have since removed all of her arms, presumably evaluating whether the ordeal overstressed any components or caused significant damage.
Unsurprisingly, Ms. Chief will reportedly not take part in the fairing recovery portion of SpaceX’s imminent Starlink-2 launch, although it’s starting to look like Ms. Tree will be able to attempt a catch. SpaceX will still attempt to extract both fairing halves from the Atlantic even if the catch attempt fails and appears to be preparing GO Navigator to recover the half that would have otherwise been assigned to Ms. Chief.
Two milestones, one launch
As implied by the Starlink-2 title, SpaceX’s first launch of 2020 will feature the third batch of 60 Starlink satellites. Excluding 9 Starlink v0.9 satellites that have been intentionally lowering their orbits over the last several months to hasten reentry, this will give SpaceX a constellation of at least 170 operational satellites less than eight months after the company began launching the satellites.
This may not immediately seem significant but 170 operational satellites in orbit could make Starlink the world’s largest satellite constellation and SpaceX the world’s largest constellation operator. The only known competitor that comes close is Planet Labs, an Earth observation company believed to have approximately 150-170 operational satellites in orbit – most of which are 5-10 kg (10-20 lb) ‘Doves’ roughly the size of a loaf of bread.
Put another way, after Starlink-2, SpaceX will have around 45 metric tons (100,000 lb) of functional Starlink satellites in orbit, a constellation mass probably only rivaled by major geostationary commsat operators, global navigation satellites, and a few other high-value military constellations.
Meanwhile, according to NASASpaceflight.com, SpaceX has assigned Falcon 9 booster B1049.3 to its Starlink-2 mission, meaning that the launch will mark the second time that a single SpaceX rocket has flown four orbital-class missions. This follows on the footsteps of the November 11th, 2019 Starlink-1 launch, which saw Falcon 9 B1048 become the first booster to fly four times.
At this point, SpaceX has two additional Starlink launches scheduled in January and has plans for as many as 38 orbital launches throughout 2020. To complete that incredibly ambitious manifest, SpaceX will have to dig deep into its fleet of reusable rockets, meaning that Falcon 9 B1049’s imminent fourth launch is almost certainly just the tip of the iceberg. Falcon 9 B1049 is scheduled to launch SpaceX’s Starlink-2 mission no earlier than (NET) 9:20 pm ET, January 6th (02:20 UTC, Jan 7).
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
