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SpaceX sticks dramatic drone ship landing, third reuse flight a resounding success
SpaceX has once more accomplished what the launch industry long dismissed as infeasible, conducting their third commercial reuse of a recovered Falcon 9 booster. This particular mission was tasked with launching the 5,200 kg SES-11/Echostar 105 communications satellite into a geostationary transfer orbit. Once it makes its way into the final geostationary orbit, the satellite can be expected to provide communications services to North America in the form of digital television.
After the Falcon 9 booster separated from the second stage, it conducted a rapid 180 degree flip in order to orient itself towards the landing target, an autonomous spaceport drone ship (ASDS) stationed several hundred miles East of the Kennedy Space Center. The hypersonic booster then slowed itself down from roughly 5,000 mph with a series of two burns, culminating in the stage’s second recovery after an orbital-class launch. The booster, 1031, was previously tasked with launching the 10th cargo Dragon mission to the ISS, later landing at SpaceX’s land-based LZ-1 pad in February 2017.
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- SpaceX recovered core 1031, which launched CRS-10, in February 2017. (SpaceX)
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- Falcon 9 1031 lifts off for the second time from LC-39A. (Tom Cross/Teslarati)
This time around, 1031 got a taste of the ocean while landing aboard Of Course I Still Love You (OCISLY), despite sea conditions that were deemed relatively rough and stormy. It is unlikely that 1031 will ever launch again, as it is a Block 3 Falcon 9 and thus intended to only be reused once or twice. Nevertheless, this core will add to SpaceX’s ever-growing fleet of both operational and decommissioned Falcon 9 cores, most of which are stored in and around SpaceX’s Florida facilities.
This landing and recovery was quite possibly the most dramatic yet for SpaceX. While rapidly reentering into Earth’s thickening atmosphere, the stage experienced extraordinary heating that resulted in the aluminum grid fins nearly glowing white, and the same camera caught gorgeous interplay between ionizing gases coming off the stage and its final landing burn. For a solid minute thereafter, ground control lost the video feed from the first stage, seemingly foreshadowing the core’s untimely demise. However, cameras aboard OCISLY maintained their live coverage and revealed the stage’s successful landing aboard the drone ship soon after.
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- Falcon 9 1031 on its way to OCISLY. (SpaceX)
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- An incredible view of Falcon 9’s older aluminum grid finds glowing white-hot during reentry. (SpaceX)
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- A gorgeous view of Earth’s curvature and orbital sunset. (SpaceX)
The second stage continued to orbit, coincidentally catching an incredible view of the sun setting behind Earth’s limb just before its first orbital insertion burn ended. After a coast period of some 20 minutes, the second stage reignited to boost the SES-11/EchoStar 105 satellite into its final transfer orbit, after which the satellite separated from the stage and continued on its way. The Falcon 9 second stage will eventually reenter Earth’s atmosphere and break apart before impacting the ocean, a process that may be expedited if the vehicle has enough residual fuel to hasten the orbital decay.
Put simply, SES-11/EchoStar 105 demonstrates SpaceX’s growing consistency and the resounding success they are having with the routinization of rapid launch cadence and commercially reusable rockets. The mission is the company’s 15th in 2017 alone, as well as the 12th successful recovery of a first stage this year and the 18th successful recovery total. More importantly, its launch was the third commercial reuse of a Falcon 9 first stage, paving the way for future reuses as the endeavor’s record of success continues without flaw.
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- Another example of the intense reentry this Falcon 9 experience during its recovery. (SpaceX)
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- 1031 seen just after landing aboard OCISLY. (SpaceX)
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
