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SpaceX sticks dramatic drone ship landing, third reuse flight a resounding success
SpaceX has once more accomplished what the launch industry long dismissed as infeasible, conducting their third commercial reuse of a recovered Falcon 9 booster. This particular mission was tasked with launching the 5,200 kg SES-11/Echostar 105 communications satellite into a geostationary transfer orbit. Once it makes its way into the final geostationary orbit, the satellite can be expected to provide communications services to North America in the form of digital television.
After the Falcon 9 booster separated from the second stage, it conducted a rapid 180 degree flip in order to orient itself towards the landing target, an autonomous spaceport drone ship (ASDS) stationed several hundred miles East of the Kennedy Space Center. The hypersonic booster then slowed itself down from roughly 5,000 mph with a series of two burns, culminating in the stage’s second recovery after an orbital-class launch. The booster, 1031, was previously tasked with launching the 10th cargo Dragon mission to the ISS, later landing at SpaceX’s land-based LZ-1 pad in February 2017.
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- SpaceX recovered core 1031, which launched CRS-10, in February 2017. (SpaceX)
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- Falcon 9 1031 lifts off for the second time from LC-39A. (Tom Cross/Teslarati)
This time around, 1031 got a taste of the ocean while landing aboard Of Course I Still Love You (OCISLY), despite sea conditions that were deemed relatively rough and stormy. It is unlikely that 1031 will ever launch again, as it is a Block 3 Falcon 9 and thus intended to only be reused once or twice. Nevertheless, this core will add to SpaceX’s ever-growing fleet of both operational and decommissioned Falcon 9 cores, most of which are stored in and around SpaceX’s Florida facilities.
This landing and recovery was quite possibly the most dramatic yet for SpaceX. While rapidly reentering into Earth’s thickening atmosphere, the stage experienced extraordinary heating that resulted in the aluminum grid fins nearly glowing white, and the same camera caught gorgeous interplay between ionizing gases coming off the stage and its final landing burn. For a solid minute thereafter, ground control lost the video feed from the first stage, seemingly foreshadowing the core’s untimely demise. However, cameras aboard OCISLY maintained their live coverage and revealed the stage’s successful landing aboard the drone ship soon after.
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- Falcon 9 1031 on its way to OCISLY. (SpaceX)
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- An incredible view of Falcon 9’s older aluminum grid finds glowing white-hot during reentry. (SpaceX)
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- A gorgeous view of Earth’s curvature and orbital sunset. (SpaceX)
The second stage continued to orbit, coincidentally catching an incredible view of the sun setting behind Earth’s limb just before its first orbital insertion burn ended. After a coast period of some 20 minutes, the second stage reignited to boost the SES-11/EchoStar 105 satellite into its final transfer orbit, after which the satellite separated from the stage and continued on its way. The Falcon 9 second stage will eventually reenter Earth’s atmosphere and break apart before impacting the ocean, a process that may be expedited if the vehicle has enough residual fuel to hasten the orbital decay.
Put simply, SES-11/EchoStar 105 demonstrates SpaceX’s growing consistency and the resounding success they are having with the routinization of rapid launch cadence and commercially reusable rockets. The mission is the company’s 15th in 2017 alone, as well as the 12th successful recovery of a first stage this year and the 18th successful recovery total. More importantly, its launch was the third commercial reuse of a Falcon 9 first stage, paving the way for future reuses as the endeavor’s record of success continues without flaw.
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- Another example of the intense reentry this Falcon 9 experience during its recovery. (SpaceX)
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- 1031 seen just after landing aboard OCISLY. (SpaceX)
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
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Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
