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SpaceX fires up Starship rocket twice in 30 hours ahead of next big tests
SpaceX has successfully fired up a full-scale Starship rocket for the second time in barely 30 hours and removed the ship’s Raptor engine to perform an additional suite of “cryo testing”.
Around 7pm CDT on May 6th, SpaceX technicians began loading the fourth full-scale Starship with liquid oxygen and methane, filling up a large portion of its massive propellant tanks. Just the latest in a line of several tests involving wet dress rehearsals (WDR) completed in the days prior, this test would soon become exceptional. About an hour and a half after work began, Starship SN4’s lone Raptor engine ignited and burned for ~3 seconds, marking the first time in history a next-generation SpaceX rocket truly came alive with one of the engines designed to take it all the way to orbit.
In line with tests performed with Starhopper – a low-fidelity, subscale tested that flew twice with Raptor – last year, it would have been business as usual if SpaceX had called it a day and moved on to something else with Starship SN4. Instead, Starship performed another WDR and fired up its Raptor engine for a second time in just 30 hours after SpaceX teams inspected the rocket and cleared it for another round. It’s unknown why two back-to-back static fires were performed but, to be clear, every step Starship SN4 takes forward is a step into uncharted territory. Already, the ship’s next steps could come as soon as Friday, May 8th.
According to CEO Elon Musk, SpaceX’s second Starship SN4 static fire test was completed successfully and actually marked the operational debut of a critical aspect of the next-generation launch vehicle and spacecraft. Known as header tanks, Starship needs two smaller secondary propellant tanks to complement its main tanks, a need driven mainly by the challenges of landing such a large and mobile spacecraft. Smaller header tanks will also make it dramatically easier for SpaceX to insulate cryogenic propellant and ensure it remains liquid over long-duration cruises in space, but safe and reliable landings are a more pressing concern for these early prototypes.
During landing operations, the main benefits smaller header tanks offer are relative ease of pressurization (needed to safely feed Raptor engines) and a much lower risk of issues from sloshing, which can introduce bubbles and voids that can obliterate rocket engines if ingested. Impressively, per Musk, Starship SN4 completed its second static fire test using its internal liquid methane header tank – a sort of bubble attached to the bottom of the main methane tank dome.
Starship’s liquid oxygen header tank is situated at the tip of the conical nose section, a part that all full-scale ships have been tested without thus far. However, the use of the fuel header tank on May 7th means that Starship SN4 already has a functional, plumbed header tank installed, verifying the partial functionality of a critical part of the next-generation launch vehicle. A second static fire will have also provided SpaceX a wealth of extra data about Raptor’s performance while installed on Starship, invaluable at such an early stage of integrated testing.
Two Starship static fires now under its belt, SpaceX removed SN4’s Raptor engine around 12 hours after its second test and returned it to storage at the company’s nearby factory facilities. According to public notices provided by Cameron County, Texas officials, SpaceX’s next Starship SN4 activity is expected to occur on May 8th with backup windows on the 9th and 10th and will involve “cryo testing”.
The most obvious conclusion is that SpaceX – having completed enough static fire testing to verify Starship SN4’s performance – now wants to really put the rocket through its paces with another cryogenic test. Completed on April 26th, the ship’s first cryogenic ‘proof’ test maxed out at around 4.9 bar (70 psi), enough for low-stress hop tests but well short of the sustained pressure needed for orbital spaceflight. While testing singular propellant tanks in the first few months of 2020, Musk revealed that SpaceX was targeting a minimum of 6 bar (~90 psi) for orbital Starship flights – ~8 bar (115 psi) with a 25% safety factor.
The company actually achieved 8.4 bar with one of its Starship test tanks, the same processes of which were used to build Starship SN4, but a full-scale ship has yet to demonstrate those pressures. Now, SpaceX already has a fifth full-scale prototype (Starship SN5) likely just a week or so away from pad readiness, meaning that Starship SN4’s potential destruction during pressure testing wouldn’t have a big impact on plans for a series of imminent flight tests. If SN4 survives pressure testing, it would likely have its Raptor engine reinstalled and move on to a 150m (500 ft) hop test.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
