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SpaceX Falcon 9 rocket sets reusability record, launches heaviest payload yet
SpaceX Falcon 9 booster B1051 has become the company’s ‘fleet leader’ after acing its 12th orbital-class launch and landing – a new record for the rocket family.
After a roughly 90-minute weather delay, Falcon 9 lifted off without issue around 12:48 am EST on March 19th. Booster B1051 touched down on drone ship Just Read The Instructions (JRTI) about nine minutes later, followed by the successful deployment of 53 Starlink V1.5 satellites just over an hour after launch. Starlink 4-12 was SpaceX’s 11th successful launch in the first 11 weeks of 2022. SpaceX CEO Elon Musk says that Starlink 4-12 was also the heaviest payload ever launched by Falcon 9, weighing in at 16.25 metric tons or ~35,800 pounds.
It’s not entirely clear how SpaceX was able to expand Falcon 9’s performance envelope or how far the envelope was pushed. In May 2019, Musk actually claimed that the Starlink V0.9 payload would weigh “18.5 tons” and be SpaceX’s heaviest payload ever, whereas three years later he says Starlink 4-12 set a new record of 16.25 metric tons. Assuming Musk was referring to short tons in 2019 and that SpaceX’s Starlink payload adapter and the tensioning rods that hold the stack together are roughly the same weight (~3 mT) three years later, the true total mass of Starlink 4-12’s payload could be as high as 19-19.5 metric tons (~42,000 lb). Its 53 Starlink V1.5 satellites, meanwhile, would weigh about 307 kilograms (~675 lb) each.
In other words, Starlink 4-12’s record-breaking payload could be up to 2.5 metric tons – about 15% – heavier than the Starlink V0.9 payload that set SpaceX’s internal record in 2019.
SpaceX says a Falcon 9 rocket is on track to launch Starlink 4-12 – a new batch of 53 satellites – no earlier than (NET) 11:24 pm EST on Friday, March 18th (03:24 UTC 19 March).
While ‘just’ the latest in an increasingly routine line of Starlink launches, SpaceX has confirmed that the mission will also set a new record for Falcon 9 reusability. Setting minor records is practically just as common for the average SpaceX launch but this particular record is more significant: if all goes according to plan, booster B1051 will become the first Falcon 9 first stage to complete 12 orbital-class launches and landings, pushing the envelope that much further.
The second oldest Falcon 9 booster that’s still operational, B1051 debuted in a significant way on March 2nd, 2019 by supporting Demo-1, Crew Dragon’s first uncrewed test flight. The launch was a perfect success and simultaneously kicked off the prolific careers of Crew Dragon and Falcon 9 B1051, both of which continue to have an excellent track record. Since Demo-1, B1051 has also supported the launches of Canada’s RADARSAT constellation, SiriusXM’s SXM-7 radio satellite, and 469 Starlink spacecraft spread over eight separate missions.
Starlink 4-12 will be its 12th launch and is set to occur just over two weeks after the third anniversary of its launch debut, translating to an average of one launch every three months or ~93 days. As an older booster and a fleet leader for several reusability milestones, B1051’s average turnaround time between launches – ~100 days – isn’t exceptionally impressive, though the booster has still accomplished a great deal.
However, newer boosters like B1058 and B1060 – both of which have much faster average turnaround times – are tied with B1051 at eleven flights each. One of the two is almost guaranteed to supersede B1051 in the very near future and become SpaceX’s new fleet leader, meaning that either B1058 or B1060 is likely to be the first to set new reusability records after B1051’s 12th flight.
Falcon 9 B1060, for example, has flown 11 times in 611 days, averaging one launch every 55 days and 61 days per reuse. B1060’s last two turnarounds have been under 50 days. B1058 is very similar. In other words, both B1058 and B1060 could feasibly overtake B1051 as early as May or June 2022 and could both potentially complete their 15th, 16th, or even 17th launches before the end of the year.
As such, this could be Falcon 9 B1051’s last opportunity to lead SpaceX’s fleet of Falcon boosters. Tune into SpaceX’s official webcast to watch Starlink 4-11 live around 11:10 pm EST (03:10 UTC).
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
