News
SpaceX to Resume Falcon 9 Launch Attempt on Friday
The oft delayed launch of an SES communications satellite is now scheduled for Friday, March 4. The launch window opens at 6:35 pm.
The attempt to launch an SES-9 communications satellite into geosynchronous orbit has been fraught with frustrating delays and last minute glitches. Some of the problems have been out of SpaceX’s control. On Sunday, a tug boat towing a barge blundered into the launch zone about 30 miles offshore. SpaceX issues warnings to marine traffic well in advance of any launch activity, but in this case the tug boat operator either didn’t get the message, didn’t read the message, or just decided to ignore the message.
The launch was delayed 34 minutes until the tug cleared the area, but by then some of the liquid oxygen on board the rocket had warmed up enough to cause problems. The rocket engines temporarily fired in the final seconds of the t minus countdown but shut down 1 second before liftoff.
@SpaceX Launch aborted on low thrust alarm. Rising oxygen temps due to hold for boat and helium bubble triggered alarm.
— Elon Musk (@elonmusk) February 29, 2016
The launch was rescheduled for Wednesday, but that didn’t happen either, due to high winds aloft.
-->Pushing launch to Friday due to extreme high altitude wind shear. Hits like a sledgehammer when going up supersonic pic.twitter.com/Gr8T5upaLd
— Elon Musk (@elonmusk) March 1, 2016
But some of SpaceX woes are due to its own determination to recover the Falcon 9 rocket if at all possible. Recovering rockets for re-use is a central element of the SpaceX business plan. It hopes to be able to keep its bids on future launches lower than the competition by spending less money on building rockets.
As Wired explains in an article dated March 2, bringing a rocket back successfully requires extra fuel. The Merlin engines that power the Falcon 9 rocket burn kerosene. But there is no oxygen in space, so every rocket has to bring its own oxygen supply with it. Liquid oxygen is 1000 times more dense than oxygen gas, but to get to its liquid state, it must be cooled to less than -297.3 degrees Fahrenheit.
The SES-9 mission requires far more power than a mission to the International Space Station. The ISS orbits about 300 miles above the earth. A geosynchronous satellite like the SES-9 has to be placed more than 24,000 miles high in order to stay in the same place relative to the earth. Boosting a 12,000+ pound payload that high and then recovering the rocket that put it there requires all the power that can be found.
-->That’s why SpaceX supercools its oxygen to -340 degrees Fahrenheit. The extra cooling makes the liquid oxygen denser, giving the rocket about 10% more power. But handling the supercooled liquid is tricky stuff that requires extra insulation on board to keep it from boiling off. That’s why the straying tug boat on Sunday night caused such a problem.
SpaceX has now rescheduled the launch for Friday, March 4. The launch window opens at 6:35 pm ET. The weather forecast is favorable. SpaceX admits the odds are against a successful recovery of the first stage rocket, but long odds have never been known to stop Elon Musk before.
Photo credit: SpaceX
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
