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SpaceX’s first batch of Starlink satellites already in Florida for launch debut

SpaceX's first two Starlink prototype satellites were launched in February 2018. (SpaceX)

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According to an official statement, SpaceX’s satellite mass production is “well underway” and the first batch of operational Starlink satellites are already in Florida for their May 2019 launch debut.

Simultaneously, the FCC has granted SpaceX’s request to modify the deployment of its first 1584 Starlink satellites, permitting the company to lower their orbit from approximately 1150 km to 550 km (715 mi to 340 mi). A lower insertion orbit should improve Falcon 9’s maximum Starlink payload, while the lower operational orbit will help to further minimize any risk posed by orbital debris that could be generated by failed SpaceX satellites.

Above all else, SpaceX’s confirmation that the first batch of Starlink satellites are already in Florida drives home the reality that the company’s internet satellite constellation is about to become very real. Said constellation has long been the subject of endless skepticism and criticism, dominated by a general atmosphere of dismissal. There is no doubt that Starlink, as proposed, is an extraordinarily ambitious program that will cost billions of dollars to even begin to realize. SpaceX will have to find ways to affordably manufacture and launch ~11,900 satellites – together weighing something like 500 metric tons (1.1 million lbs) – in as few as nine years, start to finish.

As of November 2018, there are roughly 2000 satellites operating in Earth orbit, meaning that SpaceX’s full Starlink constellation would increase the number of functional satellites in orbit by a factor of almost seven. Just the first phase of Starlink (4409 satellites) would more than triple the number of working satellites in orbit. To meet the contractual requirement that SpaceX launch at least half of Starlink’s licensed satellites within six years of the FCC granting the constellation license, the company will need to launch an average of ~37 satellites per month between now and April 2024. By April 2027, SpaceX will either have to launch all ~2200 remaining Phase 1 satellites or risk forfeiture of its Starlink constellation license. Same goes for the ~7500 very low Earth orbit (VLEO) satellites making up Starlink’s second phase, albeit with their launch deadlines instead in November of 2024 and 2027.

An unofficial analysis of SpaceX’s first ~1600 Starlink satellites. (Mark Handley)

In fact, if SpaceX wants to preserve the separate FCC license for its VLEO Starlink segment, it will actually need to build and launch an average of 100 satellites per month – 20+ per week – for the next five years. In no way, shape, or form is the monthly production of 100 complex pieces of machinery unprecedented. It is, however, entirely unprecedented – and by a factor of no less than 10 – in the spaceflight and satellite industries. Accomplishing that feat will require numerous paradigm shifts in satellite design, manufacturing, and operations. It’s hard to think of anyone more up to the challenge than SpaceX but it will still be an immensely difficult and expensive undertaking.

“Baby” steps

According to SpaceX, the first 75 operational Starlink satellites will be significantly less refined than those that will follow. Most notably, they will eschew dual-band (Ku and Ka) phased array antennas, instead relying solely on Ka-band communications. The second main difference between relates to “demisability”, referring to characteristics exhibited during reentry. The first 75 spacecraft will be less refined and thus feature a handful of components that are expected to survive the rigors of reentering Earth’s atmosphere, creating a truly miniscule risk of property damage and/or human injuries. Subsequent Starlink vehicles will incorporate design changes to ensure that 100% of each satellite is incinerated during reentry, thus posing a ~0% risk on the ground.

In a sense, the first 75 Starlink satellites will be an in-depth demonstration of SpaceX’s proposed constellation. Depending on how the satellites are deployed in orbit, SpaceX’s development team could potentially have uninterrupted access to the orbiting mini-constellation. There will also be constant opportunities to thoroughly test SpaceX’s network architecture for real, including general downlink/uplink traffic, surge management, satellite handoffs, and the laser interlinks meant to join all Starlink satellites into one giant mesh network.

One of the first two prototype Starlink satellites separates from Falcon 9’s upper stage, February 2018. (SpaceX)

SpaceX has yet to announce the precise number of Starlink satellites that will be aboard Falcon 9 on the rocket’s first dedicated internal launch. More likely than not, the constraining factor will be the usable volume of SpaceX’s payload fairing, measuring 5.2m (17 ft) in diameter. For Flight 1, 10-20 satellites is a reasonable estimate. Likely to weigh around 10,000 kg (22,000 lb) total, the first Starlink payload will be delivered to a parking orbit of ~350 km (220 mi), easily allowing Falcon 9 to return to SpaceX’s Florida Landing Zone or perform a gentle landing aboard drone ship Of Course I Still Love You (OCISLY). The satellites will use their own electric Hall thrusters to reach their final destination (550 km).

According to SpaceX CEO Elon Musk, the first Falcon 9 fairing reuse may also happen during an internal Starlink launch, although it’s unclear if he was referring to Starlink Launch 1 (Starlink-1) or a follow-up mission later this year.

For now, SpaceX is targeting a mid-May for its first dedicated Starlink mission, set to launch from Launch Complex 40 (LC-40). Up next for LC-40 is SpaceX’s 17th operational Cargo Dragon launch (CRS-17), delayed from April 26th and April 30th to May 3rd.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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